When PG checked out Amazon Charts this morning, he discovered that Harry Potter occupied six of the top ten positions on the Most Read Fiction chart.
The Most Read chart ranks books by the average number of daily Kindle readers and Audible listeners each week. Given Amazon’s domination of the ebook world, Charts should be a reasonably-accurate of the behavior of English-language ebook reader behavior.
If PG’s grand-offspring are any indication, few in their generation will have any concern about reading ebooks (although they still like physical books as well). Plus a cast-off operating Kindle ereader works as well for book-length text as a new tablet or ereader does, so the younger generation in a family may benefit from the occasional hand-me-down or obsolescent device.
In a perfect world for those who are curious about human behavior, there would be some sort of means by which Amazon could track which of the hardcopy books it sold were Most Read so the behavior of ebook and printed book fans could be compared.
On the non-fiction side of Amazon Charts, Michelle Obama’s book, Becoming, is ranked first in both the Bestselling and Most Read charts.
Observers of human behavior have long observed that people will sometimes purchase non-fiction bestsellers that they don’t manage to read. For example, Steven Hawking’s A Brief History of Time is notorious as a book which is started, but not finished. It is the standard against which all other purchased-but-unread books are measured.
From a 2014 Wall Street Journal article by Dr. Jordan Ellenberg, a professor of mathematics at the University of Wisconsin, Madison:
It’s beach time, and you’ve probably already scanned a hundred lists of summer reads. Sadly overlooked is that other crucial literary category: the summer non-read, the book that you pick up, all full of ambition, at the beginning of June and put away, the bookmark now and forever halfway through chapter 1, on Labor Day. The classic of this genre is Stephen Hawking’s “A Brief History of Time,” widely called “the most unread book of all time.”
How can we find today’s greatest non-reads? Amazon’s “Popular Highlights” feature provides one quick and dirty measure. Every book’s Kindle page lists the five passages most highlighted by readers. If every reader is getting to the end, those highlights could be scattered throughout the length of the book. If nobody has made it past the introduction, the popular highlights will be clustered at the beginning.
Thus, the Hawking Index (HI): Take the page numbers of a book’s five top highlights, average them, and divide by the number of pages in the whole book. The higher the number, the more of the book we’re guessing most people are likely to have read. (Disclaimer: This is not remotely scientific and is for entertainment purposes only!) Here’s how some current best sellers and classics weigh in, from highest HI to lowest:
“The Goldfinch” by Donna Tartt: 98.5%
This seems like exactly the kind of long, impressive literary novel that people would carry around ostentatiously for a while and never finish. But it’s just the opposite. All five top highlights come from the final 20 pages, where the narrative falls away and Ms. Tartt spells out her themes in a cascade of ringing, straight-out assertions.
“Catching Fire” by Suzanne Collins: 43.4%
Another novel that gets read all the way through. “Because sometimes things happen to people and they’re not equipped to deal with them” is the most highlighted sentence in the seven-year history of Kindle, marked by 28,703 readers. Romantic heat in the late going also helps to produce a high score.
. . . .
“A Brief History of Time” by Stephen Hawking: 6.6%
The original avatar backs up its reputation pretty well. But it’s outpaced by one more recent entrant—which brings us to our champion, the most unread book of this year (and perhaps any other). Ladies and gentlemen, I present:
“Capital in the Twenty-First Century” by Thomas Piketty: 2.4%
Yes, it came out just three months ago. But the contest isn’t even close. Mr. Piketty’s book is almost 700 pages long, and the last of the top five popular highlights appears on page 26. Stephen Hawking is off the hook; from now on, this measure should be known as the Piketty Index.
Link to the rest at the Wall Street Journal
PG notes that the standards applied to Amazon Charts (average number of daily Kindle readers and Audible listeners each week) and the Hawking Index (how many people stopped reading a book before finishing it) are different, but he finds both interesting.
Amazon provides another interesting collection of data in its list of The 10 longest sales streaks at No. 1 in Amazon history
Harry Potter has four of the top 10 streaks, but Michelle Obama is also on the list and, given current sales trends, may climb higher.