“Overestimating Humanity”: 21 More Reasons Why We Need #PlatformAccountability

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From Creative Future:

Here we are … again.

Mark Zuckerberg was chewed out (again) on Capitol Hill.

Google enraged their employees (again) by trying to spy on them and for siding with China (again).

Cloudflare was outed (again) for refusing to crack down on criminal behavior on their network.

In other words, here is the latest installment in our ongoing coverage of the dumpster fire engulfing the world’s most powerful internet platforms.

And though these behemoths are now being scrutinized, investigated, and generally crapped on like never before, they just keep on raking in money. In the third quarter, Facebook’s earnings rose 29 percent from a year earlier, to $17.7 billion, while Google’s earnings report showed their profits rising by 20 percent to $40.5 billion. Meanwhile, Cloudflare’s IPO disappointed investors, but still created staggering wealth for the people responsible for the company becoming the service of choice for bad internet actors.

When will the cycle in which harm to society translates to big bucks for these companies end? Only when they are finally held accountable for their actions. The governments of the world are (much too) slowly catching on. But, they will only act if all of us keep the heat turned up.

To bring you up to date, here are 21 more reasons why we need #PlatformAccountability now, culled from across the spectrum of political, cultural, and sociological discourse.

. . . .

1. Because “accuracy and fairness” are not core to their mission.
“It is high time that we directly address the stark difference between legacy newspapers, radio, and television and today’s dominating digital technology companies. Traditional media companies have long accepted the burden — along with the significant cost and time — required to verify the words, images, and videos they publish. Accuracy and fairness are core to their mission. But not today’s digital media giants. Wrapping themselves in legal immunities that apply to no one else, digital publishers accept zero responsibility for the amplified fabrication, viral insanity, and dangerous untruths they routinely empower users to publish. Doing so would undermine their business model, which depends on monetizing users with targeted ads.”

– Julie Bernard, Chief Marketing Officer for Verve, a mobile marketing platform

2. Because they are publishers, but they don’t act like it.
“I am the owner of TIME magazine, and we’re a publisher. And, we’re responsible for the content on our platform… Well, Facebook is also a publisher. They need to be held responsible for what’s on their platform.”

– Salesforce CEO Marc Benioff

3. Because they have “zero incentive” to care about abuse by bad actors.
“The ramifications of Section 230 immunity don’t just impact those harmed. Section 230 harms us all as a society. We are entering an era of greater surveillance, Artificial Intelligence, self-driving cars, facial recognition technology. Companies developing this have ZERO incentive to be thinking about how their products will be abused and exploited by bad actors. Why? First and foremost because there is no pressure on them from the threat of litigation.”

– Carrie A. Goldberg, author of Nobody’s Victim: Fighting Psychos, Stalkers, Pervs, and Trolls

. . . .

7. Because their business model is “overestimating humanity.”
“Zuckerberg greatest mistakes have come from overestimating humanity. Unfortunately, not everyone wants to bring the world closer together. Without safeguards, Facebook’s tools can help tear it apart. It’s time for Facebook and Zuckerberg to recognize the difference between free expression and paid expression.”

– Josh Constine, Editor-At-Large, TechCrunch

. . . .

10. Because it’s 2019 and slavery is “booming…” on these platforms.
“An undercover investigation by BBC News Arabic has found that domestic workers are being illegally bought and sold online in a booming black market. Some of the trade has been carried out on Facebook-owned Instagram, where posts have been promoted via algorithm-boosted hashtags, and sales negotiated via private messages.”

– BBC News

. . . .

14. Because when they aren’t enabling child abuse, they are busily hard-wiring kids’ brains toward addiction.
“More than twice as many young people watch videos every day as did four years ago, and the average time spent watching videos — mostly on YouTube — has roughly doubled, to an hour each day… Usage has surged despite mounting concerns from parents and consumer groups about the grip that smartphones and screens have on kids’ lives and development. Advocates worry that features hard-wired into certain tech platforms, such as YouTube’s default autoplay setting, reinforce the impulse to keep watching.”

– The Washington Post, reporting on a study released by Common Sense Media

15. Because they are infested with fake, stolen, and dangerous goods.
“Google is among the search engines that show fake and possibly dangerous counterfeit goods in as much as 60% of their search results, putting consumers at risk… The potentially dangerous fake goods include car parts, pharmaceuticals, toys, appliances and safety equipment… Counterfeiting and piracy are estimated to cost brands billions of dollars in lost revenue worldwide, while also hampering their efforts to generate brand awareness and customer loyalty.”

– Marketing Dive, reporting on a study by intellectual property and brand protection company Incopro

. . . .

19. Because the size and scale of the platforms’ problems have lulled us into a state of helplessness.
“We are at an extraordinary crossroads. We have sufficient information to know that Facebook’s platform was used to subvert and undermine elections in the US, the UK and many other countries. But we pretend to be helpless to prevent it happening again. We’re not. We’re simply hamstrung by a government and an opposition that have chosen to ignore it.”

– Carole Cadwalladr, British journalist who exposed the Facebook–Cambridge Analytica data scandal

Link to the rest at Creative Future