Inside the Real-Life Succession Battle at Scholastic

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During his internet checking for the post that appeared online just before this one, PG was researching a bit about Scholastic and stumbled onto something he thought would be of interest to visitors to TPV. This story appeared in October, 2021.

From The New York Times:

When her phone buzzed on June 6, Iole Lucchese was still absorbing a shock that had come the day before. Her longtime boss, M. Richard Robinson Jr., the chairman and chief executive of the Scholastic publishing company, had died suddenly while taking a walk with one of his sons and his former wife on Martha’s Vineyard.

Now, Scholastic’s general counsel, Andrew Hedden, was on the phone, delivering a second surprise.

He had called to inform her that Mr. Robinson, 84 — who turned his father’s book and magazine business into the largest publisher and distributor of children’s books in the world, known for thousands of beloved series, including Clifford the Big Red Dog, Hunger Games and Harry Potter — had left Ms. Lucchese 53.8 percent of Scholastic’s Class A stock. The company where she had worked for 30 years, rising from a junior employee in the Canadian market to one of its top executives, was now a company she controlled.

“It was overwhelming,” Ms. Lucchese said in an interview at Scholastic’s headquarters in SoHo, water towers punctuating the cityscape behind her.

Being handed control of the company, which is valued at $1.2 billion, has made Ms. Lucchese, 55, one of the most powerful women in book publishing, and the stock provides her — the daughter of a construction worker and a homemaker — with significant wealth. The gift also shifts the business, which had been passed from father to son, to a person outside the family and puts Scholastic in an extremely unusual position for a public company: adapting to a succession plan many key players did not know was coming.

In his will, Mr. Robinson described Ms. Lucchese (her name is pronounced YO-lay lew-KAY-zee) as “my partner and closest friend.” But an article in The Wall Street Journal described them as “longtime romantic partners.” Six former employees, who spoke on the condition of anonymity because they were reluctant to cause further embarrassment to Mr. Robinson’s sons, confirmed to The New York Times that the romantic relationship between Ms. Lucchese and Mr. Robinson had been well known among many Scholastic employees.

“We were great business partners and close friends,” said Ms. Lucchese, a senior executive responsible for strategy and the company’s entertainment division.

She declined to address The Journal’s claim that she and Mr. Robinson had been involved in a relationship, which the employees believe ended a few years before his death.

This was Ms. Lucchese’s first interview with the news media since the death of Mr. Robinson, whom everyone called Dick. She was joined at a round conference table by Peter Warwick, the company’s new chief executive, and flanked by two publicists, one from Scholastic and another from the public relations firm Edelman.

“Dick understood that I shared his passion for Scholastic, and what this company means to the teachers we serve, to the children we serve, to everyone,” Ms. Lucchese said of his decision to leave his Class A shares to her. “He trusted me with that legacy, and I think it’s because we worked together and he knew that we were aligned.”

That bequest bypassed his two sons, John Benham Robinson, 34, known as Ben, and Maurice Robinson, 25, known as Reece. Mr. Robinson’s sons declined to comment for this article.

. . . .

The publisher’s offices are in a warehouse-style building with exposed bricks, subway tiles and a giant sculpture of Captain Underpants busting through the lobby wall. On the day of the interview, the offices sat mostly empty as many employees continued to work from home because of the pandemic. Any silences in the conversation hung heavily in the air.

Sometimes confining herself to one-word answers, Ms. Lucchese discussed her career and the unusual situation of being both a longtime senior executive and now also the chairwoman. A stack of Harry Potter books kept watch from a large wooden bookshelf over Ms. Lucchese’s left shoulder.

“He’s the boss,” she said, motioning to Mr. Warwick, who, as chief executive, in one sense outranks her.

“But I do report to the board,” he answered.

An Envelope in a Safe

“Scholastic announces the untimely death of its chairman and CEO M. Richard (Dick) Robinson, Jr.,” a company news release declared the day after Mr. Robinson died. It emphasized that his passing had been unexpected and sudden, even though he was 84 years old.

About six weeks later, Ms. Lucchese’s new position as chairwoman was made public, with the company including that update midway through a news release titled “Peter Warwick Named Chief Executive Officer of Scholastic Corporation.”

Scholastic did not seek publicity for its new chair, the first woman and the first person outside the Robinson family to hold the position in decades. A few days after the news of the personal complexity around the succession had broken in The Journal, the company, known for its stable of beloved childhood classics, became an object of tabloid interest — “How ‘chameleon’ Iole Lucchese won $1.2B Scholastic empire,” read one New York Post headline.

When a reporter for The New York Times emailed Scholastic in August requesting an interview with Ms. Lucchese, Ira Gorsky, executive vice president at Edelman, the public relations company, called to inquire about whether Ms. Lucchese would be asked about “the alleged affair,” saying, “You can see how this is offensive, how the allegations implied that she has not gotten to her position because of merit.”

Mr. Gorsky said that as “a ground rule for giving an interview,” the Times reporter could not ask Ms. Lucchese about a personal relationship with Mr. Robinson. When the reporter declined to agree to such limitations, Mr. Gorsky responded: “Then we’re done.”

Ms. Lucchese did eventually agree to be interviewed, and no one representing her asked again for restrictions on topics or questions. Aside from an hourlong conversation with Ms. Lucchese and Mr. Warwick, preceded by a tour of the company’s archive led by a librarian, Scholastic declined to make any other employee available.

Her supporters say that as a 30-year veteran and a longtime senior executive of the company, she represents continuity and is qualified to lead it. Any skeptical reaction to Mr. Robinson’s choice of Ms. Lucchese is “laced with sexism,” said Erik Feig, the founder of Picturestart, a media financing and production company that Scholastic invested in and where Ms. Lucchese is a board member.

“She understands every brick of the literal and metaphorical building of the company,” Mr. Feig said.

Wall Street does not know her as well as some players in Hollywood do. Scholastic’s largest investor, after the Robinson family, was not aware of Mr. Robinson’s succession plan. “On a number of occasions, I asked Dick,” said David Wallack, a portfolio manager for T. Rowe Price, the Baltimore-based investment company, which holds more than 18 percent of the company’s common stock.

“He would tell me, ‘When I die, there is a safe, and there is an envelope in the safe, and the board of directors will open the safe and see what my wishes were,’” said Mr. Wallack, who was in regular touch with Mr. Robinson for 20 years. “I thought it was hyperbole.”

Link to the rest at The New York Times

(Sorry if you hit a paywall. PG isn’t a subscriber to the NYT digital edition, but somehow managed to slip past the NYT paywall this one time. Sorry, but he doesn’t know what magic formula got him there.)

3 thoughts on “Inside the Real-Life Succession Battle at Scholastic”

    • Agreed, K.

      I’ve known enough children of a very wealthy and successful parent to understand some of the pressures and conflicts they experience not only in their upbringing, but as they make their way into the world.

      Some assume that, of course, they’ll go into the family business and do well. Others avoid the family business because it feels constricting and they want to succeed or fail on their own merits, even if their talents and abilities are perfectly suited for success in the family business.

      • And some go through life as bullies, overconfident that their pillar-of-the-community parent(s) will get them out of any trouble at all, then demonstrate both utter incompetence at running the family business (such that their other relatives force them out of management) and inability to do anything else. Well, except live lifestyles of the rich and shameless.

        I won’t name the particular bullies I have in mind (I grew up with, shortly after, and shortly before them, n>5 — my public education had both kinds, overprivileged and impoverished, primarily because “private education” around here during those years meant “anti-Vatican-II Catholic or, occasionally, Anita-Bryant-friendly evangelical”). Several of them have major thoroughfares named after their ancestors.

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