Paper books vs eBooks statistics show print is here to stay!
Dead Tree Editions Just Won’t Die!
Like the monster in a horror movie, print books just won’t die. The most recent paper books vs eBooks statistics, research, and surveys back this up.
Print books are here to stay!
Let’s look at the most important eBook vs print book statistics, key differences between print and e-books, and where American publishers are taking the industry.
Popularity Contest: Books Versus Print Books
Are print books still popular? You’d better believe it!
According to a survey conducted by the Pew Research Center on book consumption and book formats, traditional print is still the most popular reading format for both adults and children.
- 72% of adults in the United States read a book in some format over the last year
- 65% of respondents claimed they read a book in the last 12 months
- 37% of Americans claim they only read print books
- 28% say they read both print books and e-books
- 7% say they only read e-books
Demographics: Reader vs E-Reader
Book reading demographics vary according to education and income level.
College graduates make up 90% of book readers, while only 61% of high school graduates read books.
Those who dropped out of school have an even lower readership rate – a mere 32%.
Economics goes hand-in-hand with education. Individuals earning over $75,000 a year make up 86% of readers, while well those earning less than $30,000 annually make up only 62%.
Physical books are still the top moneymakers for publishers.
Publishing market research shows the economic juggernaut of traditional books. While publishers are experimenting with different media formats — especially audiobooks — they are still investing the bulk of their marketing efforts into physical book sales.
And they should…there’s still big money in old-fashioned publishing!
- Books sales revenue in 2019 totaled $26 billion
- Physical books generated 74.7% of the total revenue
- E-books accounted for only 7.48% of the revenue
- The remaining part of the revenue was generated by other formats like audiobooks
Source: The Association of American Publishers (AAP)
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