John Blake rebrands true crime author Christopher Berry-Dee for new readership

From The Bookseller:

Bonnier Books UK imprint John Blake is rebranding true-crime author Christopher Berry-Dee for a new readership.  The publisher said: “True crime has evolved into a new generation of Millennial and Gen-Z podcasters, TikTokkers and influencers, with #truecrime reaching 1.4 million hits on Instagram and 732,000 on TikTok. The rebrand will reach this existing and already engaged audience, updating Christopher Berry-Dee for a new readership.” Executive editor at John Blake, Toby Buchan said: “Seven years on from our last redesign of Christopher Berry-Dee’s Talking with. . . series of true-crime bestsellers, and having just published his 12th book in the series, it seemed the perfect time to modernise the cover designs to suit today’s knowledgeable and enthusiastic readership. He is about to deliver his latest, Talking with Serial Killers: Murderous Medics, which John Blake will publish in January 2025. Christopher is a much-valued author, and given the size and keenness of the audience, we are only too glad to add extra zip to a body of work that is both wide-ranging and highly regarded.”

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Art director Nick Stearn said of Jake Cook, the designer who headed the redesign: “Jake’s fresh look at pushing the boundaries of CBD’s true crime series has resulted in a stand-out colourful repackaging which can’t help but catch your eye and draw you in to discover the sinister truths.”

Link to the rest at The Bookseller