The Reading Habits Of Five Generations

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From the BookBaby Blog:

I’ll admit, I’m not great at remembering which generation is which, and I do get a kick out of how people like to pit one against another. I guess that’s just the way we do everything these days. OK Boomers vs. Millennials. Gen Z vs. Gen X. And is it wrong that I didn’t even know there was such a thing as the Silent Generation? That doesn’t sound very supportive, especially as they were preceded by the Greatest Generation. Who gets to name these groups, anyway?

. . . .

  • Gen Z prefers fantasy to other genres.
  • Millennials read more books than other generations.
  • Gen X reads more online news than other generations.
  • Baby Boomers rely on best-seller lists to find their books.
  • The Silent Generation spends the most time reading each day.
  • A preference for physical books spans all generations.

Link to the rest at the BookBaby Blog and thanks to Elaine for the tip.

PG will note there is an excellent and extensive infographic included in the OP (1-2 screens down from the top, depending upon your monitor), so you may have more reason than usual to click through.

3 thoughts on “The Reading Habits Of Five Generations”

  1. If the Silent Generation surprised you, wait until you hear about the Generation JOnes (yes, it’s a real thing, 1954-1965). I won’t post the Wiki link, for fear of hitting your spam folder, but it’s worth looking up. As part of it, and a Hubs that’s a true Boomer, it made SO much sense to me!

    • Not to fear:

      “Generation Jones is the social cohort[1][2] of the latter half of the Baby Boomers to the first years of Generation X.[3][4][5][6] The term was first coined by the cultural commentator Jonathan Pontell, who identified the cohort as those born from 1954 to 1965 in the U.S.[7] who came of age during the oil crisis, stagflation, and the Carter presidency, rather than during the 1960s, but slightly before Gen X. ”

      “Many came of age during the 70s and early 80s. They shared similar pop culture and MTV with Gen X’ers. They were young adults navigating the workforce in the 80s and 90s, but still felt the 2008 economic crisis. This hit them hard because they had to help and advise their older millennial children while also providing for their younger gen z kids.”

      I’d heard it extending to 1970, up to Watergate.

    • I was born in 1956. The Generation Jones description fits all too clearly.

      We were the ones stumbling through the rubble left by the Baby Boomers. They destroyed everything in their path, and built nothing in return.

      – I call us “The Pepsi Generation”, because the Boomers were so busy doing Coke.

      *Bar ump ump*

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