Spotify tweeted an ad for its new partnership with Hulu, along with a comment about “budgets.” Several people, including one particularly savage songwriter, pointed out the company shouldn’t be the one to talk about money when it offers such a paltry sum to the artists whose music it hosts.
The ad itself isn’t anything terribly insensitive. Spotify announced its new bundle a few weeks ago — which gives Premium users a free Hulu subscription — and the ad was promoting this. It shows two different shows and songs for “Payday” and “Rent’s Due,” and then says “Feel more of what you’re feeling.” The tweet itself says “What’s a budget, anyway?” which is a bit of an odd caption considering you’d think this deal would be perfect for those with a budget.
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But as several users responded, Spotify should really think twice before mentioning budgets, considering the price artists’ pay for the company’s low prices.
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As he pointed out, Spotify streams earn artists exceptionally little money. Spotify, in Lowery’s words, spends a great deal of its money on things such as its pricey offices, and it’s currently appealing the rates set by the Copyright Royalty Board in an effort to pay even less.
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Lowery and singer-songwriter Melissa Ferrick both sued Spotify in 2015 for distributing songs without paying the proper licensing fees. Spotify’s go-to defense at the time was that it was putting aside money to pay rightsholders — it just had insufficient information on who the rightsholders were in this case. The lawsuit was settled in 2017, with Spotify setting up a $43.4 million fund to pay for those whose rights had been infringed.
Link to the rest at TNW