From agent Scott Eagan:
“Struggles with marketing and sales.” It didn’t matter who I spoke with and the approach they took with publishing, I think we are all feeling it. This is a tough market now and honestly, no one has the right answer. This is a business of needing readers to survive. This is also a business of needing a place for those books to be available to readers. The difficulties in sales is not due to a battle between self-publishing and traditional publishing. This is simply an issue of the buying population isn’t buying.
. . . .
We have to remember the entire world has not gone digital. There are still a ton of people out there who are not going to go “online” to buy a print book and then wait for it to show up. This same population is also not going to go online and “download” a book.
And it isn’t just the sales. I heard it over and over again of writers, agents, and editors struggling to find the right approach to getting the news out about their books.
. . . .
I think the one thing I walked away with was the idea that we simply cannot place the blame on struggles with marketing and sales on one thing.
. . . .
“So tell me why I need an agent.” I heard this one a lot and not just from writers but other agents who had the same question asked of them. What was interesting is that several of those agents voice what I think was going on in all of our heads. “Why do we have to defend ourselves?” I had one author ask me just that question so I told her all of the things we do for the author. For her, she then launched into how she was really loving doing everything self-published, and then followed that with the same question that started the conversation, “So why do I need an agent?” My answer was simple. “It sounds like you don’t want an agent.”
. . . .
Agents on the outside This wasn’t really a single comment but feelings and thoughts that came from several agents I heard and spoke to. There was this sense that agents were not really needed at the conference. For some, it was the heavy emphasis of workshops, presentations and guest speakers proclaiming things such as “Agents are far from necessary” to one comment by an author, “Fire your agent!” I do understand that RWA needs to present a range of workshops and sessions for the authors based on the current needs and desires, but we have to remember that, like I said earlier, there are a range of approaches to publishing. There are those authors out there that wanted the traditional approach and they too felt as if they were missing something. I spoke to one group of authors at a meal and they said they were frustrated that many of the workshops they went to on craft or the industry only pushed for the self-publishing model.
Link to the rest at Babbles from Scott Eagan and thanks to Sharyn for the tip.