The Most Significant Choice Of Your Writing Career

From Jane Friedman:

The most significant choice of your writing career happens long before your story makes its way into the world. This choice impacts every single aspect of your career, and it is a choice you make over and over and over again. This choice could leave you a husk of a writer, ravaged by the publishing industry, bemoaning the success of everyone else around you; or it could propel you to the next stage of your career and embolden you to try things you’d never thought possible. The funny part is this choice has nothing to do with the act of writing, but everything to do with words.

The most important choice you will make in your writing career is how you choose to talk to yourself about said career.

And for 99% of writers I know, the default setting of this conversation is: doubt, worry, and frustration. Fears on repeat include: Why would anyone ever buy my book? My story isn’t important. I’m never going to get an agent. I don’t know how to do this. Somebody already wrote a story like mine…

When we’re Uninitiated and breaking into the industry, we all have these thoughts, and we often feel powerless. But that feeling of powerlessness dissipates when you master your interior dialogue. You go from being a pawn in a multi-billion-dollar industry to an active player with a say in how your career unfolds.

You can change your default mental settings, and as you rewire your brain you may even learn to enjoy the current stage of your writing career.

But the jump from Why would anyone read my work? to My work is great is not natural. If you try to go directly from the former to the latter, you’re probably going to feel delusional, as opposed to empowered.

Rewiring progresses quietly, in stages. Mindset milestones include: That will never happen to me. Maybe that could happen to me. I can do this. I’ve already done it.

Here are a few exercises for both inside and outside your brain to lead you from That will never happen to me to Maybe that could happen to me.

Inside your head

  • Acknowledge how you think is a choice. Negative narrative is on auto-pilot by now, but someone had to turn on the auto-pilot function and that someone was you. Are you ready to turn it off? Does that idea terrify you? What about those negative thoughts are you holding on to? The choice is yours, all you have to do is make it.

For me, clinging to negativity offered a sense of security. I knew how to be an aspiring writer. But owning the fact I was a working writer put me out of my comfort zone. It forced me to realize people may actually read my work and that triggered a fear of judgment on about ten-billion different levels. But stasis equals death doesn’t just apply to our characters. And it’s only by making a choice to think and therefore act differently that I was able to move forward.

  • Notice when you’re having a crap-tastic garbage person way of talking to yourself moment and shut it down. Take a deep breath, and say out loud with your voice-box, “I choose not to participate in this conversation.” Add a physical movement, like snapping your fingers, as well. If you’re in public and catch yourself thinking negatively, you can use the physical movement to interrupt the negative pattern. That way people aren’t staring at you for uttering, “I choose not to participate in this conversation” when you haven’t been conversing.
  • Replace trash talk with a new line of dialogue. Once you’ve asserted your choice to disengage from self-trash-talk a few times, take it a step further. Replace your negative monologue with a question of possibility. I like Why not me? If somebody else has done it, there’s no reason I can’t do it too.

Rewriting your brain is hard work. It is physically exhausting to create new neuro pathways. That old wiring for negative thinking will always be there, so rewiring is something we have to practice as frequently as we practice our writing craft. And, just like mastering our craft, adjusting our thoughts and tweaking our mindset is never done—but with practice, your transition time from self-doubt to self-empowerment increases exponentially.

You can do some serious rewiring work on your own, but it has even more impact when you step outside your own brain.

Link to the rest at Jane Friedman

Moving Forward or Onward or Whatever

From The Mad Genius Club:

By now, you’re probably tired of reading about my journey away from being Amazon-exclusive. In some ways, I am as well. It’s been an interesting voyage. Not because of the move away from Amazon but because of things it’s made me consider, things I’d been taking for granted or had let slip for much too long. In other words, I’d gotten too comfortable and that is a bad thing for writers, especially right now when we don’t know what is going to happen with Amazon’s KDP program or its publishing arm.

Before I head back to going wide, let’s talk about some of the changes coming to Amazon that may impact some of us. Jeff Belle has headed Amazon Publishing since 2009. He’s leaving–may have already left–and Mikyla Bruder is taking over. She’s been with Amazon for 10 years–that’s a good thing because it means she’s familiar with the system and the authors–but she comes from a traditional publishing background. That could be good or bad.

According to Publisher’s Weekly, Bruder doesn’t anticipate any problems in the transition or plan to make any big changes. That’s pretty standard boilerplate for any exec taking over a company or division when there’s no real problems the public is aware of. However, PW is quick to jump on the PC wagon:

Though Bruder does not see a shift in the overall vision for Amazon Publishing, that doesn’t mean there won’t be some changes. Most importantly, she brings a completely different life experience to her job than Belle did. Bruder, who is Asian American, said she has lived as an “other” in the largely homogenous world of trade book publishing and knows how tiring that can be. “I have seen firsthand how difficult it can be to work in that environment,” she added.

What this means beyond the fact PW is being, well, PW is up to interpretation. We’ll have to wait and see if Bruder continues to buy books from authors based on how well she thinks they will sell–and thus make profit for Amazon–or if a political/social agenda takes the forefront. If it is the latter, I don’t expect her to have the lengthy career with the ‘Zon her predecessor enjoyed.

Speaking of Amazon, while other companies are recovering from the limitations put on them by the pandemic–fewer employees, more working from home, etc–it seems Amazon’s KDP support staff is still at a low. I contacted them a week ago about an issue with my Honor & Duty series. For some reason, I can’t edit the series information. So I sent an email–always have a paper trail, even with the ‘Zon–detailing the issue and what I needed done. Usually, I get a response and resolution within a few hours. The longest I’ve waited for anything since trying to go wide has been 18 hours. This time? I was told they’d get to it within a week or so. Color me not happy. But they will be even less happy if I have to contact them again about this.

. . . .

I knew when I started it more would be involved than just uploading my books to the various storefronts or 3rd party aggregator. I hadn’t anticipated having to retrain myself to think in ways I haven’t since going exclusively with Amazon. 

Without going into too much detail, I had to look at how to get my books into the various storefronts, which storefronts I wanted to go with, etc. Initially, I decided to upload direct to BN, Kobo and Apple. I’d use Draft2Digital for the rest. I’ve changed my mind. The time saved alone by using D2D for everything is worth the few pennies per sale I pay to D2D to handle things for me. All I have to do is upload a generic ePub of the book, fill in the blanks and they do the rest. 

There is an added benefit of allowing them to handle it. Draft2Digital has a “sister” site called Books2Read. I’ve mentioned the site before but I am really starting to appreciate how powerful of a tool it can be for a writer. For example, here’s the landing page for Witchfire Burning. It shows the cover, gives the description and below lists other books (showing covers) I’ve written. It’s a much more attractive landing page than the product page at Amazon. If you click on the “get it now” button, it will take you to a new page where you can choose which storefront you want to visit (and I need to update it to pull in the Amazon link). 

The great thing about something like this is you can use it as your landing page for the book on your website. But even better is you can use this universal link in your books and promotional material. Think of it as a one-size-fits-all link you can use pretty much anywhere. That includes in your ebooks.

. . . .

Going wide has also made me look at book covers. Some of my covers were five years or more old. Let’s face it, genre cuing has changed in that time and sub-genres have grown. Because of that, I’ve taken time to redo a number of my covers. Some have been subtle changes: a change in font, the addition of a visual element. Others have been complete redesigns. It takes time but it helps give the books a fresher “image” and it will help draw in new readers.

. . . .

I know going wide isn’t for everyone. But I do urge each of you, whether you are Amazon only or wide or whatever, to take a long, hard look at what you’re doing now. Are there things you could do better? How much time and effort are you putting in on promotion? When’s the last time you updated your website? Do you blog on a regular basis? When you are on social media, are you on it as a private person or in your writer persona and how much time is spent in each?

Yes, going wide has me scared. I know my income will probably take a bit of a hit for the first few months until everything is released across the board and new titles are hitting. But, and this is interesting, as the number of books in KDP Select decrease, it appears that my Amazon sales are actually increasing. It will be interesting to see if this trend continues.

In the meantime, here’s my Books2Read author page. It is a work in progress, partially “thanks” to Amazon and the issue with the way they have the Honor & Duty series listed. But it is a quick and easy landing page to send your readers to, one that certainly looks nicer than your Amazon Author Page. I do wish it listed your website and blog the way the AAP does, but you can’t have everything and it is just one more tool in your author’s toolbox.

Link to the rest at The Mad Genius Club and thanks to T for the tip.

Business Musings: Traditional Writers

From Kristine Kathryn Rusc h:

The other day, I got an email from a writer friend who was about to give advice to one of their friends. Seems that friend had a niche how-to book for parents who are dealing with a certain kind of health issue. My writer friend asked me, Is there any reason for this person to go to traditional publishing?

I looked at the whole thing with an unusual thought for me: Some niche products might do well in traditional. The friend of the writer friend (hereafter known as FoWF) wasn’t in this for the money or even to hold onto rights. FoWF wanted to get information out there, and really, wasn’t trad pub the way to do so?

I started answering my friend by email, and as I did, I realized that publishers know nothing about this niche field because there are no books about it. Which meant that FoWF would have to educate an editor, find places to market the book on their own, do all the social media, and…eventually FoWF would discover that the traditional publisher has no in with the places that could effectively sell this book, like seminars for parents of kids with this issue.

The more I typed, the more I realized that, nope, trad pub wouldn’t help FoWF at all. It might even hurt them, because the book wouldn’t sell well, which meant that it would probably go out of print. And it would be priced too high, so that parents struggling with this issue and day jobs and all the things parents struggle with probably couldn’t afford it. So I wrote:

But as I type this, I realize they can probably do all that on their own.

So, never mind.

No, there’s no advantage to traditional publishing.

Yeah, even I get tripped up once in a while, thinking—hoping—wanting traditional publishing to have some benefit for writers.

There really isn’t any. And anyone who would do a modicum of research about the field they’re trying to enter would learn that pretty darn quick.

In fact, traditional publishing itself tells you that in a myriad of ways—and has since I got into this field forty years ago. The evergreen article just appeared in that company town rag, The New York Times, in April under the title, “What Snoop Dog’s Success Says About The Book Industry.”

The article had this little tidbit: “…about 98 percent of the books that publishers released in 2020 sold fewer than 5,000 copies.”

That would be new releases, not backlist.

But here’s the thing that the company town rag doesn’t tell you: For decades, the majority of new releases from traditional publishers sold fewer than 5,000. For decades.

The new figure in this little equation isn’t the 5,000 copies; it’s the 98 percent. If you combine that with the other statistics that came out about our pandemic year, you’ll see that this is up by maybe about a third. Bookstore sales, which are generally frontlist, were down 30% in 2020.

We don’t have the statistics on how many frontlist books felt the impact of the closed bookstores which is why I think that percentage is higher, but we do know this: trad pub doesn’t know how to market direct to consumer, nor do they know how to market to any place other than a bookstore. Their ebook prices are too high, so a lot of readers migrated to other new-to-them books, which included a lot of backlist.

But the backlist isn’t up as much as trad pub would want you to believe. Backlist sales were 69% of all book sales in 2020. In 2019, backlist sales were 63%. Yes, the pandemic accelerated the rise of the backlist, but not by as much as the trad pub editors are screaming about.

And yet, traditional publishers don’t put any money into their backlist. They make backlist books extremely hard to find. They take the paper books out of print.

In May, I got Nora Roberts’ new book, and in the Books By Nora Roberts section up front, it had this gem: “Ebooks by Nora Roberts.” Those ebooks were the titles she wrote for Harlequin back in the day. Apparently, some not-so-brilliant exec figured that Nora’s fans who hadn’t read those books were undeserving of a paper edition.

Yeah, that’s pretty damn dumb. But I’m not seeing much intelligence from traditional publishing these days.

. . . .

I get emails all the time from writers like her, writers who are happy to have an agent for the book they want to publish through traditional, writers who like telling me that my head is up my ass for not promoting traditional book publishing, and—last week—a writer who asked, sideways, if I would be his agent for traditional publishing because I “clearly know so much about the business.”

What are these writers doing?

Well, not thinking for one.

But there’s more to it than that. They’re terrified of going down a path that they see as mostly untested. Never mind that many writers have been making a living at publishing their own books for a decade now. One of those writers, Lindsay Buroker, mentioned on Twitter last month that she’s been freelance for ten years now and has published roughly 80 books.

In the same amount of time that this other writer wrote one entire novel—and made zero dollars on it.

Examples like Lindsay’s, though, seem to make no difference to writers like the one I mentioned, because that writer is operating out of fear.

The writer wants someone to take care of her, and she’s not alone. She doesn’t want to learn the business. Like that writer who wrote to me, she wants someone else to learn the business so that she can…what? Be famous? Because writing clearly isn’t her passion, or she wouldn’t have wasted all this time on one book.

. . . .

But writers who want to go into traditional publishing feel they need several things. They need a curator—an editor—to tell them what they’re doing right or wrong with their books. They need an agent to “defend them” and do the messy stuff like learning contracts and dealing with money. They need a marketer to buy ads in all those (non-existent) places that advertise books. They need someone to handle sales and bookstores and…

They’re just too scared to do any of it themselves.

And that’s a shame.

The fact that there are vestiges of the 1950s and 1960s versions of publishing, where some of that stuff actually did happen, still around makes it hard for these folks to step out of their comfort zones and learn how the business is actually done these days.

And if these writers manage to sell something to a traditional publisher—a big if, as you can see from that writer above—they will sign away their copyright for a 4-figure advance, and lose their chance to ever have a writing career outside of what has become a small and narrow niche of publishing.

That niche is small and narrow. Bookstat with its narrow little focus on the big players in the bookstore economy found that of the 2.6 million books sold online in 2020, only 268 of them sold more than 100,000 copies that year. (I added that year because remember, traditional only looks at recent sales, not cumulative sales).

One blogger wrote this after she found that statistic:

As an author, this is distressing. If I can spend two to three years writing a novel and my best case scenario is having it sell a couple hundred copies on Amazon, perhaps it’s time to face the music and realize that writing books—like knitting or playing the harp—is nothing more than a hobby. Something I can do for fun on the weekends but should never hope to earn a living from.

Yep. Distressing.

Note all the fear in that paragraph. Two to three years writing one novel. What the hell? What is she doing the rest of the time? Actually playing the harp? Because real writers write. They don’t have people look over their shoulder, go over every word, churn out a paragraph a day, and then have agents ask them to rewrite the book to make it presentable for some editor who is going to lose their job in a year or so anyway.

Link to the rest at Kristine Kathryn Rusch

Here’s a link to Kris Rusch’s books. If you like the thoughts Kris shares, you can show your appreciation by checking out her books.

Write What You Know—But Not Exactly

From veteran author and teacher, Dave Farland

Yesterday I got an email from a former writing student who had dazzled me a couple of years ago. He worked as a shepherd in New Zealand, and so had no ability to network with a local writing group, but his writing skills were superb. To me, it seemed he had the sophisticated sensibilities of a Hollywood pro.

Yesterday he mentioned that he had just self-published his first book a few weeks ago. Sales are exploding. He’s got nearly a thousand reviews on Amazon already, and they’re nearly all five stars. His book is doing so well that he has now gone to writing full time. 

like that. I’m excited that he’s making his dream come true. The title of his book is fun:  Oh Great! I was Reincarnated as a Farmer: A LitRPG Adventure : (Unorthodox Farming: Book 1) by Benjamin Kerei. That sounds like him. Benjamin packs a bit of humor in his tales, along with a lot of adventure and a truly wild imagination.

But when you hit your first jackpot as a writer, there are some dangers to avoid. I often tell writers in this position, “You need two income streams.” 

Why? Because writing income can sometimes get blocked.

Let me explain. If you’re publishing traditionally, your writing stream might get blocked by a publisher. An editor may decide that she doesn’t like your next book, or the publisher goes bust. I’ve even seen publishers dawdle on signing new contracts apparently in order to force a writer to take a bad contract. 

Of course, the same kinds of things happen even when you are self-publishing. I’ve seen authors have their books pulled off of Amazon precisely because the book is doing too well! It looks so suspicious that the book police pull the title until they can figure out how the author has gamed their system. In fact, I’ve had books pulled on a couple of occasions. And sometimes, with a writer as good as Benjamin Kerei, it really might look fishy.

So I recommend that the author have a second income stream. This might be outside money—a spouse who works, or an investment portfolio. But it could include a hefty savings account meant to get an author through hard times.

And there often come hard times. Authors can lose time due to medical issues—either his or her own, or a family member’s. I’ve seen authors stop writing for up to three years as they grieve the loss of a loved one. Sometimes a writer can get writer’s block due to stress, depression, anxiety, brain fog, or just because a new novel is harder to write because it breaks some molds.

So a writer needs multiple income streams.

There’s one piece of advice that we hear over and over as writers: “Don’t quit your day job!” 

But day jobs might not pay very much. 

So I often tell writers, if you really want to write full time, get a second stream. For example, dabble with a different genre, perhaps with a whole new identity! (Sometimes, a writers’ name can turn bad, as happened with two writers named Timothy McVeigh. One serial killer can put a stain on your entire literary persona.)

So as a hot new writer, you need to nurture a second income stream, either by making money outside the writing field, by amassing enough in savings so that you can support yourself for a couple of years, by writing under more than one name, or writing in two separate series at the same time. 

That way, if one career path becomes blocked, you can still support yourself and your family!

Link to the rest at David Farland’s Writing Tips

How Much Do Authors Earn? Here’s the Answer No One Likes.

From Jane Friedman:

We need more discussion of what writers earn, with specific authors talking about their advances, royalties, sales, expenses, connections that led to earnings and profitable gigs—all of it. In an industry where talking about the money is often taboo or even shameful (few want to admit how little or how much they earn), the more we all open up, then the more we can normalize the practice of talking about art and commerce, and the more people can make the best decisions for their careers. And I’ll disclose my own book earnings by the end of this post.

. . . .

I do not like this question. Of course I understand why it’s asked, and I empathize with those who ask it. But it’s like asking what does a musician earn? Or what does an artist earn? The answer will be influenced by all kinds of factors that may or may not apply to you—and that are entirely misleading about your own potential.

So, with the posts above, you’re going to find limitations. Someone will react to the information and say, “BUT [exception here].” From my POV, these exceptions can often be categorized thus:

Traditional publishing earnings can have little in common with self-publishing earnings.
Your genre/category can determine a lot about your potential earnings. So does how much work you have out on the market. More books equals more earnings potential, period, no matter how you publish.
Authors who participate in the so-called Creator Economy can have little in common with authors who do not. (Here’s one perspective on the creator economy if you’re not familiar with it. This is a more optimistic view; there are pessimists, too.)
This is also why it is a tortured exercise to try and run any kind of meaningful survey on what authors earn. I’ve written at length about the problems of these author earnings surveys. However, authors organizations engage in these surveys regularly, partly because they have to. How else can they pressure lawmakers and advocate for their members? They need some kind of evidence that says, “Look! Writers are suffering. They earn less than ever before. This is an emergency!”

Is that true?

No.

But is publishing and literary culture changing?

Yes.

Are the changes bad?

It depends on who you ask.

The majority of writers don’t earn a living from book sales alone.

This hasn’t really changed over time. We all know people don’t go into the writing profession for the big bucks unless they’re delusional. Rather it’s the pursuit of a dream, maybe the pursuit of fame and prestige. And it’s like playing the lottery if you’re hoping to become one of the bestsellers.

The good news, for some? I referenced The Creator Economy above. In short, there are more opportunities than ever for creators (including writers/authors) to earn money directly from readers. But that has very little to do with writing and selling books in the traditional, old-school, pre-internet manner. And that’s what traditionally published authors (like those who belong to The Authors Guild) really care about. Can I earn a living from publishers’ advances and royalty checks, while I focus solely on writing more books? And the answer to that is: for the majority of traditionally published authors, most of the time, no. You should not expect this today. Yes, it happens. But without some other support or income (a spouse, a day job), it’s tough. Should this be the ideal the book publishing industry strives for? That’s another post.

There are a good number of self-published writers, though, who can make this happen. They work largely in genre fiction. They have to put out a ton of work each year—multiple titles. It’s a treadmill. It’s not for everyone. But it can be done, and some enjoy it and wouldn’t trade that model for a traditional publishing life.

I’m a writer and author—and also a “creator.”

I traditionally publish and self-publish books, but that’s a very small part of my income—less than 5 percent. I’ve made about the same amount of money from my self-published book as my traditionally published book. I was paid a $5,000 advance for The Business of Being a Writer and I earned out that advance after the first year of sales. After my advance earned out, I’ve received an additional $20,000 in royalties (since 2018).

But most of my money comes from teaching and hosting online classes (by myself and others) and by selling a paid subscription newsletter, The Hot Sheet. I also offer some services and consulting, but I’ve been drawing that down to focus on my own writing and publishing. Why? Because over time, I’m earning more from my writing and publishing activities. This is the way it works for most people. You don’t earn that much at first, but you keep at it. If you can stay in the game longer than others dropping away from discouragement and disillusionment, it’s possible to see results.

Link to the rest at Jane Friedman

Your Final Responsibility to Your Story: Creative Stewardship

From Jane Friedman:

As writers, it can feel daunting, vulnerable, and impossible when we contemplate sending our own stories out into the world. So when end stage paralysis strikes you, it’s time to step away from your identity as writer, and into your role as creative steward.

Creative stewardship fulfills our final responsibility to a story— placing it in the best position to connect with readers. Yet, it’s in this final act of stewardship that many authors find themselves paralyzed.

If you find yourself sitting atop a mountain of work you haven’t shared with anyone but your cat, I have good news for you. You can (and will) get better at this critical piece of the writing puzzle. Even better, once your stories are released into the world, they have the potential to significantly impact readers’ lives, bring you devoted fans, and earn you some cash. All those writing craft skills you’ve refined while writing the story will help in your role of creative steward.

First, detach from the role of writer with the use of personification.

You have finished your story. It is now time to acknowledge this beautiful shiny thing as an entity entirely separate from you. To help me detach, I personify a project by giving it a new, friendly, human sounding name. E.g., the book I want to sell right now, The Color Eater, became Gretel. Gretel is entirely her own being, independent of me. By detaching, we take I and me out of the equation, which eliminates the problems of self-doubt, imposter syndrome, and fear of personal rejection.

Build an extra layer of emotional resilience through a point-of-view shift.

Before personification, every thought related to your WIP was solidly in first person. I’m writing. I’m editing. I’m sending out to beta readers.

Now that you’re acting as a creative steward, it’s time to change the point of view when you think or speak about the project. Switch from first-person to third-person language and build another level of psychological distance between you and the work.

Gretel is out with beta readers. Gretel is out on sub to publishers. Gretel just made it past an editor and had her first acquisitions meeting.

This added level of disassociation diminishes the sting of rejections. It also makes it easier to speak with confidence about the project. I know Gretel has mad skills to entertain readers for hours, and I can’t wait until she has the chance.

Link to the rest at Jane Friedman

Writers on Textbroker, Upwork Earning Signficantly Less Than Those Working Outside Content Mills

From Making a Living Writing:

Let’s face it — 2020 was a disaster for most people.

In addition to the tremendous health impact the pandemic had on our country, there was also a significant economic toll. Tens of millions of Americans lost their jobs due to the pandemic, leaving so many people struggling to find work and make ends meet.

But there’s one industry where, at least on the surface, things weren’t disrupted quite so much — freelance writing.

As freelancers, we already work from home. We set our own hours and make our own rates (unless you’re stuck working in a content mill).

Of course, freelancers still require clients who will actually hire them and pay them, and with so many businesses struggling in 2020, it got us wondering:

What was the impact of COVID-19 on freelance writers? Did their income take a hit? Did they have to lower their rates to accommodate clients who may have been struggling to keep their own businesses afloat?

With that in mind, we surveyed over 700 current US freelance writers to get a better understanding of how they fared in 2020. We asked a number of questions about their overall income, their project rates, how they found clients, and more, and the results were pretty interesting.

. . . .

Of those surveyed, about 26% have been freelancing for 3-5 years, 17% for 10+ years, 25% for 1-2 years, 12% for 6-9 years, and 20% for less than a year.

. . . .

Overall, most writers saw their income either increase or at least stay the same in 2020 compared to 2019.

Let’s start with the good news. Only 28% of freelancers said their income decreased in 2020 compared to the prior year. 55% of writers said their income either stayed about the same or increased in 2020. That’s great news! About 16.5% of writers still haven’t run the numbers on their 2020 income totals just yet.

Content mill & gig site writers are about half as likely to earn a six-figure income as those who work with clients outside of those sites

Now let’s get to some of the sadder news, at least for those who are getting their clients from content mills (e.g. Textbroker, Writer Access, etc.) or gig sites (e.g. Upwork, Fiverr, etc.).

2 out of 3 full-time freelancers who get their clients from content mills and/or gig sites make $25,000 a year or less. On the other hand, just 1 out of 3 freelancers who get clients outside of those avenues earn that little.

Furthermore, freelancers who get their own clients or work with marketing/ad agencies are roughly twice as likely (about a 17% chance) to make $100,000 or more than those who write for mills or gig sites (about a 9% chance).

Content mill & gig site writers earn far lower rates for projects on average

We asked writers how much they charge for various projects (blog posts of various lengths, feature articles, sales copywriting, etc.), and there’s one very clear trend — writers on content mills and gig sites get significantly lower rates than other freelancers.

Here are some examples:

  • 23% of freelancers working on content mills or gig sites earn $20 or less on average for a 500-750 word blog post. On the other hand, only about 13% of freelancers who work directly with their own clients or get outsourced work from marketing agencies report making that little. Furthermore, freelancers who work outside of the mills and gig sites are twice as likely to earn over $150 for this kind of work.
  • About 27% of freelancers on mills and gig sites say they earn less than $100 per article for print or high-end digital publications (non blog) on average, while only 8% of freelancers who work directly with their own clients say the may that little.
  • Just 2.5% of freelancers in the mills or gig sites say they earn $75 an hour or more on sales copywriting projects, while over 12% of freelancers working outside of those spots report earning these great rates.

Link to the rest at Making a Living Writing

The Secret To This Romance Author’s Success? Breaking All The Rules.

From Amazon Author Insights:

I can safely say that every time I’ve been asked to speak to aspiring writers, afterward, I’ve had not one, but several come up to me and say, “I can’t believe you did what you said you did. I was told never to do that. I was told never to break that rule.” This does not surprise me, but it saddens me. When I started writing, I too had a set of rules for writing romance (my genre) that I was under the impression were unbreakable. And I wrote within the confines of those rules.

It was only when publishing house after publishing house, agent after agent had rejected my submissions, and I’d decided that no one was ever going to read my books, that I threw the rules out the window. I then simply wrote what I wanted to write, wrote how the stories came to me, was true to them and my characters.

Then I published myself … And I’ve sold more than two and a half million books.

What are the rules I broke? First, I didn’t write what I thought people wanted to read. I didn’t research what might be popular — what might sell — and write that. I wrote stories that felt personal to me, that I enjoyed completely from writing to reading. The first book that I did this with was Rock Chick, and with it and the Rock Chick series, I broke all the rules:

I wrote in first person, and at that time, romance novels in first person were available, but not customary.

I wrote my heroine’s thoughts in a stream of consciousness. I had paragraphs — many of them — that were just one word. I put myself, and what would eventually be my readers, in the mind of my heroine, Indy. Not describing what she was thinking, but thinking what she was thinking as she was thinking it. It’s important to note that not everyone could get into that, and that’s understandable, even expected. It’s also important to note that the ones who did, really did.

. . . .

I didn’t censor my characters or their behavior. I didn’t think, “Oh, that might make her unlikeable, I need to switch that up, make her perfect.” I didn’t water down my aggressive, but loving heroes. I let them be them — real, imperfect, sometimes annoying, more times endearing (I hoped). They were great friends and good people, but they could (and often did) do stupid things (like we all do).

And my Rock Chicks were — and still are — hugely successful.

Once I let myself be free, my writing took off — not only in that people were reading it, but that I felt at liberty to create how I needed to create. To be true to what I was doing. It wasn’t about stepping out of bounds for the sake of it. It was about opening a cage and giving myself the freedom to fly.

In other words, I broke the rules for the sake of the stories. And I didn’t play it safe after my books started selling; I had to stay true to that process. I needed to keep spreading my wings, doing this for me, but also to give my readers something new and fresh, a story I was passionate about so they could enjoy it right along with me. 

Link to the rest at Amazon Author Insights

Twelve Years

From Kristine Kathryn Rusch:

On April 2, 2009, I started a blog with this:

This post marks the beginning of an experiment. I will post sections of a work in progress—a book tentatively titled The Freelancer’s Survival Guide—here, on my website.

If you go back and read that original post, you can see how tentative I am about the whole concept of an online blog. Two friends, Michael J. Totten and Scott William Carter, had a meeting with me and Dean and talked to us about new ways of publishing.

In 2009, blogging—with a donate button—was new. This was before Patreon, before Kickstarter, before all kinds of innovations. And now, twelve years later, blogging the way that I do it has become…well, not passé, exactly, but not necessarily the preferred modern way to do things.

Old hat. Old fashioned.

Weird how time flies.

And it flies fast. I was going to commemorate the tenth anniversary of the blog, but Allyson Longueira, who runs our company WMG Publishing, got diagnosed with a brain tumor and was in surgery around that point. We weren’t sure if she was going to survive, and we had to keep the business alive at the same time.

Then, last year, on April 2—Well, you were all around in 2020. You know that’s when the entire world was shutting down. We were worried about survival once again, and certainly not in the way that we expected.

So here we are in 2021. Most of us are excited about getting a vaccine. We’re using words like “opening up” and “returning to some semblance of normal,” because the past year has been anything but.

Reflecting on that time and those changes is almost impossible. Trying to imagine this world from the perspective of 2009 is well, I’m either afraid I would have believed me and panicked or (more likely) I would have reacted like the character in Julie Nolke’s YouTube series “Explaining The Pandemic To My Past Self.”

Really, when you think about all that happened since January of 2020, well, yeah. Really hard to believe.

But the pandemic was easier to live through because of innovations we didn’t really have in 2009. The Kindle was just premiering then. We didn’t have Zoom. We didn’t have much social media (maybe that’s a good thing?) and we certainly weren’t as connected online as we are now.

. . . .

Just today (as I write this), I got an email from a friend who is very invested in traditional publishing. He’s worried about how something he published will play “in the field.”

I stared at the email. What field? I wanted to ask. Because you can play in the remaining sandboxes of traditional publishing, but that “field” has gotten narrower and narrower.

Since it’s no longer a monolith, and it’s possible—no, better—to publish without it, the very idea of worrying what the curators think startled me.

Yet, when I reread the original post that started this entire publishing blog, I see that attitude underlying every sentence.

I was writing a blog that would become a book, and doing so with the online support of the readers. I honestly didn’t think anyone would read the post, let alone send in a few dollars to back what I was doing.

Link to the rest at Kristine Kathryn Rusch

Here’s a link to Kris Rusch’s books. If you like the thoughts Kris shares, you can show your appreciation by checking out her books.

PG’s brain doesn’t do anniversaries very well. Ditto for birthdays. BC (before computers) whenever he got a new paper calendar/schedule book at the beginning of a new year, he copied all of his annual reminders from his prior calendar into the new one.

Now, of course, he has recurring annual reminders on his digital calendar (and still fumbles an annual event once in awhile).

The them of Kris’ post got PG looking back and he discovered that he started TPV over ten years ago.

His first post referenced a web post that is still up – here’s the link

His only observation is the more things change . . . .

The Emotional Cost of the Book Deal

From Publishers Weekly:

For years, at writers conferences, I kept hearing the same well-meaning pieces of advice: keep writing, keep submitting, your book(s) will eventually find a home.

Though it’s meant to encourage writers to push through rejection, the advice doubles as a toxic literary theory of bootstrapping (bookstrapping?), which suggests that hard work and persistence will yield the reward of a book deal. That isn’t necessarily true. Through my 11 years of submitting multiple books, I wish one person had taken me aside and said, “Look, it’s a brutal business that oftentimes has nothing to do with talent. If it doesn’t work out for you, know you are not alone.” It might have saved me from years of self-blame for what I deemed my own shortcomings as a writer.

“The right agent is out there for you” was another common refrain. What isn’t as commonly known is how many agents some authors go through before they find one who is the right fit. Over 11 years, I signed with two agents from two top agencies. The first worked her tail off to sell one of my books but didn’t succeed. We parted ways, amicably, when she wasn’t interested in representing my third book. The second agent represented two of my friends. We hit it off. A few months after signing me, he disappeared. I fired him two years later, though he didn’t know it for a while because he rarely ever opened my emails.

I had been querying agents for more than three years for one of my seven books—my novel, The Parted Earth—when I received yet another racist rejection from a Big Agent at a Big Agency. “This book isn’t as strong as other books coming out of India,” I was told—as if “India” is some kind of genre and there is a quota for books set there. I had also received a string of rejections from agents explaining that they couldn’t “connect with the voice”—a painful reminder that so much about getting published depends on an agent’s familiarity with the protagonist’s experiences, not necessarily the quality of the writing or the significance of the story.

These rejections were the last straw. Aside from replying to the occasional random request from an agent to see my work—a few months after publishing an essay in the Atlantic detailing a decade’s worth of rejections—I quit looking for an agent. But then, the following summer, my nearly nonexistent publishing journey had an unexpected twist. A book contract appeared in my mailbox, in response to a proposal (unagented) that I submitted a year earlier to the University of Georgia Press for an essay collection. Southbound: Essays on Identity, Inheritance, and Social Change would eventually make its way out into the world. My confidence returned full force, which led me to submit The Parted Earth (unagented) during Hub City Press’s open-reading period. Seven months later, I had my second book contract. Both books will be out this spring.

But let me be transparent. My advances from both books total less than what some writers earn from writing a single article. Subtract my out-of-pocket expenses for authenticity editing, line editing, page proofing, and hiring an independent publicist, and I’m considerably in the hole (though the sale of the audiobook for The Parted Earth has helped me dig part of the way out). My ability to go into this kind of debt is a privilege—one that most writers can’t afford. I only hope that both books sell well enough that my nonprofit presses can continue to publish minority authors like me, because if I’d had to rely on the Big Five houses, these books would never have seen the light of day.

Link to the rest at Publishers Weekly

A Cautionary Tale (Hollywood Part 1)

From Kristine Kathryn Rusc h:

For the sake of this particular little series, assume this: When I say “Hollywood,” I mean the movie/TV industry, and I am most likely talking about the biggest one still, the one based in the U.S.

. . . .

Let’s Start With Copyright—Again

Once upon a time in a land faraway, an insurance salesman finished writing a novel. He had graduated from a private college with a degree in English, tried to enlist in wartime and was unable to, because he was too nearsighted—although he did manage to spend his college years in the R.O.T.C. He was a military junkie who read technical manuals for fun.

The novel he had finished was an overly long, much too technical, somewhat dull “thriller” with an everyman hero. “What’s wrong with a hero who’s married, loves his wife and plays with his kids?” the author asked on the cusp of fame. “That’s what most people are.” (Put a pin in that. We’ll come back to it later.)

He couldn’t sell the novel to any of the big players in fiction, or even to any of the small players. At that point in his life, he was a failed novelist, and he did what most failed novelists do: He gave up.

But he gave up aggressively. (He was an aggressive asshole, who only got worse later in life.) Instead of putting his overly long, much too technical, somewhat dull “thriller” into a box under his bed, he mailed it to a tiny nonfiction press. The editor there saw something in it, convinced her boss to buy the novel, if the author cut 100 pages out of it.

The author did. But he still didn’t believe in the book. Or maybe, he was just too damn dumb to know better. I think he was, as most authors are, that horrid mix of ego and insecurity and the insecurity won here. (Ego would win later on.) He sold all rights to the book to the technical press for a pittance.

Then he went back to writing, hoping he would have better luck.

Well, he did have better luck. The press he sold the book to was a government-owned nonprofit, and they routinely sent their books to the White House. The president, a conservative back in the days when conservative politicians actually read, found the book and, when a reporter asked him what he was reading, held the book up and said that the book was his “kind of yarn.”

That was all it took. The book sold millions of copies. It sold to the movies immediately thereafter and actually got made into a good movie with big stars.

But we’re getting ahead of ourselves. Our damn dumb protagonist (we can’t call this author a hero. Trust me) wrote and sold more books related to the first book. The same character, actions that take place both before and after the first book—a sequel in most meanings of the word, according to the non-profit publisher. The non-profit publisher, who had already profited on their investment when they sold paperback rights to a Big New York publisher, contacted said Big New York Publisher about this sequel thing. Because, you see, the damn dumb writer had sold his next few books to that Big New York Publisher, not realizing, apparently that he had written sequels. (Sigh.)

Suddenly, everyone was in a suit with everyone else about who owned the material and who had the right to license the books and produce them and who had the right to license any part of these works to Hollywood.

. . . .

This is the turning point moment. That moment in all good stories where the protagonist (dumb or not) comes to an all-important fork in the road. You’d think this author would have learned that he needed to understand copyright and deal making and all of that stuff. Instead, he blames his error on the fact that he had no agent or lawyer to guide him.

The problem with agents is that they are often as clueless as our damn dumb protagonist. The problem with some lawyers is that they make more money in a case that drags out in court than one that can be settled quickly.

Back then, before the first movie came out, before it became clear just how much money this particular project with the Presidential Gold Seal of Approval could make over decades, there was an opportunity to settle everything.

The technical press had been cooperating. After all, they owned all rights. They wanted “a little bit of compensation.” Compensation they were entitled to, by the way. They could have been draconian about all of this. If they had been a Big New York Publisher, they would have been draconian and the author would have been screwed.

But the non-profit publisher and the writer had a deal to settle this amicably. Most likely, the non-profit would get a percentage, and our damn dumb protagonist would retain the opportunity to write and sell the sequels to the Presidential Gold Seal of Approval book. Some money—maybe a lot of money—would have gone to the non-profit press, but, honestly, in this kind of publishing and licensing movie and TV rights, there’s more than enough money to go around.

The author’s lawyer balked. The deal went into arbitration and (spoiler alert) got settled weirdly and without any clarity. The author, a well known jerk, did not make any friends (even pictures of him with the movie stars show him smiling and the stars as far from him as possible) and he got more and more egotistical over time.

The author incorporated, and did some business things to mitigate his tax burden, things that involved his then-wife. Yep, then-wife. Whoops. Because there was a divorce, and more problems and another wife, and five children, and movies, TV, more books, and lots and lots of business weirdness.

Then our damn dumb author dies. And the second wife wants everything, so she sues. Because those deals, made in the murky beginning before the first movie came out, left a lot of questions unanswered. She wanted answers—and she wanted those answers to come with money. As in, all of the money. (Or 80% of it, with the remaining 20% going to the kids.)

Here’s my favorite part. Her suit and the vehemence with which everything gets argued encourages the judge to put all of the money the properties earn into escrow, until the dispute is settled.

In other words, no one gets any money at all.

. . . .

Eagle eyes now know who I’m discussing. This is the case of Tom Clancy. I’ve oversimplified much of it, because this case also involves the 35-year rule (look it up), the statute of limitations, arcane business law, arbitration, and oh, so much more.

But it all stems from complete and utter ignorance. In the beginning, the ignorance was the ignorance of a typical writer. Writers don’t need to know business (they think) or copyright (they think) or marketing or anything else. They’ll have people to take care of that.

Clancy had no people at first. Then he hired people known to have sticky fingers. Or, at least, people known to make deals that benefited themselves as much or more than the client.

. . . .

When there was a fork in the road, Clancy always took the road that led to disaster, not the road that would clarify. His ego, never small, got in the way once Ronald Reagan gave him the Presidential Gold Seal of Approval. Every thing in this legal mess can be brought directly on Clancy’s ignorance and his unwillingness to bend.

But let’s not ignore the Naval Institute Press, which initially bought the book. They too seemed to be ignorant of a few things.

. . . .

[W]henever Hollywood makes a contract, especially when the publishers and authors involved were ignorant of the ways of movie powerbrokers, Hollywood takes everything. They want movie rights—sure—but literary rights too, and usually merchandising rights (thanks, George Lucas [insert sarcasm emoji]) and anything else their sharks…um, lawyers…can think of.

. . . .

All of this—decades of legal wrangling, an estate tied up in litigation for eight years now—could have been avoided if Clancy had understood copyright in the first place.

. . . .

[A]s I’ve often said, what hurts writers the most is success, not failure. Failure is something you can move on from.

Success can destroy a writer, a career, and an entire family. (You think Clancy’s family is one big happy huggy group? Yep, me neither.) When you negotiate a contract, you should negotiate for success, not for failure. (Although you should keep an eye on that failure side of thing.)

There’s so much money in successful publishing that leeches moved into this business a hundred years ago. Leeches can siphon funds away from bestselling writers and the writers don’t even notice. Clancy made millions on his books. I’ll wager, without looking at any numbers, that at least one of his agents (a Jabba The Hut character whom I’d met and run from) made more.

know that Clancy’s New York publishers made a boatload more money than Clancy ever did. That’s due to traditional publishing contracts. The traditional publisher makes 80-90% on the book; the writer makes 10-20%.

Link to the rest at Kristine Kathryn Rusch and thanks to Nicole for the tip.

Here’s a link to Kris Rusch’s books. If you like the thoughts Kris shares, you can show your appreciation by checking out her books.

PG says that you definitely want to click through on the link to Kris’ post to read the whole thing. PG has a tendency to go on rants, but he is a small-timer compared with Kris.

PG will make a few comments.

Lawyers

Some lawyers truly are jerks and idiots. (This is one area where PG can claim more expertise than Kris.)

Yes, you do have to get through law school to be an attorney. Yes, you do have to pass the bar exam in some state to be an attorney.

These accomplishments don’t mean that you aren’t an idiot.

Anyone who has graduated from college knows some idiots who managed to accomplish the same thing. Law school is a bit different than college, but idiots can graduate. If you can get through law school, you can pass the bar. The bar exam is like a law school exam.

Just like graduating from a fancy college or university doesn’t guarantee that you’re not an idiot, graduating from a fancy law school doesn’t guarantee that you’re not an idiot. (Indeed, PG has known more than a few graduates from fancy educational institutions who wander into idiocy precisely because they think they’re smarter than anybody else.)

However.

If a lawyer, even a very good lawyer, has a client who is an idiot, the result is not likely to be good.

Good lawyers try to help clients avoid making dumb mistakes, but ultimately, the client is the boss.

If the lawyer strongly recommends red and the client says blue, it’s going to be blue. The lawyer might be able to negotiate a few contract clauses that are blue with a tinge of red, but the lawyer is obligated to go blue if that’s what the client tells the lawyer to do.

The lawyer can withdraw from representing an idiot (or crazy or evil) client and PG has done that on occasion in the past.

(Side Note you can skip if it’s not interesting – If a client is charged with a crime, it may be very difficult for a lawyer to withdraw from representing a crazy or evil client (particularly if a judge has assigned the lawyer to represent that client). Under the US Constitution, crazy and/or evil criminals are entitled to competent legal representation at trial and their lawyers have an ethical obligation to avoid communicating the jury by words, acts, omissions, disgusted looks, etc., that the client is guilty as hell. In a former life, PG found himself in that position a couple of times and you just (figuratively) hold your nose, push through, try to poke holes in the prosecution’s case, work to make shady witnesses testifying against your client look as shady as they really are and hope the client’s breath doesn’t smell too bad when he/she whispers to you in court.)

Since PG doesn’t know anyone who represented Tom Clancy, he’s not in a position to say whether they were good lawyers representing an egocentric idiot or they were idiot lawyers representing an idiot author.

Authors

Whether you like it or not, if you are an author who cares about getting paid for your work, you’re also a businessperson. If you’re a brilliant, superbly-talented author who cares about getting paid for your work, you don’t get a pass. You’re still a businessperson.

If you have the money to deal with smart, talented and ethical professionals, you can get help with the business side of writing. However, despite having those people helping you, you’re still in charge of your writing business.

Authors who “just want to write” are prime targets for crooks and shysters. They may luck out and hire only honest, honorable and competent people who stay that way for the author’s entire career and thereafter (if the author cares about their heirs continuing to reap the fruits of the author’s labors), but most successful self-employed people that PG knows, including authors and non-authors, who have managers/employees/helpers/etc. pay ongoing attention to how their businesses are being run.

Self-Employed Freelance Taxes: Everything You Need to Know

From Making a Living Writing:

Running a business — and that’s exactly what you’re doing as a freelancer — isn’t all sunshine and rainbows.

There are lots of things freelancers have to do behind the scenes to keep their business running, and not all of them are fun. Some of these tasks flat out suck.

One of the biggest headaches encountered by any self-employed individual is how to do taxes as a freelancer. Paying your self-employed taxes can be a minefield if you don’t have the right advice or help, but luckily there are some ways you can get through this minefield unscathed.

. . . .

What is Self-Employment Tax?

Self-employment taxes cover Social Security and Medicare taxes for people who work for themselves. These taxes are similar to the taxes withheld from the pay of most regular employees.

What is the Self-Employment Tax Rate?

The current self-employment tax rate is 15.3%. The total is comprised of two parts — 12.4% for Social Security and 2.9% for Medicare.

. . . .

5. Avoid These Common Pitfalls

In addition to the steps you can take outlined [in the OP], there are several common mistakes you should try to avoid as a freelance writer.

  • Don’t assume that your earnings are too little to incur taxes. If you earn just $400 or above as a freelance writer, you have to pay self-employed taxes.
  • Don’t try to avoid declaring all of your freelancing earnings. Getting into a bad situation with back taxes or even an IRS audit could put a huge damper on your freelance writing career at any point in your career. Even if you didn’t earn enough with a particular client for them to issue you a 1099, you still have to claim that income when filing your freelancer taxes.
  • Don’t wait until the last minute to prepare your taxes. I get it, nobody actually wants to sit down and get their taxes prepared. I can think of a million things I’d rather do before dealing with my taxes, but the reality is the longer you procrastinate, the bigger the risk is of something going wrong. Don’t wait until April 14th to get your act together. Start ASAP and get it over with.
  • Don’t spend your freelance income loosely. If you’re serious about your freelance writing career, treat your freelancing income as you would any other income. Even if it’s just a few hundred dollars at first, if you want to become a full-time freelance writer, re-invest that money into your business. We all start somewhere. 

Link to the rest at Making a Living Writing

Foundry Lawsuit

From Locus:

Literary agency Foundry Literary + Media dissolved in September 2020, and some authors had trouble getting paid, with reports of checks bouncing as early as last No­vember The Authors Guild got involved, and some authors were subsequently paid by wire transfer, but others were not. The agency’s found­ers, Yfat Reiss Gendell and Peter McGuigan, split up to form their own separate agencies last year, YRG Partners and Ultra Literary.

Gendell initially blamed the problems with payments on the transition. The real cause of the situation remained unclear until January 18, 2021, when founder McGuigan filed suit against Gendell in New York Supreme Court, alleging breach of contract, fraud, and negligent misrepre­sentation. McGuigan says that Gendell criminally embezzled over $800,000 from Foundry accounts, made $45,000 in illegal charges to company credit cards, and even cut off McGuigan’s health insur­ance. McGuigan froze the company’s accounts when he began to suspect financial malfeasance, and says that’s the reason some client checks bounced. He also says he “dipped into his per­sonal bank accounts to pay some of the authors he represents, but several remain unpaid because of Reiss Gendell’s obstinance, and complete disregard for the authors that she represents.”

McGuigan seeks repayment, over a million dollars in punitive damages, and that “an injunc­tion or temporary receiver be placed over the operating and client funds account and that any and all money owed to any respective authors and clients of Foundry be immediately paid under the direction and oversight of the court or a temporary receiver.”

Link to the rest at Locus

PG notes that accusations and claims of wrongful behavior are being exchanged between the agency’s two principals.

PG suggests that one of the takeaways for traditionally-published authors is to always, always, always insist on split checks in your publishing agreements.

Split checks means that every royalty payment the publisher makes on an author’s books is divided between the author and the agent (typically 15% to the agent and 85% to the author) and the publisher sends the author’s check directly to her/him and the agent’s check directly to the agency.

That way, the agency never handles money that belongs to the author.

In PG’s experience and understandings from various conversations with traditionally-published authors and other sources, agencies provide a variety of reasons why it’s a better idea for the publisher to pay the author’s share of the money directly to the agency.

Without going into such reasons, PG will say that they are not good reasons. Agents may claim that it’s important that they receive the entire check so they can properly review the royalty statement from the publisher.

PG notes that, when there is a split checks agreement, the publishing agreements the agent procures provide that the author receives 85% of the royalties and the agent receives 15% of the royalties and that each royalty check is accompanied by a copy of the royalty statement. That way, the author and the agent receive copies of the royalty statement.

PG is reliably informed that all major publishers have at least one copy machine on their premises and, generally speaking, more than one of the publisher’s employees knows how to operate the copy machine. Hence, providing two copies of the royalty statement, one for the author and one for the agent, is not generally regarded as an onerous task even by the whiniest of publishers.

One additional point involves the typical relationship between an author and a particular agent in a literary agency. Despite all sorts of agency PR, an author is typically attracted to an agency by a particular agent who is working there. Jane Agent is the reason why the author is working with the agency, not whatever claims the agency makes about itself.

If the CEO of the agency is sexually harassing the interns or spending all day in conversations with various drug dealers and Jane Agent decides to move to a better work environment, Jane’s authors should be able to follow her to a new agency and instruct their publishers to designate the new agency as the agency of record for the author, thus transferring royalty reports, payments, etc., to the new agency.

Most traditionally-published authors rely on their agents to provide them with high-quality and unbiased business advice and counsel.

Just like attorneys and accountants and doctors can be fired and replaced at will, literary agents and agencies should also be subject to firing. The author should be free to stop paying the fired parties any money not be required to entrust the former agency with any money or be tied down by continuing contractual entanglements in the future.

All the Things I Don’t Know

From Writer Unboxed:

As I was brainstorming ideas for today’s post, I thought about lessons I’ve learned, wisdom I might share. After all, my fourth novel was recently published, and I’ve got another three under contract. By most measures, I’m doing all right at this writing and publishing thing.

At the same time, I thought, how much can what I’ve learned really help writers who are not quite as far along in their careers? After all, one of the things I’ve learned is that everyone’s process is different. Knowing how I got where I am is no recipe for you getting where you want to be.

So today, instead of telling you what I know, I thought I’d delve into a much bigger, broader topic: what I don’t know.

. . . .

I don’t know if social media sells books. Sure, I can tell you that I’ve built a following on Instagram and Twitter and Facebook. I can tell you that people comment with “This sounds great!” and “I can’t wait for this book to come out” and “AMAZING!” Do they actually buy the book? Some of them, probably. But do I comment on other people’s posts with “This sounds great” and never get around to buying the book myself? Absolutely.

Yes, I have a general feeling that I’m selling more books than I otherwise would because I engage on social media with readers, other writers, and the book community — but there are no hard numbers to back this up. I cannot at all quantify what 15 minutes on Instagram adds up to, sales-wise. I can only say that’s 15 minutes I can’t spend on something else. So I engage on social media because I like it and because it’s fun. Because I can’t prove it does a lick of good otherwise.

I don’t know how to tell if my writing’s any good while I’m writing it. My most recent book was without question the hardest one to write, squeaking out just barely in time for its deadline, a flat-out mess of a process during which I was still researching while writing (the worst) and staying up after midnight every night for months to push, push, push forward. When I finished I was relieved. What I wasn’t: sure that the result I’d been pushing for was any good at all. This story has a happy ending — my editor read it and immediately said it was my best work yet, and readers seem to agree — but I can’t forget that feeling of looking at the completed draft and just having no idea whatsoever if it was my best work or my worst. Thank goodness I have a team of people I trust, but hoo boy. Should it feel this uncertain four books in? I don’t know. Does it? Oh yes.

Link to the rest at Writer Unboxed

Why do books have prices printed on them?

From Marketplace:

Charles Robinson, a bookshop owner from Atlanta, asked Marketplace this question: 

Why are books actually marked with a price on them? Music isn’t. Movies aren’t. Most retail items that I could think of that you would find at resellers aren’t in fact.

. . . .

You may not be able to judge a book by its cover, but you will know how much it costs.

Pick up any book on your shelf that was published in modern times and you’ll see a suggested retail price, often printed on the back, near or inside the bar code. 

Like Robinson observed, it’s a feature that’s not commonly seen on other retail products. Potato chips and books are extremely odd in this regard. Other commodities might be labeled with a tag or a sticker, but the cost is not usually printed on the product itself, giving stores more power to set their own pricing. 

It turns out the origins of price listing are rather murky — publishers didn’t collectively decide to assign print prices on books for one set of reasons. The practice has persisted over the decades in different forms, for different types of books. 

. . . .

A brief history of price listing on books

Dust jackets have been especially conducive to the act of price listing. One of the earliest-known jackets, from 1830, covers a British book called “Friendship’s Offering” and has the words “Price Twelve Shillings” printed on there.

. . . .

Jonathan Senchyne, an associate professor of book history and print culture at the University of Wisconsin-Madison, said he thinks a price might have been listed because this type of book would have been put on display at a holiday fair.

For more than a century, American publishers have often listed the price of a book on the inside flap of a hardcover book’s dust jacket (sometimes on the spine).

You can see prices on the dust jackets of Mark Twain’s “Extracts from Adam’s Diary” from 1906, Edith Wharton’s “The Age of Innocence” from 1920, Ernest Hemingway’s “For Whom the Bell Tolls” from 1940 and Harper Lee’s “To Kill a Mockingbird” from 1960.

. . . .

Tom Congalton, founder of Between the Covers Rare Books, said that around 1830, publishers started to make books in uniform cloth bindings, which helped to standardize the prices.

“Before that, it was more customary to issue books in unbound sheets or in cheap cardboard covers (meant to be discarded) and the buyer would then have the books bound to their taste, usually in some sort of leather, and at what were probably widely varying prices depending on the quality of the leather, decorations, titling, etc.,” Congalton said over email.

That explains the conditions that enabled publishers to print prices. But publishers’ motivations for including them in the first place are less clear, with scholars providing different theories.

Beth Kilmarx, the director of Texas A&M’s Cushing Memorial Library and Archives, said this practice began to gain momentum during the Industrial Revolution, when it became easier to mass produce books and they became more affordable.

Publishers produced different editions of books at varying prices. By having the price listed on the book, this signaled to the customer the quality of the type of book they would be getting, which helped make the purchasing process easier for some people, according to Kilmarx.

But Michael Winship, a bibliographer and professor emeritus at the University of Texas at Austin, argues that dust jackets with prices were listed for salespeople, not customers.

“Certainly in the 19th century,” he said. “In the second half of the 19th century, American books typically had the price printed — not on the corner of the flap as they do now — but on the spine. You will see surviving dust jackets that have been mutilated. The bottom of the spine has been removed.”

As the standard practice for price listing changed to placing it on the corner flap of a book, some would then “clip” that section.

“If you’re going to give a present, you really don’t want someone to know what you paid for it, and that’s why they put it up in the flap where they could cut it off,” Kilmarx said. (The irony being that now, intact dust jackets are an essential component of a rare book’s value.)

. . . .

Some scholars also have a theory that they think encouraged the uniform printing of prices: the existence of book cartels.

Jonathan Senchyne and Michael Winship say price fixing could have helped influence this practice’s popularity.

“So publishers and booksellers kind of form an agreement around 1900 — both in England and in the United States — to not discount books,” Senchyne said. “And the big and powerful publishers essentially all agree to not stock booksellers who discount prices.”

In the U.K. and Ireland, it was known as the Net Book Agreement, which operated up until 1990, according to Senchyne.

. . . .

Price listing on the front cover of books has also been a mainstay of mass paperback novels, which Kilmarx calls “the common person’s book, so to speak.”

In the 1860s, the American publisher Irwin P. Beadle & Company began printing mass paperback novels and labeled them as “Beadle’s Dime Novels” on their covers, which sold for, obviously, 10 cents. In effect, price and branding became intertwined.

. . . .

Alex Grand, founder of the online fanzine Comic Book Historians, said this choice also stems from the newsstand distribution days of the late 1930s.

“The covers having the prices on the front made it a lot easier for customers to know how much something was before touching it. The newsstand dealers also would rather have it on the cover so that people weren’t thumbing through their product to look for the price,” Grand said. “It’s a great symbol of comic art being a commercial art — as something that combines a sequential visual beauty with a hard money price.”

. . . .

“A book barcode gets scanned at many points in its journey from printer to publisher warehouse to distributor warehouse to bookstore. The price gets scanned so that all trading partners in the sale of a book can easily record the value of the book. That 5-digit barcode enables a ton of efficiency in this process,” Dawson said. “Before standardized pricing barcodes, people would have to manually key in these prices into whatever system they were using for inventory, or sales, or shipping and receiving.” 

Brian O’ Leary, executive director of the Book Industry Study Group, explained that having a list price is important because the discount that retailers receive is based on that price, and because retailers can return unsold books to publishers for credit at the net price.

“Books have many different prices, so sales and credits for returns require both parties to keep track of which book is sold or returned at a given price,” O’Leary said.

But while many publishers follow that rule, you can technically opt out of a pricing barcode. Some books have the ISBN, and an add-on with the digits 90000, which the barcode services company Bowker states is a “null code which indicates that there is no pricing information encoded in the barcode.” 

“Some publishers don’t want to commit to a stable book price,” Dawson said. “It’s kind of a ‘cheat code’ in a way — this way the scanners can still scan, but the publisher can retain some control over pricing.” 

You’ll see this with college textbooks, which Dawson said is due to publishers wanting to control their prices and raise them year to year if they wanted to.

“We know that textbook publishers in particular are notorious for overcharging on their textbooks,” Dawson said.

Barnes & Noble also sells movies and music, so why didn’t the practice of including a pricing barcode jump to those items? 

Dawson explained that those products had UPC barcodes, and the UPC scanning system already had their prices in a database. “The EAN barcode system did not work that way, and had to have the prices sort of ‘tacked on’ separately so the scanners could recognize them,” she said.

. . . .

Charles Robinson, who co-owns Eagle Eye Book Shop in Atlanta, said he finds the marked price to put his business at a disadvantage. 

His bookstore gets between a 46% to 48% discount on the suggested retail price of books that are purchased from publishers, and a 41% discount on books that are purchased from the shop’s distributor.

Some of his competitors (e.g. Amazon) can mark the price down from there, while he said his business would struggle to survive if it did. 

“As an independent business, I cannot afford to offer a discount on essentially the only products that I sell,” Robinson said. “If we tried to match Amazon’s prices — we call Amazon ‘Voldemort’ here — we would definitely not be able to sustain our brick and mortar business.” (In some bookselling circles, you’ll find that the mere utterance of Amazon’s name is blasphemous.) 

But Kate Jacobs — co-owner of Little City Books in Hoboken, New Jersey — said her store prefers having a printed price on their books.

“We almost never discount anything so we just ring books up as priced,” Jacobs said. “It’s also very helpful when people question the price, or show us the Amazon price on their phone. We can say, ‘This is the price of the book.’”

Mary Williams, general manager at Skylight Books in Los Angeles, said she also likes having a printed price for those reasons. Whenever a customer feels like they’re being overcharged — especially as prices inch up over the years — they can simply note that it’s the price listed by the publisher.

“I don’t think it’s a good idea to take something as valuable as literature and treat it like anything else where you should be bargain shopping,” she said.

Link to the rest at Marketplace and thanks to DM for the tip.

PG suggests that, after reading the OP, a reasonable person might conclude that nobody really knows why publishers print prices on their books, including publishers.

It’s one of the many examples of a lack of rational business thinking throughout traditional publishing. PG suggests that doing something because it’s always been done is not the optimal way to operate any business enterprise.

He suspects that not thinking about one aspect of doing business might tend to breed more not thinking elsewhere in the enterprise.

PG’s jaundiced view of traditional publishing is that it’s an empire built upon thoughtless habits.

But he could be wrong. There could be an evil madperson at the root of it all.

We are removing distribution to 24Symbols

From a Draft2Digital email PG received earlier today:

Part of our job at Draft2Digital is to ensure that any distribution partnerships we offer are structured and maintained to a set of standards. We do this so that authors can continue to receive the same level of high quality that we’ve always offered, and can continue to trust that we are protecting their interests. Occasionally, this means vetting distribution channels to decide whether they should be included or excluded from our service.

As such, we have determined that distribution to 24Symbols is no longer in the best interest of our authors, and we will be removing distribution to this channel.

We have been closely monitoring 24Symbols for several months and have determined that the operational and accounting timelines of the platform do not currently meet the minimum requirements we have set for our distribution partners.

. . . .

NOTE: Draft2Digital will cover any outstanding royalties due for our authors who have made sales through the 24Symbols platform.

[Emphasis in the original email]

PG couldn’t find anything on the D2D website about this. Feel free to provide a link in the comments if you know of one.

PG did some work with the founders of D2D during their very early days of starting up the business. He was very impressed with their personal qualities and attitude about treating authors fairly.

For PG, this letter is evidence that they’re still stand-up guys.

For the record, PG hasn’t had any experience with 24Symbols or heard anything about them one way or the other. Feel free to post any comments, pro or con, concerning the organization.

One Writer’s Unusual Path to Six Figures

From Make a Living Writing:

After Columbia, Casey started an internship in Washington D.C., hoping that would turn into a full time job.

But two years later, she moved to Thailand, and started writing for content mills (a dead-end path to make money writing).

“I supplemented my writing income with other gigs,” says Casey. “Writing a documentary script, editing novels for way too little pay, tutoring schoolchildren and even dabbling in voice acting.”

And it wasn’t really working…

  • She pulled lots of all-nighters trying to make money writing.
  • She was constantly worried about money, rent, food, finding more work
  • The scarcity mentality drove her to accept whatever assignments she could find, even if it didn’t pay well
  • Even after writing for some big-name publications, moving back to the U.S. strained her finances.

“I was as broke as I’d ever been,” says Casey. “I signed up for food stamps to get by, but I was ashamed to need assistance.

To be clear, I fully support welfare programs and believe they should be there for people who need them. I vowed that my food stamp application would be a one-time situation.

When the initial six-month period ended, I was determined to not need to renew my claim, and I made good on that promise.”

The missing piece to make money writing

Ever wonder what you’re missing to make money writing?

For a lot of freelancers, English majors, and former journalists, it’s not writings skills. It’s something else. Things like…

  • Business sense to make connections, hire people or mentors to help you, manage your money, and land clients.
  • Marketing savvy to leverage your connections, reach editors and marketing directors, and showcase your best work.
  • Confidence to raise your rates, pitch your dream clients, and land high-paying contracts.
  • Consistency in marketing, self-care, booking work with only good clients, meeting deadlines, tracking progress, and pursuing goals.

When Casey finally realized this, something clicked. She set a goal to earn $100,000 in a year. She forced herself to step out of her comfort zone. And she learned a lot of hard lessons along the way that can help you make money writing.

Casey’s advice to make money writing and be a six-figure freelancer:

1. Always be leveling up

The last thing you want is to plateau before you’ve gotten started, so once you get the hang of one type of assignment, look for your next (more lucrative) challenge.

I spent a long time in assignment hell, because I was too unsure of myself to go after better-paying, higher-profile work on a regular basis.

Tip: Upward momentum is crucial to feeling fulfilled and making good money as a freelancer.

2. Take stock of your successes

Day to day, you’re so busy pitching and working on deadlines that you don’t always see how your portfolio and skills are growing.

That causes you to accept assignments at the same skill and income level, which causes your career and earnings to stagnate.

Once I took a hard look at what I had achieved in my career, I realized I was seriously under-earning by working with low-paying clients who were never going to pay me what my skills were worth.

Tip: When you do a quarterly or annual review, you’ll be surprised by how much work you’ve accomplished and how much your writing has improved. That will motivate you to raise your rates and weed out the low-payers.

3. Think before you accept a rate

One of the biggest traps I fell into during my early freelance years was taking on low-paying work because it sounded interesting or I wanted a particular clip.

The problem: I wasn’t earning enough from those assignments to cover my expenses, so I’d have to take on whatever other work I could get. Oftentimes, those would be assignments:

  • I didn’t really want
  • I couldn’t afford to turn down, or
  • Both, which meant I was trying to cobble together an income from a lot of bad jobs.

Don’t do this, OK. Not only does that approach make it tough to pay the bills, it’s also exhausting and demoralizing. I cried *a lot* in those days because I knew I needed to make a change, but I felt too burned out to market myself or pitch better outlets.

The moral of the story? Insist on a fair, livable rate, even if you’re new to freelancing. That’s what sets you on the path to six figures and gives you the confidence and clarity of mind to keep improving.

Link to the rest at Make a Living Writing

PG notes that the OP is about writing articles, not books, but some of the underlying principles are the same for each form.

Bob Dylan’s Catalog Sale Highlights a Tax Advantage for Songwriters

From The Wall Street Journal:

The answer, my friend, is blowin’ in the tax code.

The sale of Bob Dylan’s songwriting catalog to Universal Music Publishing Group, announced this week, likely means he is trading an ongoing income stream for a lump sum now. The price hasn’t been revealed but is said to be between $300 million and $400 million.

Mr. Dylan’s sale is the latest and largest of a spate of similar deals this year that come with significant tax benefits both for the songwriters selling the rights and for the companies buying them, and those incentives are encouraging transactions.

“Many of these deals are not tax-driven, but some have a significant tax flavor,” says Alan Epstein, who chairs the entertainment and media group at law firm Venable LLP’s Los Angeles office.

There are, for sure, important nontax reasons for artists to cash in when they may have been reluctant before. Concert revenue has dropped sharply during the pandemic and prices for music rights are rising, now at 10 to 20 times the annual royalties.

. . . .

For musicians, a key advantage is that they can sell self-created works and owe capital-gains tax rates of 20% on the sale. That’s instead of owing ordinary tax rates of up to 37% each year on the royalty income they get from streaming, licensing and other uses of their works.

The lower capital-gains rate isn’t available to painters, filmmakers or videogame developers, who pay ordinary income-tax rates on sales as well as royalties.

The advantage exists because in 2006, senators and congressmen heeded the call of the country-music industry and created a special provision for songwriters.

. . . .

In addition, the 3.8% tax that applies to most capital gains and other passive income of higher earners likely doesn’t apply here because the songwriters are active participants in the business, according to Mr. Epstein.

. . . .

“There was a lot of fear in the bowels of Hollywood over how the Biden plan would affect the taxation of rights owners,” says Mr. Epstein.

Link to the rest at The Wall Street Journal (PG apologizes for the paywall, but hasn’t figured out a way around it.)

Writing the “Big” Book

From Dave Farland:

When you look at novels carefully, you will notice that the bestselling books of all time are usually big “doorstoppers.” In each genre, we see this pattern.

When the novel Dune was published, it was rejected by every publisher in the business until a company that sold engine books illustrating engine parts (so that you could easily order parts for repairs) decided to publish the novel. It became the bestselling science fiction novel of all time.

A Tale of Two Cities was rejected by so many publishers, the author finally published it himself with the help of an investor—and it became the bestselling mainstream book in English for the next 150 years.

With Harry Potter, the twelve largest publishers in the world rejected it because it was “too big” for Middle Grade readers. It has since gone on to sell 500 million copies and become the bestselling Middle Grade novel of all time.

Yet as authors, we are told over and over again to write skinnier novels. My editor at Tor used to try to cut every novel down to under 130,000 words. I like to write them a bit closer to 200,000.

I’ve heard several reasons why we should write skinny novels. 

  1. Publishers complain that paper costs are usually steep enough so that if you have too many pages, it’s hard to get customers to pay the higher price required for a big book. I recall one publisher complaining of a bestselling novel by Robert Jordan—“We’re selling millions of them, but we are wondering if we’re losing money on every book we sell, with today’s paper prices being so high.”
  2. One editor pointed out that with fat books, there are only a couple of binderies in the US that can handle a book that holds over 400 pages, so they are tougher to make. Indeed, with mass-market paperbacks, we didn’t have glue that would bind 600-page books together until the mid-1980s.
  3. Booksellers like Barnes & Noble often complained to publishers that fat books were unprofitable because they took up so much space on the racks. In fact, the US’s largest bookseller warned publishers that they would refuse to take fat books if the publishers kept printing them.

Yet people keep reading fat books.

. . . .

When Tolkien wrote Lord of the Rings, he intentionally wrote a “long book.” I believe that he understood the effect that he was trying to achieve. In the 1950s, he taught a class at Oxford where he discussed the importance of telling stories from multiple narrators so that an author could create a “dreamlike state” as quickly as possible.

So when he wrote LOTR, he imagined it as one huge novel. He typed it up and sent it to his publisher in an orange crate because, back then, orange crates were made of wood and were sturdy enough to hold his 2000-page manuscript.

The publisher looked at it and declared it an “act of genius,” but worried that they’d lose money on it.

So they broke it into three pieces and sold it as a “trilogy”. Suddenly, authors could write longer narratives so long as we kept them in a series.

Link to the rest at Dave Farland

Disssecting a Scam: The Literary Scout Impersonator

From Writer Beware:

I’ve written several posts about a fairly new phenomenon in the world of writing scams: scammers that falsely use the names of reputable publishing professionals, including literary agents and publishers, to lure writers into paying large amounts of money for worthless, substandard, and/or never-delivered services.

This time, I’m breaking down a very similar scam that, capitalizing on the pandemic-fueled popularity of Netflix and other streaming services (as well as the eternal writerly dream of having one’s book translated into film), is appropriating the name of Clare Richardson, Senior Scout for film and TV at the New York office of Maria B. Campbell Associates, to hoodwink writers in an unusually complicated–and expensive–scheme.

. . . .

Warning signs abound. First, it’s Maria B. Campbell Associates, not Maria Campbell Associates (a small error, but it’s unlikely a real literary scout would get the name of their own agency wrong). Second, the scammer uses a gmail address (mariacampbellassociates@gmail.com), which not only is implausible for an agency with its own web domain, but doesn’t match the email address on the agency website (info@mbcbook.com). Third, not only are such out-of-the-blue approaches rare, a real literary scout won’t offer to act as your social media broker, or to hook you up with book video providers. That’s not what scouts do.

However, an eager writer–especially an inexperienced one, their head spinning with visions of Netflix fame and fortune–could be pardoned for missing these hints of bogosity. The scammer is counting on it.

. . . .

Like a reputable literary agent, a reputable literary scout won’t ask for upfront money, or make buying some sort of service a condition of working with them. Also, “Clare’s” description of the representation process is 100% not how it works–a real literary scout sends out writers’ books or manuscripts, not video trailers and screenplays written by random, un-named “professional content writers”. And anytime someone who offers to represent you tells you that you don’t need a contract, run like hell. 

. . . .

At this point, Mia takes over–by phone this time, since phone calls are a better persuader than emails. No bookseller, she claims, will place an order unless the author has insurance and is “registered” with Ingram. If you want to sell books, you really don’t have a choice. It’ll cost you nearly $6,000, but don’t faint: Tamara’s amazing book order will not only cover the expense, but make sure there’s a profit! (The scammer is hoping the writer isn’t aware of how bookstores actually buy and sell books.) Of course, Mia will handle all the arrangements, so you don’t need to worry about where to send your money. Just wire it to Chapters Media.

Link to the rest at Writer Beware

Don’t Hold Out for Publishing to Make You Feel Seen. Here’s Another Goal Instead.

From Susan DeFreitas via Jane Friedman:

Every year, I return to teach creative writing at a summer program offered by the school for the arts where I attended high school (though this year, I had to do so virtually). And every year, at the end of an intense week of workshops with young writers ages 14–18, I do my best to engage in a bit of time travel.

Which is to say, I do my best to tell these talented young people what I wish someone had told me when I was their age.

Walking the tree-lined paths of my old school always brings me back to that time: My awe in discovering poets like Galway Kinnell, Lucille Clifton, and Mary Oliver, and writers like James Joyce, Raymond Carver, and Joyce Carol Oates. The strength of my yearning to write that well, to be that big—big enough that my work would be studied, in time, by kids like me, in schools like this.

And the first step toward that great success was, of course, publication. Like all my other peers, I dreamed of getting my first short story published, of attracting the attention of an agent, and publishing my first book—and at eighteen, I thought I’d accomplish all this before I was twenty.

Instead, it took me until I was thirty to publish my first short story, and until nearly forty to publish my first book. Which meant that I would go on to spend many years of my life fruitlessly pursuing the dream of publication, with what felt like very little to sustain my spirit.

. . . .

The last thing I want to do is to discourage these young writers in their ambitions, but the fact is, publishing is a tough industry, and the apprenticeship period for fiction can often feel interminable. I know from personal experience many of the most talented writers in any class will eventually just give up, because that yearning inside them has begun to sour and, in time, turns into something that feels a lot like grief.

So here’s what I try to tell these kids: Publication may feel like the thing you’re yearning for, but in reality, it’s something deeper.

What you’re yearning for is the sense of being seen.

Link to the rest at Jane Friedman.

Here’s a link to Susan Defrietas’ website

Regular visitors to TPV will have anticipated PG’s response:

  1. It is not 1970 or 1990 or 2000 any more. People don’t wear bell-bottoms except in nursing homes. Sha Na Na only performs at AARP conventions. Things change.
  2. If you want to be seen, write a good book, then self-publish your book on Amazon or via one of the many useful services that will help you publish there and everywhere else.
  3. If you work diligently to let people know about your book, you will be seen.
  4. You’ll even receive some reviews by people who see your book, read your book and love your book. You’ll receive some other types of reviews by people who don’t love your book so much, but that’s gonna happen regardless of how and where your book is published.
  5. If you want to be seen some more, write and publish another book, maybe a little better than your prior book.
  6. Just like learning to ride a bicycle, you’ll get better with practice. Will you get good enough to turn pro? The answer depends on talent, but, even more, it depends on how hard you work to get better.
    1. The best weightlifters work out almost every day. Upper body one day, lower body the next. As they get stronger, weightlifters move to heavier weights. If the weights are easy to lift, the weightlifter isn’t going to improve very quickly, if at all. If you visit a serious weightlifting location, you’ll hear lots of loud human/animal noises which often happen when weightlifters try to get better at their sport.
    2. The best ballet dancers practice almost every day. PG doesn’t know if they do more spins and grunt or not, but they work hard to get better at their art as well.

Being “seen” by a traditional publisher is a different thing entirely.

It’s a lot more work and most writers never get seen by anybody but a bored and unpaid/bored and underpaid intern who sees the first paragraph, pulls a reject letter from a stack of them, inserts the letter into your postage-paid return envelope, licks the envelope (without wondering where it’s been before you put it in with your manuscript), drops it into a basket with a lot of other rejection letters for Bob to pick up later in the day to take to the post office on his way home.

If you’re the one out of thousands of authors, you may be seen by someone who works for a publisher and gets paid for for doing so.

If that happens, learn how to wait. And wait. And wait. A couple of additional people who work for a publisher might see your ms., but it doesn’t exist for the world yet.

If you make it through the seers inside the publisher, you might see a publishing contract.

If you want an advance that is large enough to keep you from being evicted while you write another book, don’t quit your day job right now. As a matter of fact, don’t quit your day job ever because you’re probably going to need it regardless.

You’ll be even older if you ever see your book in your local bookstore for a couple of months before it disappears because not enough of your friends bought a copy.

OTOH

If you had kept writing and self-published your books during the time between mailing your ms. to the publisher and seeing it disappear from the bookstore, you might well have three or four books for sale on Amazon and receive a monthly payment from the Zon. The payment might be big or little or in-between, and might not cover the rent, but you’d be receiving money for your work.

That said, PG’s business advice to writers is do what you feel will work best for you.

I Am An Author But Not Who You Think I Am!

From Woman Writers, Women’s Books

A few years ago, someone commented on my Facebook post, “Sweta, you must be ready to retire now that your poetry book has become an Amazon bestseller”.

According to this person, my royalty payments, from my poetry collection, would keep me smoothly sailing for the rest of life. I laughed so hard at the irony of this person’s ignorance.

Media portrays both incredibly rich and realistically impoverished writers. People choose to believe what suits their needs. Truth is that we, the writers and poets, don’t have a wand that we wave to magically create money from a book. Words and writing take discipline, sacrifice, and many hours (often years) of rumination.

Completing a book and bringing it into this world takes persistence and years of hard work. Writing, sometimes, takes us into dark places and unknown emotional territories. What readers see is the final product with the book jacket; the journey to get to that point is hardly rosy. Most importantly, NOT everything we write gets published. Ask any writer, and they will point you in the direction of the dark corners in their homes stacked with unwanted manuscripts catching dust.

Writing and the arts in general don’t pay much. That’s why most of us in the creative fields have a day job or a side hustle to buy food, pay bills, and follow our creativity. We don’t become poets, novelists, and nonfiction writers for the money. As writers and poets, we write because that’s how we see, experience, and navigate the world. We definitely don’t get into writing because we aspire to buy a mansion in the Hamptons from the advance. Most of us wouldn’t turn down that offer, but the probability of such a deal is far and few in between.

But we also didn’t get into writing, so we would become an unwilling charity for those who don’t care or understand that writing doesn’t come for FREE and continue to ask for help without ever offering to pay. It’s not an easy task to work a full-time job, care for a family, keep your creative passion alive, and respond to preposterous requests.

Link to the rest at Woman Writers, Women’s Books

Reclaiming The Future

From Kristine Kathryn Rusch:

There’s something hopeful about going to school. School is about the future, no matter what your age. There’s a sense that you’re studying something because you’ll need it at some point. Or you’ll need the degree, and since you need the degree, you need to take these five classes whether you want to or not.

Sure, there’s the day-to-day drudgery of class, online or in person. There’s the day-to-day drudgery of homework and the frustration of testing. There’s a lot about school to dislike, and a lot to love—even in these trying times.

I think it was the return to school in the form of my Spanish class that started a realization for me, and then the calendars, as I mentioned in the last blog, cemented the realization.

The future will come, no matter what.

The problem I’ve been having—that we’ve been having, if the articles I’m seeing and the discussions I’ve been having are any indication—is that the future has been incredibly uncertain.

Not that we wouldn’t have a future. As I said, the future always arrives.

. . . .

 As with everything else, we’ve had to pivot a little, because the upcoming decade looks very different from the perspective of August than it did in January.

Rather than being discouraging, the pivot is bracing. Because it shows the students—and reminds us—that the best-laid schemes of mice and men, as the poet Robert Burns said, usually go awry. (or, as he wrote, “Gang aft a-gley”)

I’m old enough to know, though, that there are opportunities in the chaos, and that some will look at the problems and find a better solution for themselves than they would have had if they had stayed in the same old rut.

Link to the rest at Kristine Kathryn Rusch

Here’s a link to Kris Rusch’s books. If you like the thoughts Kris shares, you can show your appreciation by checking out her books.

PG suggests that, for most indie authors, their professional/writing lives were less impacted than the professional/business lives of those in many other businesses.

Amazon certainly faced challenges, but it has thrived and grown during the last several months of craziness.

Trainwreck Fall Edition

From Kristine Kathryn Rus ch:

I adore a good gothic and a somewhat creepy novel (but not too creepy, mind you), so in June, when a reliable friend recommended Simone St. James’s The Sun Down Motel, I ordered a copy immediately, and read it the moment it arrived. Loved it. It’s in my recommended reading list for July.

As soon as I finished, I ordered a copy for my sister, who also likes this type of book. Immediately, a notice flashed on my screen: she wouldn’t get the book until September. I was stunned. I looked at the publisher, thinking I was dealing with a specialty press, but no. I wasn’t. How odd.

That was my entire reaction: How odd. The book had released in February, so I should have been able to get my hands on a copy quickly. But I couldn’t.

That same thing had happened with a couple of other books I had ordered for my sister back in May. They were backlist for an author I knew my sister hadn’t tried, but would love. It took six weeks for her to get the books, with the shipment getting delayed more than once.

Because so many other things were going on, I hadn’t put my experiences together with something I wrote about at the end of April. Traditional publishing was headed for a trainwreck, and I was worried about it.

Part of the trainwreck was—and is—the closed bookstores. Many are still closed. But a lot of that trainwreck had to do with publisher panic, old systems, supply chains, and more.

When the pandemic hit, everyone thought we would get through the damn thing in a few months. We’d club that virus into submission, and return to normal life—or close to normal—by summer.

. . . .

Some industries aren’t very nimble. They can’t just shuffle one thing to accommodate something else. Traditional publishing is like that.

(This is where a handful of my indie-writer readers usually check out. I suggest you don’t, because I’ll be talking to you below. We’re part of an industry and a large part of the industry is mismanaging a crisis, which will have an impact on you. So, breathe, and dive back in.)

With the bookstores closed, some companies moved their biggest spring and summer releases to the fall, hoping that all would be better by then. There was some wiggle room, because traditional publishers had tried to avoid publishing anything important in November since it is a presidential election year. So there were some empty weeks.

But not enough of them. The schedule got shuffled, then reshuffled, then shuffled again. I know some books got canceled entirely, but many have just been moved to the next available slot on the schedule.

That is, they got moved to an available slot on the schedule, if the book is expected to do well. If it was a standard midlist book, it got shoved somewhere random, so that it can be printed, shipped, and sent to bookstores—who ordered their copies pre-pandemic.

Yeah, even if the book doesn’t come out now until fall of 2021, many of those orders remain exactly as they were. Even if the bookstore isn’t selling as many copies in its brick-and-mortar store. Or if the bookstore has shuttered its brick-and-mortar store—or closed entirely.

Here’s what a lot of readers don’t know—consciously anyway. Traditional publishing is built on velocity—that is, how many books sell in a short period of time.

The system that traditional publishing is using was designed post-World War II (or as I said to a friend yesterday, after the World War II generation survived its once-in-a-lifetime crisis). Back then, there were very few bookstores, and those that existed had limited space. Most books were sold in other retail venues—drug stores, department stores, magazine stands, and the like—which again, had limited space. In other words, there was only so much room for books in those places. Rather than keep old inventory on the shelf, retailers who sold books churned them—getting rid of those that were still on the racks after a month or two, and replacing them with new inventory.

This was easy to do, because in the Great Depression, the publishing companies subsidized anyone who sold a book by removing cost of excess inventory. Retailers could return books for full credit within a specific window. Which meant that retailers could make bad decision after bad decision, and not lose a heck of a lot of money.

They could also churn at no cost to them, replacing the old inventory with the new.

That practice created the idea that books were like bananas; they spoiled if they didn’t sell within a few weeks. And, indeed, there are horrid photos from the 1990s of Dumpsters filled with books behind shopping malls, because many publishers allowed retailers to strip the cover off books (and toss the rest of the book away) and still get full credit. Saves shipping costs, doncha know.

Even though it’s a stupid 75-year-old business model, traditional publishing still banks on velocity. And traditional publishing is fairly stupid about velocity. If an author’s sales numbers go down, no matter what the reason (y’know, like closed bookstores and a pandemic), that author will be offered a smaller advance next time—or will be cut loose. It’s brutal and unrealistic, and it’s on the horizon for so many writers.

. . . .

In addition to the messing up of the schedule, there were supply chain problems and the bankruptcy and auction of the two remaining major web press printers here in the States.

. . . .

The best way to sell books (as demonstrated by study after study) is word of mouth. My sister is at the end of a recommendation chain that went from my friend to me to my sister. My sister hasn’t even had a chance to read and recommend yet. By the time I wanted to give a copy to my sister, the book was out of print. The reason for the nearly three-month delay was because there were no copies of the hardcover in the warehouse—and no printing scheduled until September.

That September printing was probably ordered in May, which meant that the May numbers might not reflect the actual interest. The Times noted that one of the hot political books of August, which I had actually forgotten about (because so many hot political books have followed) had a similar problem:

The CNN anchor Brian Stelter’s new book “Hoax,” about the relationship between Donald Trump and Fox, was out of stock on Amazon this week shortly after its August 25 publication date, and showed a ship time of one to two months. Mr. Stelter’s publisher, One Signal, a Simon & Schuster imprint, which initially printed 50,000 copies, has ordered another 100,000 copies.

Two-month delay from August 25 on a political book places that 100,000 copy rerelease at the end of October, a week from the November election. 

. . . .

Ah, I hear you all now. What about the ebooks?

This is where traditional publishers have—pardon my crudity—fucked themselves blue. Stelter’s ebook costs $14.99. The ebook for the St. James that I mentioned above is $13.99.

Ridiculous, right? But it’s part of traditional publishing think. They want readers to buy the hardcovers, so they’ve priced ebooks unbelievably high, which is causing another problem. From that same New York Times article:

Some worry that the current crunch could reverse the yearlong trend of stable and sometimes rising print sales, sending readers back to digital books, which are less lucrative for publishers and authors, and especially brick and mortar retailers.Sa

Less lucrative for authors? On what planet? Oh, yeah, right. The traditional publishing planet. I’ve seen article after article that talks about how ebooks are a bust, that they don’t make money, and that sales of ebooks are “depressed.”

Yeah, if you overcharge for them.

. . . .

So, if the reader can’t get the novel that caught their attention this week by ordering it online, and if the reader won’t pay over $10 for an ebook, and if the reader can’t get the book from their library, what does the reader do?

The reader moves on to a different writer, another book, something new and different. Sales—and fans—aren’t allowed to build.

At all.

. . . .

As The Guardian noted, the blockbusters will make it into the retail stores. But those midlisters won’t. There just isn’t room. And with overpriced ebooks and no library access, there’s no way to discover these writers.

So many writers have gone to traditional publishing because those writers believe traditional is better at getting books into stores (really?) and is better at promotion. Let’s ignore the first part, shall we, and assume that some poor traditionally published writer was actually slated to get promotion on their book.

First, as The Guardian notes, there’s not enough room in the literary press to cover all 600 books that were released on September 3. There isn’t enough room to cover the books that will be released after September 3.

And if you were lucky enough to get a rave review from a reputable publication? Well, you better hope your publication date remained the same. Because review copies were mailed months in advance, and the review was written months in advance and published to time with your original release.

The Times quotes Sasha Issenberg whose book The Engagement: America’s Quarter-Century Struggle Over Same-Sex Marriage was slated to release in June for Pride Month. He got a stellar review in Publisher’s Weekly. Only his book got pushed to early September, then late September, and now won’t come out until June of 2021.

Will the bookstores that ordered the book even open the boxes when it arrives? Remember the order at all? Will the bookstore even be in existence when the book arrives? Will readers remember that they wanted the book in June of 2020? Will the publishing company redo their promotional efforts for the book?

Oh, wait. I can answer that last one. No, they won’t. They’ll expect Issenberg to do it, and maybe he might be able to finagle some interviews and additional reviews on his own, the way an indie writer would do things. But his book is going to tank, unless someone does an intervention. And believe me, there will be a lot of other things that will have grabbed our attention by Pride Month 2021, and none of them will be his book.

. . . .

[N]ewly published traditional writers? They’re screwed. They really are.

A handful of them will be resilient enough—and smart enough—to learn how to indie publish their next books. But most of these traditional writers won’t be that resilient. Their dreams are going to die a horrid, horrid death.

I empathize…up to a point. If they want to learn how to publish books, point them to our Publishing 101 class, and then stay out of their way. They’ve had years of warning to stay away from traditional publishing, and they didn’t listen. They’re probably not going to listen now. You know the rules about drowning victims, right? Send them a lifeline. Don’t get close enough to let them grab you and pull you down.

After I published the first Trainwreck piece, I heard from indie writers who panicked. They asked if they should stay away from the crowded fall schedule. I said no.

Because the real business model for publishing in the 21st century is this: readers will discover books over years, not weeks. Put your book out there. Yeah, maybe some reader won’t find it until 2022. That’s okay. Then they get to read your entire backlist.

Indie writers aren’t dependent on velocity. To have a successful career, we need widespread availability. We need to be in all the possible markets we can. We want our readers to find reasonably priced ebooks from all the major vendors

Link to the rest at Kristine Kathryn Rusch

This is a first-class Kris Rusch analysis of traditional publishing and PG strongly suggests reading the entire OP (which is substantially longer than this excerpt).

PG will add only a bit of reinforcement for the main point Kris makes in the OP: Traditional publishing is a very poorly-run business. It might be compared to that great restaurant you used to enjoy, but don’t think about much any more because the prices are steep and the last time you went, the kitchen wasn’t doing the job it used to.

The other factor PG has mentioned before is that even if the New York top brass was inclined to really innovate and make aggressive changes, the companies that own the large New York publishers – large European media conglomerates plus CBS (Simon & Schuster) are not going to be receptive to innovative changes, particularly if such changes might possibly result in lower short-term profits.

The CEOs of the major New York trade publishers are really middle-management in their business organizations. From PG’s prior personal experience with large European media conglomerates, he is 99.99% confident that cutting ebook prices to potentially goose sales numbers is a non-starter. The people who own the NYC publishers are just as locked into traditional strategies and practices as the NYC underlings Kris describes.

Here’s a link to Kris Rusch’s books. If you like the thoughts Kris shares, you can show your appreciation by checking out her books.

If you want to make a contribution directly to Kris for her insights, here’s a link to her Patreon page.

Lessons Learned From 9 Years As An Author Entrepreneur

From The Creative Penn:

Nine years ago, in Sept 2011, I left my day job to become a full-time author-entrepreneur. Every year since I have reflected on the journey and what I learn along the way.

. . . .

(1) The global, digital, scalable, location-independent business model is incredibly resilient — especially in pandemic times

When I decided to build an online business back in 2008, I always intended it to be global, digital, scalable, and location-independent. Just to be clear on what that means:

Global — I focus on reaching people internationally instead of locally. I’ve sold books in 155 countries (and my books are available in 190 countries) but not in my local high street bookstore. 

. . . .

Digital — I create for the digital world first. I do have physical products — print books — but I use print-on-demand, so I don’t have to manage inventory or pay upfront for printing.

Scalable — I create once, then sell over and over again. Once I have written a book, I can license it innumerable times and make money from it for the life of copyright (if I manage it well). I prefer to create products that can be sold an unlimited number of times e.g. books, online courses, digital audio, although I would like to do some limited edition print products at some point.

Location-independent — I do not need to be in a particular physical location. I run my business from my laptop and have worked all over the world since 2008.

This business model has always been good to me, but in 2020, the global pandemic meant it really demonstrated its value. I have had no disruption to the business because there is nothing physical to disrupt. If anything, people have bought more books and courses online.

. . . .

(2) Goals change over time — and that’s okay!

When I started writing way back in 2006, my first goal was to leave my day job and make a full-time living online. Writing books was only one part of that picture because I couldn’t see past that first book. I started earning money with speaking as well as blogging and affiliate income, plus I kept my day job.

By the time I left my job in Sept 2011, I was making money from multiple streams of income. I had a few books by then but only one novel, so fiction was a small part of that. My next goal was to get back to a six-figure income because I had left a six-figure job for writing.

I also had a goal to enable my husband, Jonathan, to leave his job. I thought that running our business together would be the next logical step and that it would give us both freedom. He was also stressed and traveling a lot at the time and we wanted to move out of London so the timing was right for a change.

In 2015, Jonathan left his job to join the company and we moved to Bath. He helped the business by scaling operations and putting appropriate systems in place which actually ended up freeing more time for both of us.

And then we lived happily ever after … 🙂

. . . .

My goals have also changed.

I don’t want to grow the business to 7-figures in a way that involves moving into publishing others or author services which is the way that many companies scale in this industry. I don’t want employees — and now it’s just me again (although of course, I still work with creative freelancers).

I still want to be a 7-figure author as I discussed with Emily Kimelman in this week’s podcast, but through scaling my creativity and producing a body of work that I’m proud of, that creates income streams for the long-term, not just for short-term cash-flow. That means creating and licensing my intellectual property — which, let’s face it, is the fun part anyway!

I often talk about the author journey — but it’s also a life journey, and our goals change as individuals and as partnerships and families. I’m still figuring out what this next step looks like but I’m certainly excited for the next year ahead!

Link to the rest at The Creative Penn

Fact Checking Is the Core of Nonfiction Writing. Why Do So Many Publishers Refuse to Do It?

From Esquire:

When I set out to write my first book, I wanted to write a book that examined the very nature of facts and how we turn them into stories. To do this, I knew, I would have to get every fact that was verifiable correct. The more you want to ask the big, shifty questions, the more your foundation must be rock solid.

My book, The Third Rainbow Girl: The Long Life of a Double Murder in Appalachia, concerns the deaths of two people who have many living family members, the incarceration of a living man, and a protracted emotional and social trauma of enormous meaning to a great many real and living people in a region with enormous (rightful) distrust of media and journalists. I’d done my best to get the facts correct as I wrote, but I had thousands of pages of archival documents, photos, trial transcripts, and newspaper clippings, as well as hours of interviews. The text had been through too many revisions, both large and sentence-level, for me to count. In quiet moments, I felt the anxiety of getting something wrong grip my stomach. I could hurt someone, open myself up to lawsuits, or just make a reader lose confidence in everything I had to say. Getting my book fact checked was not optional.

Fact checking is a comprehensive process in which, according to the definitive book on the subject, a trained checker does the following: “Read for accuracy”; “Research the facts”; “Assess sources: people, newspapers and magazines, books, the Internet, etc”; “Check quotations”; and “Look out for and avoid plagiarism.” Though I had worked as a fact checker in two small newsrooms, did I trust myself to do the exhaustive and detailed work of checking my own nonfiction book? I did not.

From reading up on the subject and talking to friends who had published books of nonfiction, I knew that I would be responsible for hiring and paying a freelance fact checker myself. This is the norm, not the exception; in almost all book contracts, it is the writer’s legal responsibility, not the publisher’s, to deliver a factually accurate text.

As a result, most nonfiction books are not fact checked; if they are, it is at the author’s expense. Publishers have said for years that it would be cost-prohibitive for them to provide fact checking for every nonfiction book; they tend to speak publicly about a book’s facts only if a book includes errors that lead to a public scandal and threaten their bottom line. Recent controversies over books containing factual errors by Jill Abramson, Naomi Wolf, and, further back, James Frey, come to mind.

Editors who acquire nonfiction books and work closely with authors subscribe to ideas of factual accuracy, but are usually not trained journalists, meaning that they might be unfamiliar with the fundamentals of reporting and fact checking (there are some exceptions to this norm, including recently named publisher of Simon & Schuster and former New York Times writer Dana Canedy). Despite the common sense idea that books are the longer and more permanent version of magazine articles, there is an informal division of church and state between the worlds of book publishing and magazine journalism. The latter is subjected to rigorous fact checking, while the former is not.

. . . .

A spokesperson for Hachette Book Group, one of the “Big Five” publishing houses and the publisher of my book, shared this statement with me: “We do have procedures in place to ensure that certain nonfiction books and some fiction books are vetted for libel and other legal issues. Relevant facts may be reviewed during the vetting process as necessary.” But ultimately, the spokesperson emphasized, “The responsibility for the accuracy of the text does rest on the author; we do rely on their expertise or research for accuracy.” (Inquiries to Penguin Random House, HarperCollins, Simon & Schuster, and Macmillan went unanswered).

Yet readers and some editors often mistakenly believe that the fact checking of nonfiction books happens somewhere in the typical copyediting process, and in the case of more news-heavy or potentially controversial books, the legal process. But this is not so. These processes may catch contradictions of date and season, name misspellings, or, depending on the copyeditor, glaring errors in research, but they are fundamentally designed to make sure that the book is readable and won’t open the publisher up to lawsuits—not to ensure rigorous accuracy.

. . . .

Hachette Books, an imprint of Hachette Book Group, bought my book in October 2017. They paid me $50,000 in the first of three installments constituting an advance against royalties. That first payment netted to around $29,000 after agent commission and taxes. This money was supposed to cover the cost of the time it would take me to write the book, as well as all additional research and reporting—to say nothing of the years of research and reporting conducted on my own dime before the book’s sale. I spent about $2,500 on the trial transcript of the case spotlighted in my book, and about $2,000 on travel and reporting. I have no children or adult dependents, and I am in reasonably good health without major medical bills, so I was able to live relatively frugally on the remainder during the period between sale and “delivery” of the completed manuscript to my editor.

My contract stipulated, “The Author warrants, represents and covenants… all statements contained in the Work as published are true or based on reasonable research for accuracy,” and that my book could not plagiarize any other work, “or give rise to a claim of libel or defamation, or invasion of the rights of privacy or of publicity of any party, or violate any law or regulation.” My wonderful editor at Hachette understood from the beginning that it was my intention to get the book fact checked, but confirmed to me that I would have to pay for the checker myself; a legal read to protect Hachette and I from potential lawsuits would, however, be covered.

. . . .

Just as we entered the small window inside which my editor had told me we needed to fact check so as not to delay the book’s publicity plan, the fact checker I had hired needed to bow out of the project. I turned to acquaintances and to Twitter.

I received about thirty quotes from freelance fact checkers, most of them young reporters who did freelance fact checking on the side to gain experience and to pay the bills, as well as a few more experienced checkers who had worked for magazines like The Atlantic and The New Yorker. Some gave me payment quotes by the hour, and others by lump sum. My book was 110K words, about a third of which were memoir and about two-thirds of which were heavily reported material with extensive interviews and archival material. The quotes to check it ranged from $1,500 to $20,000. Ultimately, I chose a very capable young journalist and freelance fact checker named Maia Hibbett, who had just gone through the The Nation‘s renowned fact-checking internship program and was interested in the subject matter of my book. I paid her $4,000 in three installments to check my book in about six weeks.

Hibbett was excellent—and she found mistakes. Lots of them. A few examples: using more updated census data than had been available when I started writing the book, she corrected 24,170 square miles that make up West Virginia to 24,230. She inserted the word “before” into the sentence “Small-scale coal mining had been happening sustainably in pockets of the state since before the Civil War,” noting in the margin that the coal industry in West Virginia was active by 1840. She pointed out that a quote I attributed to a police statement was not ever written down, only said in court. And on and on. But not just small errors—also major errors in timeline, law, and geography. She pointed out mistakes in my presentation of cause and effect, and in my logic of interpreting the meaning of events and statements. “The larger the mistake,” the author Susannah Cahalan told me, “the harder it is for the writer to see it.”

. . . .

There is no industry standard for which books get fact checked—the ones that are checked get checked because someone (almost always the author) cared a more than average amount about the truth. There is no industry standard for what it means for a book to be “fact checked.” There is no industry standard for where the fact check should go in the production process of a book. And finally, there is no industry standard for how to hire a fact checker, nor how she should be paid or by whom, nor what should happen if the fact checker’s work isn’t good quality or the author refuses to pay for work already completed.

Of the 18 authors I spoke to, half had not hired a fact checker, but had instead relied on some combination of their own diligence, their publisher’s copy editing process and/or legal vetting process, as well as correcting mistakes in the paperback brought to their attention by readers of the hardback.

Literary agent Chris Parris-Lamb cites money as the main reason writers decline to fact check their books. My research suggests that this is partly true, but not the whole story. I spoke to writers publishing across the genres of memoir, essays, cultural criticism, and reported nonfiction; their reasons for not hiring a checker broke down along lines of both money and publishing experience. Regardless of genre, all of those who did not hire a checker were debut authors publishing their first book, or those who could not afford to pay a checker due to the size of their advance or other reasonable financial reasons—moving, illness in the family, a child’s school costs, etc.

. . . .

One of the authors I spoke to, who agreed to speak on the condition of anonymity, hired a fact checker recommended to her publisher by another of their authors at an agreed-upon rate of $5,000.

“It looked pretty good when it first came back to me, but then I started noticing some things that I had corrected before, which she had changed to incorrect things,” the author told me by email. “Or I noticed that she had caught some errors, but she had corrected them in a way that was still wrong. And she didn’t make any notes about how she had sourced her corrections, so it was nearly impossible for me to retrace her steps. And then there were all these things I’d specifically asked her to check, which she completely skipped over. It was a total mess.”

. . . .

“Fact checking was unexpectedly the most stressful part of the whole book process.”

. . . .

On the opposite end of the spectrum for publishers offering fact checking services lies the two original content imprints at corporate behemoth Amazon: Little A and Audible. Like Bold Type, Little A hires and pays the fact checker, while authors receive fact check edits simultaneously with copy edits. In 2018, in an unconventional move, Audible began acquiring the audio rights to the works of prominent nonfiction writers like Michael Lewis and Ada Calhoun. The goal was to produce audio books that would drop in advance of their hardback counterparts. Calhoun told me that Audible suggested and paid for the fact checking of her book; it’s no surprise that Amazon has the money.

. . . .

But the reason why the publishing industry has been slow to implement such guidelines for fact checking may lie further down in the foundation of the whole system. Without widespread consumer awareness that most books are not fact checked, or about which imprints publish which books, there’s no real reason for publishers to care about fact checking. If it comes to light that a book contains major errors, it’s the author, not the publisher, whose reputation takes the hit.

“No one looks at the publishing house’s name on the book they bought four years ago when Newsweek exposes it as inaccurate and says, ‘I’ll never buy a book published by them again!’” Scott Rosenberg of the now-defunct service MediaBugs told The Atlantic in 2014.

Link to the rest at Esquire and thanks to C.E. for the tip.

PG feels that a most salient fact was not included in the OP – If someone claims injury and hires a lawyer (likely on a contingency fee basis), the lawyer will want to make certain there is a deep pocket available from which to extract a large settlement payment or court award of damages.

PG thinks it highly unlikely that any contingency fee law firm would accept a case unless there was a publisher (and, preferably, a large publisher) on the other side of the suit. Why sue an author, who probably doesn’t have a lot of money and who is much more capable of hiding assets than a large publisher owned by a major multinational publishing conglomerate?

The answer will be exactly the same as it would be for an attorney taking a claim by a person injured in an auto accident. “Is there insurance? How much?”

Debbie Driver who works at the local Walmart all week, then goes out and gets together with her girlfriends on Friday night to talk about what jerks their ex-husbands are and get drunk together is not likely to be able to pay a jury verdict when she slams into a school bus bringing the band home from a football game. (Ditto for Darrell Driver).

Debbie or Darrell may well be able to file for bankruptcy, discharge the claims of all their creditors, including the people in the car they ran into on their way home from the bar, and go on with their lives, likely keeping most or all of their personal property.

If the band members want any money, they’d better hope there’s a big auto liability policy floating around somewhere. Unless there is, even if some of the parents of the band members have enough money to pay an attorney to sue Debbie, they’re unlikely to collect enough to pay their attorney’s fees, let alone damages for their children’s injuries, medical bills, etc.

In a former life, when PG practiced retail law, on more than one occasion, he had to tell a prospective client not to hire him to sue someone who had carelessly done something that harmed them because whatever he was able to collect wouldn’t be worth his client’s money or PG’s time.

Back to the calculus of someone suing an author for damaging their reputation, causing them emotional distress, etc. While it is possible to purchase liability insurance for this type of claim (an author’s home or auto policy won’t cover it), such insurance is expensive and only J.K. Rowling can afford to buy it.

Who’s the deep pocket that makes a lawsuit worth while? Hachette, Penguin Random House, et al. Since they published the book, it is quite likely they will bear responsibility for any damages their publication caused.

A concept usually described as “joint and several liability” means that if more than one person or entity harmed someone by their act, it’s not up to the person harmed to figure out who to sue for how much. The individual who was harmed is able to sue everybody and collect some or all of any judgment the court grants from any of the defendants who have the bucks or the property to pay the judgment. It’s up to the defendants to fight among themselves if one defendant is required to pay more damages than might be the case if a lot of the fault for the damaging act was really caused by something someone else did.

So, the bottom line is that, if a book is factually wrong regardless of whose fault the error is or what the publishing contract between the author and the publisher says, a lawsuit that would likely never be filed at all if the author had self-published the erroneous book will be filed if Simon & Schuster is on the hook for damages.

Additionally, it’s quite likely that Simon & Schuster, etc., has liability insurance to cover such claims, albeit with a very large deductible. It is not unusual for commercial liability policies to include a provision and permits the insurance company to sue anybody (Hello, again, author!) to recoup part or all of the money the insurance company paid to resolve a claim against the insured.

But, of course, everyone knows that smart and talented authors always work with a traditional publisher, the bigger, the better. The only reason not to do so is if they can’t write well enough to catch the fancy of an agent who, in turn, catches the fancy of an acquiring editor, etc., etc.

PG apologizes for going into full blather mode. He blames Covid.

A number of intelligent and experienced attorneys visit TPV on a regular basis. In addition to the comments of anyone else, PG invites those attorneys to clarify, expand upon, correct, etc., etc., any of PG’s thoughts or simply share their own thoughts on the OP.

Bad Practices, Good Practices, Best Practices

From David Farland, Story Doctor:

I was speaking with Forrest Wolverton about a writer we both knew who “couldn’t seem to write.” He’d written well before, but now just wasn’t getting the words on paper. He felt blocked. Forrest asked him to remember back to times when he had written easily three years earlier, and he described how he would sit down with a cup of coffee, open his word processor, and then begin to compose.
However, he’d changed his routine back then. He’d decided that he would check his email before writing. So before he began to write, he checked his email. Then he’d go on Facebook, since he often had messages there. Then he’d “play a videogame for a bit.”

Therein we found the problem. This string of behaviors that delayed his writing actually ended up sabotaging him.

He’s not alone. I know one New York Times bestseller who recently told me that he had gotten addicted to a videogame that cost him three years of his life. Another one spent eight hours a day on social media. A third drank beer after beer while waiting for inspiration.

It seems that all of us, from time to time, can fall into bad habits. Most people with bad habits don’t publish often. But just because you don’t have terrible habits, doesn’t mean you’ll do well. Some people who manage to write consistently at a high level still don’t have stellar careers.

. . . .

I ask our authors about their writing practices, how they publish, and what works for them. Sometimes it has surprised me to find one author’s indie tactics have worked at all. There are more ways to make a living in this business than I imagined. As I listen to their publishing methods, I’ve discovered that nearly all of them—and nearly all of us, I’m sure, fall short of our potential. Authors typically find a way to write and sell books, and then they settle in at that plateau.

I’ve sometimes suggested things the author could do to boost his or her sales, but many feel they are already working about as hard as they want to.

It raises a question: Are you satisfied with doing what works, or would you prefer to change a little and do what works best?

For example, instead of opening your email before you write, could you wait for three hours and do it on a break (setting a time limit to answer)? Instead of just putting your books up on Amazon and advertising to your mailing list, would you consider some targeted ads that might double your income?

Link to the rest at David Farland, Story Doctor

Green Eggs and Shoes: Dr. Seuss Licenses Footwear

From Publishing Perspectives:

Kust when you thought it was safe to step out in your new Vans National Geographic sneakers without fear of being out of date, the Dr. Seuss empire is ready to put you on a different path with a new collection licensed to Skechers.

As the Seussians like to say, the Skechers people are “stepping into the iconic world” of Theodor Geisel. No need to tiptoe around the obvious metaphors, right?

The characters laced up in the new line of Skechers are from The Cat in the Hat. And, like the National Geographic kicks at Vans, these Seuss slippers are made for both children and adults who hope that walking in whimsy might offer traction on the slippery slope that is 2020.

In describing Skechers’ rationale, the company’s president, Michael Greenberg, starts with the obvious, saying in a prepared statement, “Dr. Seuss is one of the world’s biggest cultural icons—read, shared and celebrated by millions since the 1950s.”

Greenberg gets closer to the actual issue, then, saying, “We’ve taken our most popular footwear styles and infused them with Dr. Seuss’s one-of-a-kind designs, delivering the unique charm that only he [the late Geisel] can offer—even creating matching pairs that parents and their kids can wear together.”

. . . .

And as it turns out, branding specialists are fond of shoes not least because, as Emma Bedford wrote at Statistica in July, the American consumer averages US$392 on footwear over the course of a year. The biggest age demographic for the popularity of shoes, the report tells us, is 35 to 44 years. Much of the trend is concentrated across the age breaks of 25 to 54—lots of those folks old enough to know Seuss, right?

As we know, Seuss Enterprises is an expansive juggernaut of rights and licensing, most recently, as we reported, going into Slovenia, Albania, and Germany with new and/or broadened licensing agreements.

Link to the rest at Publishing Perspectives

PG noted that the publisher of The Cat in the Hat, Penguin Random House, may not be the one doing the licensing (and receiving the licensing fees). Per the OP, licensing is conducted by “Seuss Enterprises” (formally, Dr. Seuss Enterprises, L.P.)

Per the Dr. Seuss Enterprises, L.P. link above:

Dr. Seuss Enterprises is a leading children’s entertainment company committed to care taking Theodor Seuss Geisel’s (Dr. Seuss) legacy, ensuring that each generation can experience the amazing world of Dr. Seuss. Established in 1993 and based in San Diego, CA, the company’s global portfolio complements the roster of iconic Dr. Seuss books, and includes films, TV shows, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships. Ted Geisel once said he never wanted to license his characters to anyone who would “round out the edges” – a guiding principle at Dr. Seuss Enterprises. For more information about Dr. Seuss and his works, visit seussville.com.

Don’t Fall Into the Trap of ‘Precrastination’

From LifeHacker:

We live and work in a culture that values productivity (and in turn, profits) above pretty much everything else. But we’re also big fans of instant gratification. (Isn’t the best part about making a checklist adding a few things you’ve already done, just so you can tick them off right away?) As it turns out, when you mix the push for productivity with our love of instant gratification, you can end up falling into the trap of “precrastination.” Here’s what that concept means and how to avoid it.

Dr. David Rosenbaum, a psychology professor at the University of California, Riverside, first coined the term “precrastination” in a 2014 article in the journal Psychological Science. He describes it as “the hastening of subgoal completion, even at the expense of extra physical effort,” but it can apply to tasks (like office work) that don’t involve physical labor.

Basically, you precrastinate if you opt to put in extra effort in the rush to complete a task (and tick it off your to-do list) that may end up being unnecessary with a little more time and planning. Chris Bailey, writing for CNBC’s Make It vertical provides this example:

You and your team are gearing up for a complex project, and they’ve sent a number of emails asking for clarification on certain points. Rather than taking the time to write back in a thoughtful and deliberate manner or schedule a call to discuss, you send back a series of half-baked replies.

Task complete, right? Not quite. While you may have temporarily dealt with a few items on your to-do list, your lack of clarity generates further questions. As a result, more effort is needed to get everyone back on track.

How to avoid ‘precrastination’

The key here, Bailey says, is to identify when zipping through tasks is a good idea, versus when it’ll actually end up costing you more time in the end. 

Link to the rest at LifeHacker

How to Survive a Pandemic, According to an Academic Publisher

From Publishers Weekly:

Like all businesses, Oxford University Press has responded rapidly to the changing market conditions and customer needs resulting from the Covid-19 crisis. The stages we’ve gone through will be recognizable by anyone in the sector: an initial rush to enable remote working, extensive financial scenario modelling, and then accelerating digital programs and sales in anticipation of a very different-looking post-pandemic world. It’s been demanding, but with lots of learning points along the way.

After reviewing the past four months of our activity and talking to colleagues at other houses about how they’ve responded, I recommend publishers and IP businesses take these five steps to stabilize their operations and position themselves for what comes next. Most of these are simply good business responses, but I hope they are helpful as a checklist.

1.Shorten your planning time horizon and carve out spare bandwidth. In publishing, planning horizons are generally 18–24 months. We’ve shifted ours to six. Which of your activities have the most immediate return? Could longer-term projects be put on hold? Carve out capacity (even if you’re not sure where to deploy it yet) by deciding what you can afford to stop. This shift in perspective will help you identify and redeploy resources to support short-term, opportunistic activities.

. . . .

3. Audit your IP and services. Before offering deals to grab quick sales, perform an audit of all of your content and outputs, and then rank them in terms of how valuable each one is in meeting current market requirements. The order might not have changed since the last time you did it, but you might be surprised, given how many market conditions have been radically upended. Who knows what gems you’ve got on your backlist, or what services you offer that have become more or less useful.

Link to the rest at Publishers Weekly

Kickstarter: Is it right for you?

Visitor M.C.A. Horgath graciously shared her Kickstarter lesson:

Many authors are using Kickstarter and other crowdfunding platforms to connect with fans and fund their work. But how can you tell if Kickstarter’s for you?

You need a project. A nebulous “pay three months of my expenses while I write something” notion is not a project: at the end of the campaign you need to have a deliverable for your backers, something you’re all excited about. So have a clear goal in mind: you want to write a specific novella. You want to produce an audiobook edition. You want to get one of your out-of-print editions back online. You want to publish an anthology.

You need time. Preparation for a Kickstarter requires scheduling, accounting, planning prizes and pricing them, recording a video, writing your marketing materials, planning publicity and asking your test audience for feedback. Running the actual campaign will take at least half an hour a day of writing updates, keeping up with publicity requests and managing your prize production. And then if your Kickstarter succeeds you’ll be spending time fulfilling your backers’ prizes. Make sure you’re ready to commit that much time for the next 20-40 days of your campaign, and enough time afterwards to do what you’ve promised. Remember to plan for unexpected success: fulfilling prizes for 50 backers might not take long, but what if 1000 show up?

You need a fanbase. Statistics show that most Kickstarters attract 10% of their browsers from Kickstarter’s site. All the other backers are going to come from your efforts, and your fans’. If you don’t have a broad or energetic fanbase, keep your goals reasonable, and remember that 90% of that money is going to come from your marketing efforts.

Link to the rest at SWFA

And here’s some additional advice on Kickstarter for authors

The Kickstarted Game Changer

From Kristine Kathryn Rus ch:

For decades publishing has been a stagnated industry, relying on fifty- and sixty-year-old methods to sell books. Most of the practices within the industry are also at least fifty or sixty years old. Sure, the industry has made some modifications to accommodate innovation, like the ebook, but those are minor tweaks.

Those tweaks do not take into account the actual changes in the world. What traditional book publishers could do for writers in the mid-twentieth century was vast and impressive. What traditional book publishers can do for writers now is pretty minimal, and getting more so, thanks to the damn virus.

If you’ll notice, most of the repeat New York Times bestsellers (even at the small numbers that it takes to hit the list) have been around for at least ten years. And that includes Brandon Sanderson.

Sanderson provoked this mini-series of blog posts when he launched a Kickstarter this month, and it flew past a million dollars within a day. This is important for a variety of reasons, a handful of which I explored in the previous post.

The real reason this large Kickstarter is important is that, if we writers do this right, the Kickstarter is the game changer that the industry needs.

I’ve long had the sense that the publishing industry is moving at lightspeed—away from traditional publishers. If there’s an innovation, it comes from the indie (self) publishing side.

. . . .

The opening line of this very silly sales pitch from a promotion company is this:

Nowadays, some traditional publishers won’t even consider signing an author who has less than 10,000 email subscribers. Even indie authors see a big jump in sales after they build an email subscriber base…

Even indie authors? Even indie authors? This technique for building sales came from indie authors. They’ve refined the email marketing list long past what this particular article proposes. The things it espouses were hot in the mid-teens, and aren’t effective now.

Except, maybe, to get a traditional publishing deal, which pays increasingly less money for scooping up most of the copyright. That copyright detail will become important in the third and final installment of this miniseries.

Traditional publishing is floundering. Its overhead is top-heavy, it’s still locked in expensive production contracts, it’s also paying New York rents, which, as of January of this year, had the second highest rental prices in the nation (only San Francisco cost more).

I’m sure a round of layoffs is coming in traditional publishing which follows the last-hired-first-fired method of getting rid of people. Which means that the innovators—the young people—will disappear.

And now this.

Brandon’s Kickstarter should send waves of fear through traditional publishing for a variety of reasons.

1…The monetary size of the Kickstarter. As of this writing, the Kickstarter has earned well over 5 million dollars. It will cost money to fulfill the Kickstarter, not just for the items promised, shipping, and the salary of the staffers who will handle fulfillment (or the cost of a fulfillment service).

But for the sake of argument, let’s say that this Kickstarter finishes at 8 million dollars (which is what Dean is estimating, based on the way the Kickstarter is going in the middle here). Let’s use super huge fulfillment expenses and say that it will cost half of the earnings to produce and ship the rewards. (It will cost significantly less, but go with me here.)

That still means this Kickstarter will clear 4 million dollars.

In today’s market, no publisher can pay 4 million dollars for a book advance. Even if some publisher did manage to cough up that kind of money, Brandon wouldn’t get it all at once. He’d get it, probably in 5 (or more) installments—signing, turn-in, copy-edit, page proof, hardcover publication and paperback publication.

The most would be on signing—maybe a million right there or maybe not because again, I can’t see a publisher shelling out that kind of cash in 2020. The rest would be split in payments under $500,000, with at least 15% taken for the agent.

All in all, it would take three years to get the four million dollars for the book—if the publisher moved at lightspeed. Even then Brandon wouldn’t get the full 4 million. He would get 3.4 million, with $600,000 (minimum) going to his agent.

With this Kickstarter, he’ll get the full 4 million sometime in August. (This assumes that Kickstarter’s 5% fee is in the 4 million I set aside for expenses.)

Here’s the kicker though: This Kickstarter is for a single license—a leather-bound hardcover with beautiful interior art. Not for paperback rights or standard hardcover rights or ebook rights. Not for audio or anything that you might find in a standard traditional contract.

Just one little slice of the copyright.

In other words, the fans on Kickstarter are paying for just one version of a book many of them might have already read. There are still other licenses out there that could be monetized should an author (not Brandon) want to do this.

So if Brandon can clear 4 million on one slice of the copyright pie, think what would happen if he decided to Kickstart his next hardcover novel. Then Kickstart the paperback. And Kickstart the audio book.

Not all of them would earn 4 million, but that doesn’t matter. If he makes $500,000 on each of those Kickstarters, he would add another 1.5 million to his Kickstarter total (9.5 million) and since we’re saying it would cost half to fulfill, that’s another $750,000 up front, not counting the money that would come in from the ebook (which I haven’t listed here) or the sales to the general public.

Instead of 3.4 million over three years on a book, he’d clear 4.75 million in about a year (or less).

2….The backer size of the Kickstarter. As of this writing, over 19,000 people have backed Brandon’s Kickstarter. This is a tiny percentage of his fan base—and that’s a good thing.

Not everyone who reads books goes to Kickstarter. Not everyone who reads Brandon’s books buys them. (They’re also in libraries and other such places). I couldn’t quickly find the sales figures for Brandon’s solo books. (We can’t count the Wheel of Time books he completed for Robert Jordan.) But I do know that Brandon’s sales are in the millions of copies.

With that measure, 19,000 backers is a mere drop in the potential bucket.

Imagine if Brandon self-published all of his books, not just a handful of them. His fan base is not going to diminish. It is going to grow or at least remain the same.

Link to the rest at Kristine Kathryn Rusch

Here’s a link to Kris Rusch’s books. If you like the thoughts Kris shares, you can show your appreciation by checking out her books.

Writing for a Living

From David Farland, Story Doctor:

As Cicero put it over 2000 years ago, “Times are bad. Children no longer obey their parents, and everyone is writing a book.” What was true in Rome is true today.

We’re facing a global downturn in the economy due to the Corona virus. Whenever that kind of thing happens, a lot of people begin looking toward writing as a way to support themselves. Very often these are people who always wanted to be writers but have put their writing dreams on hold to do other things. Some are entrepreneurs or lawyers or work running newspapers—anything that they imagine will make them feel more secure about making money. But now they’re looking seriously at their dream job once again.

So I often hear the question, “Can you make a living as a writer?” My answer of course is “Yes, I’ve been doing it for thirty years.” The real question is, “Can YOU make a living?”

The question gets couched in a number of different ways. “How long does it take to learn to write?” “Are publishers buying books?” “Can you make money writing as an Indie?” “Is one place better for a writer to live than another?” and so on.

Over the past few months, with our Apex writer’s group, I’ve been interviewing successful writers. Some are #1 New York Times bestsellers in different genres—thrillers, romance, fantasy. Others are killing it as Indies—in adult, young adult, and middle grade lit. It has surprised me how each of the writers has his or her own path to success. One author might be writing huge thrillers for adults and pays little attention to social media. Another focuses on advertising on Amazon.com, while a third is making big money just by hand-selling his work to kids. My friend and old student Brandon Sanderson is doing a Kickstarter this week for his “Way of Kings” anniversary edition and is right at $5 million this morning. His efforts were so successful, he just made Newsweek Magazine. But I know lots of authors who are using Kickstarter and Patreon as distribution methods to support themselves.

In short, I see dozens of paths to success.

Link to the rest at David Farland, Story Doctor

Harnessing the Power of Coauthoring

From Writers Helping Writers:

I always knew coauthoring had benefits – half the workload, and twice the platform to launch from are the obvious bonuses. Sure, you have to split your royalties, but you also share the costs. But I had reservations (how do you allocate who writes what? What if you don’t like each other’s ideas or writing?), so it was relegated to something other authors did.

Until a fellow author approached me, asking me to cowrite an urban fantasy series. I was nervous. I was intrigued. I asked some questions. I hesitantly agreed. Not long later, I approached another author friend wondering if we should do the same with an idea I had percolating. One that felt like it could be far better served if it was molded and cultivated by more than just one mind.

And so my coauthoring journey began.

And it’s been such a delightful adventure that it sparked the very words you’re reading. With a highly successful dystopian series (which may or may not have interest to option the film rights…), and a twelve book urban fantasy series releasing next year, I discovered the benefits of sharing the writing and marketing process. 

. . . .

At this stage, Amazon only allows authors to publish under a single name. That means one person from your writing duo (or trio, or septuplet if you’re feeling ambitious!) will be publishing your books on their KDP dashboard. It will be their role (aka headache) to split the royalties each month for the lifetime of your books. 

What’s more, another writer is going to see your work at varying stages of draft (personally, this was a challenge for my perfectionism tendencies). If I didn’t trust my coauthors to be positive and constructive, it would’ve been a much more difficult process. 

Ask yourself:

  • Who will be publishing the books? How will you report earnings and costs? 
  • Do you feel the feedback you’d be getting is valuable? Do you think it strengthens your writing?
  • Are you willing to be tied to this author for the life of your books? 

. . . .

In the same way you’ll need differences and contrasts with your coauthor/s, you’re going to need similarities because these commonalities will be the foundation for your writing endeavors. A shared passion for the story concept and its characters. A desire to see your books succeed, even when life gets busy or the kids get sick. Ultimately, writing a book takes dedication and hard work. If you’re writing a series, then the workload and timeframes just multiplied. 

Link to the rest at Writers Helping Writers

PG read the article hoping he would see one word – contract.

Actually, two words – written contract, followed by by four more words – signed by all authors.

Partnerships, joint working arrangements, etc., can be wonderful as the OP indicates.

However,

  • Somebody’s gonna die first
  • Somebody’s gonna die second and the copyright to the jointly-written book will continue on and on
  • Some delightfully normal people have weird heirs
  • Not all relationships, working, marital, etc., endure over the long run
  • Any lawsuit costs more than any agreement between two writers
  • Even a slow lawyer is likely to finish a partnership agreement much sooner than a fast litigator can finish a lawsuit

There’s Something About Being Quarantined for Too Long

PG has been receiving inquiries from prospective clients about publishing contracts from various organizations with which PG is not familiar.

He won’t name names because he has only seen a couple of the contracts and not done any checking on any (except to confirm that a notorious vanity press is still in operation).

Like (he expects) many of the visitors to TPV, PG has also seen an uptick in spammy email offers.

PG needs to do a content analysis to learn a bit more, but he wonders if there’s a style guide somewhere that is used by many for whom English is a (distant) second language for the purpose of creating fraudulent-sounding emails.

However, short of a more in-depth review, here are a few style elements that show up in PG’s inbox on a regular basis:

  • The author claims to be a ministry-level official in the government of an African nation
  • The Minister is telling me that I have qualified to receive a lot of money from some government fund
  • Sometimes the money is sitting in an Unclaimed Property fund
  • The general style of the email is quite obsequious and archaically formal, “My Dear Kind Sir or Madam”, etc.

PG doesn’t believe that even the most credulous among us deserves to be defrauded of money he/she has rightfully obtained. However, he wonders if someone who is victimized by this sort of approach might not be in need of a court-appointed conservator to manage the individual’s financial affairs to protect the individual from being financially victimized.

Postscript regarding Vanity Presses and Other Occupants of Publishing’s Swamps:

  1. Don’t pay money to a “publisher” or “press” to publish your book
  2. Always do a series of online searches based on the name of any organization or person who solicits you for money to assist you in publishing your book.
    • You might structure some of your searches as follows: “Shady Publisher” fraud, “Shady Publisher” crook, “Shady Publisher” cheat, etc., etc., etc.
    • Look for a website for the Publisher. Don’t necessarily believe what it says, but see if it looks like one for a major publisher. See if the site lists any alternate names, imprints, etc. the Publisher uses and do all the searches described in this list on those alternates.
    • Do a lot of searches about the Publisher, not just a few.
    • If the Publisher has a physical location listed on its website, Google “Better Business Bureau” and the city named in the physical location. Once you find the local Better Business Bureau (it may be in a larger city near the city where the Publisher is located) use its website to search for the name of the Publisher.
    • Go to several websites where authors gather to talk shop and ask whether anyone has heard about the Publisher
  3. Go to Writer Beware© and look for any mentions of the Publisher. Make sure you don’t miss the Thumbs Down Publishers List and look around there.
  4. Go to Amazon’s Books section and search for the Publisher’s name. If you don’t find it, consider its absence to be a giant red flag with spotlights shining on it. If you do find the Publisher’s name, look at the Sales Rank of the books it has published.

Don’t Do Business with Crooks

A couple of months ago, PG had a post titled Don’t Do Business with Jerks, explaining that this was one of the more common non-legal pieces of advice he gives his clients.

Recently, PG was reminded of another common piece of non-legal advice he gives to his clients.

Don’t do business with crooks.

If you do business with a crook, sooner or later you’re almost certainly going to regret it.

Certainly, some crooks appear to be selective with their targets. You might feel that, since you don’t fit the target profile, you’ll be safe.

The problem is that given the choice between a friendship/relationship and getting something he/she wants, ultimately the crook’s gonna crook.

A crook may be honest in a dozen small business matters. That is an admirable series of decisions, but it doesn’t necessarily mean that the crook isn’t a crook any more ever again, that he/she has turned their life around and will never crook again.

It may mean that the crook has decided that whatever non-monetary or monetary value involved in the non-stealing relationship might be present, such potential is speculative when compared to the direct financial benefit of simply stealing something. Or perhaps the crook decides to see if he/she can get more money by not stealing, thinking that stealing is an option if the first path doesn’t pan out.

Yes, crooks can change their ways, turn their lives around and never steal again. Or they can change their ways, turn their lives around, then revert for one reason or another. The reason may be one that makes financial sense or it can simply be that the buzz involved in pulling off a good heist is just too tempting to resist.

While there are many honest publishers, there are also a few dishonest publishers. While there are many honest literary agents, there are also a few dishonest agents. (In the interest of equity, there are many honest attorneys and a some dishonest attorneys.)

The publisher/author relationship is a potential opportunity for thievery because the publisher has control and access to all the information about sales, etc. The author knows only what the publisher discloses.

Yes, most (but not all) publishing agreements include audit clauses, but conducting an audit using a qualified accountant is nothing close to cheap. A forensic audit/auditor is more expensive than a standard audit. (A forensic audit is an examination and evaluation of a firm’s or individual’s financial records to derive evidence that can be used in a court of law or legal proceeding.)

If the publisher is working hard on short-changing an author, the publisher may have taken effective steps to prevent an auditor from discovering the truth.

Perhaps the person/organization has either initiated or been on the receiving end of several lawsuits. Perhaps the person/organization is constantly involved in public disagreements with others over money or other topics. For PG, both of those are large red flags.

One specific type is an individual who has been married and divorced several times with the breakups involving lots of fireworks, nasty accusations, big legal bills, etc. Again, such things happen even if both spouses are perfectly upright and honorable in every way, but long experience indicates that the probability of this being the case is not high.

Without getting into politics, if a client came to PG for advice on entering into a business deal with Donald Trump, given Trump’s history of lawsuits and other public disputes with business partners, PG would likely remind the client about the benefits of a quietly efficient business and personal life.

All of this notwithstanding, people can and do change, turn over a new leaf, repent of past bad behavior, etc.

In such cases, PG suggests that his clients not be the first new business partner of the repentant counterparty. It’s one thing for a person to change their behavior when the sky is blue and birds are singing. However, if a storm appears on the horizon, newly-acquired virtues may take a back seat to unfortunate old habits.

To be clear, PG is not advocating permanent banishment of someone who has made bad decisions or serious mistakes in the past. However, if a client wishes to be a good gal/guy and help someone who is down on their luck, PG suggests that a purely charitable act, one undertaken with no expectation of a return or profit, may be a wiser approach. With no expectations, one may avoid disappointment and estrangement if the repentance is less permanent than anticipated.

You may want to consider writing person with a dodgy past a check instead of giving them one of your books to publish.

PG’s bottom line is still Don’t Do Business with Crooks.

Praying for Clients? Pro Tips to Earn Well as a Christian Writer

From Making a Living Writing:

Can you make a living as a Christian writer?

Maybe you’re praying for new clients, wondering if you’re on the right path.

After all, the Christian market for freelance writers has a reputation of low pay or no pay which makes for an unlikely way to make a living.

Median annual salary for freelance writers fell to a historic low of $6,080 in 2017, down 42 percent from 2009, according to an Author’s Guild survey.

And if you’re trying to carve out a niche as a Christian writer, you might think there’s even more gloom and doom to come.

Why? Some Christian writers make even less because many of these publications have low pay for articles and expect you are doing it for “the ministry” instead of the money (which may be true and more about that later).

And it doesn’t have to be that way.

I’ve successfully made a living as a Christian writer for many years, and I want to give you some of the “secrets” to following this path…

. . . .

1. Learn to write well in the print magazine area

Even if it is low pay, you’re gaining publishing experience. Book editors and literary agents are looking for authors who have publishing experience.

One of the best ways to gain that experience is writing for magazines. You learn to:

  • Write for an audience
  • Give the reader a solid takeaway or single point to remember
  • Develop good storytelling and writing skills

These are critical skills for every writer—Christian or not.

2. Low-paying articles can lead to higher paying opportunities

While working on a magazine article assignment, I met the leading African American in Promise Keepers when it was the fastest growing faith-based men’s group in America.

No, the magazine assignment didn’t pay all that great. But…

  • My new relationship led to writing a Christian book with Bishop Phillip Porter.
  • That project paid a good fee, but it was also another stepping stone.
  • I was able to work with a New York literary agent and get a six-figure book contract for the second book.

Before you blow off low-paying assignments, take a minute to consider the possibilities. Follow every open door. You never know where it will lead.

. . . .

4. Diversify your writing and income streams

No one has a crystal ball to see the future of publishing. But I have learned the hard way the Christian writer needs to create multiple streams of income. For example:

  • I’ve had full-time day jobs which have suddenly come to an end.
  • I’ve had book contracts cancelled and other unexpected events.

The best protection for any writer is to earn from different places

Link to the rest at Making a Living Writing

Starting Hard Conversations: Writer Edition

From Writers in the Storm:

One of the things that’s surprised me the most as I’ve advanced in this writing journey is how many people change agents, editors, publishing houses. It’s not something that is discussed widely on the internet, but it happens. A LOT.

Why do these changes happen?

Part of the problem is that writers forget they are allowed to have questions, and they will have questions – questions about something related to publishing, something that their agent or editor might know, but for reasons including mental health issues, insecurity about writing, or a desire to not be that client, they have each paused and let the stress fester a little.

It can be a very scary thing to send an email to someone who you respect, but with whom you have some feelings of frustration, whether it be something that you don’t understand as well as you should, feedback that wasn’t provided when you thought it would be, or writerly imposter syndrome in general.

For these kinds of situations (and so many others in my life) I reach into the vault of brilliance provided by Brené Brown – this time from her book Rising Strong.  In it, she states repeatedly about the importance of acknowledging the story we are telling ourselves. Please note that this isn’t the story that is true or the story that is rational – it is the story we are telling ourselves.

For example, I endure depression. I don’t like to say I suffer from it, though sometimes I do. So, the voices that tend to visit me circulate around being enough of whatever the flavor is of the day. I talk to myself as I’m getting ready for the day, greeting those thoughts when I am able to recognize as depression thoughts by their name (our theme song for this meeting is “The Sound of Silence.” The Disturbed version is best for me).

If I am able to tell when I’m in a depression cyclone and when I am having valid concerns, it helps. Then, I choose key moments to share this reality with the professionals I work with.

. . . .

1. Do NOT write/call when you are on an emotional rollercoaster.

There are going to be times when the initial response to something sends your thoughts and feelings on unpredictable loops and that is not the time to talk.

I have a colleague who has a sticky note on her computer that says “24 hours.” As soon as she has an email/voicemail/hears of a conversation that gets her heart racing, she looks at it and waits. This wisdom works for many situations. Practice it often and even in excess.

2. Always, always, start with a humane greeting.

A sincere inquiry into how things are going, an expression of gratitude for what has been done. Agents and editors work very hard for a lot of people, and you have the opportunity to be part of that. That’s amazing. Express your gratitude often.

Link to the rest at Writers in the Storm

How Authors Can Invent Their Own Advances

From Publishers Weekly:

Funding a book-length project, whether it’s a first book or a fourth, can be challenging—even more so without an advance, or with a nominal one. However, with some research, organization, entrepreneurial spirit, and persistence, a writer at any career stage can find resources to “invent” an advance and obtain the support to complete a manuscript. Below are some options writers can look to.

If you’re working on a first book, the Elizabeth George Foundation provides one-time yearlong grants. Funds may be used for living expenses, travel for research, artistic residencies, writers conferences, necessary enrichment or related coursework, or tuition in accredited MFA programs in the U.S. Short story writers, poets, unpublished novelists, emerging playwrights, and unpublished creative nonfiction writers who are U.S. residents may apply.

The Sustainable Arts Foundation supports writers who are parents by giving unrestricted cash awards to individuals as well as by funding family-friendly artist residencies. Recent individual awardees received $5,000 each.

For creative writing projects with an international focus, the Fulbright Awards considers and funds both teaching/research and research awards. If you have a BA or are a recent graduate, you’ll likely want to apply under the Fulbright Student Program; graduate-degree holders who have been published will likely apply under the Fulbright Scholar Program for midcareer and established professionals. Many countries do not have a foreign language requirement, so you may undertake your book project research in English. For some awards, the Fulbright now offers a “flex option,” which means if you are granted that award (either for a semester or full academic year abroad), you may allocate the research over shorter time periods.

Link to the rest at Publishers Weekly

Learning to Love the Loneliness of Writing After My MFA

From The Literary Hub:

When I went to grad school, I brought Harold. Harold is my dog. He’s 80 pounds, a pit bull terrier mixed with something larger than a pit bull terrier, meaning most of the few pins on the Craigslist rental map that “allowed dogs” would not allow Harold. So I had to settle with renting a tiny standalone house a few miles from the university and, more importantly, outside the neighborhood where many of the other students in my program lived. This made me nervous. I worried that I would struggle to find my footing in the community.

Which is odd, considering that the solitude of it is what drew me to fiction writing in the first place. I’ve always enjoyed having the freedom to build out, refine, and reshape my ideas on my own, seeking input only when I myself deemed something ready to be seen. Writing fiction is one-pot creativity. You take your ideas into a room, you let them stew, and what comes out is not the starter for another thing that involves other ideas and other processes; it’s the thing, the whole thing.

The problem is it gets lonely. Crushingly so, at times. But crushing loneliness can be dealt with. Emergency protocols can be initiated, loved ones contacted. I’m privileged to have this vocabulary, but I have it nonetheless. What I struggle with more is the lesser loneliness of writing, when every word I put on the page is fine but not great, when every song I try and listen to fails to hook me, when I get up to do the dishes and find only a mug and a bowl in the sink, because I’ve already used this as an excuse to stop doing the thing I should be doing. It will feel like the days themselves are suffering from a low-grade sinus headache, and all I’ll want is to get out, and be around people whose mutual desire for escape will confirm that I’m okay, actually.

. . . .

This was what I sought from a writing community: not connections but a connection to something bigger, a network of people who “get it.” And despite Harold, despite the small standalone house, despite the distance, which some nights, on the way home from the bar on my bike, seemed to double or triple—despite it all, I found it. I experienced the elusive IRL writing community, experienced having a phone full of numbers to text when I needed reprieve from sitting by myself staring at a Word document, and places to go if not one of those texts yielded a concrete plan.

In my workshops, I received a lot of advice that I’m still not entirely sure what to do with. There often seemed to be a sinister trade off at play. The notes of my peers alerted me to my strengths and shortcomings as a writer and made me really consider what I wanted and didn’t want to do with my work. In exchange for this insight, they padlocked the very projects they were in reaction to. Many of the stories I worked on during those two years remain unfinished, residing on my hard drive as individual files or as part of a collection that I tried and failed to sell with an agent I don’t work with anymore. Upon graduating, I shipped a large box of marked up stories to my new address. When it was lost in transit, it felt like divine intervention.

Which is all to say, the things that occurred outside of class—the time spent in bars and crowded rooms filled with those who knew both the exhilaration and profound itchiness of writing—was not a neat side effect of attending a writing program. For me, it was everything. And for some time, I was content.

Link to the rest at The Literary Hub

PG is reminded of law school students who decide they hate the idea of working as a lawyer after they graduate. These folks tend to have huge student loan debts from their undergraduate and law school educations that could best be paid by getting a high-salary job, but they don’t want to be a lawyer with a high-salary job. (There are many lawyers with jobs that aren’t so high-salary, but we’re talking about paying off student loans.)

PG doesn’t know enough MFA graduates well to know if there are similarities between the law school graduates and MFA graduates who decide they don’t want to do what they spent a lot of money preparing for. However, as a general proposition, if anyone asked PG whether they should enter a career-oriented course of graduate studies (anthropology doesn’t count) without being convinced they really wanted to do work as a lawyer or writer/editor, he would suggest they find a job and see how they feel about writing or law in a couple of years.

Participating in the adult working world will introduce most college graduates to occupations and business lives previously unknown to them. They may surprised to discover that they really enjoy helping people find the right life insurance policy.

There are more than a few mature adults who discovered a wonderful field they had never considered entering while they were in college. PG has always been happy as a lawyer (save for dealing with one bizarre senior partner and a couple of crazy clients), but had no idea that he would ever find legal work interesting until he had been out of college for a few years.

These observations and accompanying advice are definitely not original with PG. During the spring of his senior year in college, PG’s academic advisor, an older woman who was greatly respected in her rather exotic field of study and was always addressed as “Miss Lee” instead of Doctor or Professor Lee, called him into her office following a class.

Miss Lee asked PG what he was planning to do after he graduated. He threw out vague possibilities that included traveling to Africa or Sweden and looking around when he arrived there.

Miss Lee’s response was direct and forceful. “You need to get a job. Here is the address of the student placement center. Go there right now and tell them you want them to help you get a job.”

PG followed Miss Lee’s advice and, a couple of days after graduation started a job he hadn’t previously known existed. That job lead to another job which lead to law school, etc., etc.

PG hasn’t been to Africa or Sweden but, to this day, has been exceedingly grateful for Miss Lee’s advice and acknowledges that his life would not have been nearly as rewarding had she not told him to get a job in a manner that persuaded him to promptly follow her advice.

How to Kick the Next Book Blues

From Publishers Weekly:

In the literature biz, there is no rush like a debut. Before that first book hits, anything seems possible, the improbable feels likely, and that proposed media blitz seems like it might just actually work. Also: that starlet with the production company could (let no doubts linger) love your plot and—even more flatteringly—your prose. That photographer charged with freezing your face for all time will (there’s no stopping hope) trick your age out with the lights. The airport bookstores will stock your book, Trevor Noah will slot you in for an interview, conference organizers will rain their keynotes down upon you, and there are just so many prizes to be had.

Indeed, there’s no rush like a debut.

It’s the aftermath of the debut that crowds the heart and head—not all the time, but mostly. It’s then when we writers take stock: we stumbled or we didn’t; we were seen or we were not; we were loved, we were not loved, we were neglected; our emails were answered or they were ignored. Failure is one thing. Success is something else. Success breeds the need for an even better next book.

All of which requires hyped writers embarking on their next books to find a quiet room in the house inside their heads—a place where the imagination has not been spent, diffused, defected, defeated, harassed, minimized, bullied, or drowned out by the story already told, the book already made, the praise already compressed, the expectations already sparked, and the rumors of other superstar writers who somehow wavered in the shocking aftermaths of success. What, after all, kept Harper Lee from finishing a second novel for all that time? How much, precisely, did F. Scott Fitzgerald suffer in the afterglow of early fame?

. . . .

But what if the writers of series grow desperate to move to a new writing room inside their heads? I’m not suggesting that all do, of course, but, what if? What if what they want to do next is not precisely within their lucrative, reliable brand? What if their next is, to the Ps and the Ls, a most terrifying risk?

Link to the rest at Publishers Weekly

PG notes that indy authors can make their own decisions based on how they feel and what they think their readers would enjoy.

In PG’s exhaustively impartial opinion, smart authors are better at marketing their books effectively and efficiently than whatever sort of people are going to work for publishers these days.

Lessons in Waiting for Yes

From The Millions:

I used to be in a band.

We played more than 600 shows in our roughly seven years together. We lasted seven years and 600 shows and three full-length albums and four EPs and two tapes, and dozens upon dozens of sessions, interviews, and videos. We weren’t the best. We weren’t the coolest. We weren’t the hippest. But we were good. . . . And we outworked everyone. Beyond any music we ever created, we became most known for that work ethic. We were the Road Dogs, the writers said, the Working Man’s Band, the Hardest Working Group in Rock ‘n’ Roll.

. . . .

Yet all of that hard work yielded nothing.

Well, that’s not entirely true. It yielded seven of the greatest years of my life, the majority of which were spent driving around the country, playing my guitar every night, making new friends and fans, seeing old friends and family, watching our small but devout fan base singing words that we wrote right back in our faces, and spreading our beer-soaked gospel in every corner of the country. We got to see our world in a way few people get to see it, and I’ll never suggest anything other than our being amongst the luckiest people on Earth.

But in the end, it resulted in nothing other than fond memories and a lifetime of experiences. As far as tangible returns on our years-long investment, we had nothing to speak of.

And yet here I am, starting at the same point I started at almost a decade ago. Only now, in place of a guitar and a bunch of songs, I am armed with a laptop and a bunch of stories.

I’ve decided to parlay my life and career from (arguably) the hardest industry to break into to break into (arguably) the second-hardest industry to break into. I’ve decided—thanks to a resume whose main body attempts to explain how being a “guitar player” can bring value to your company—to try and get paid doing one of the few things I know I can do well: writing.

Because being a musician—a decade of noes and passes, of agents and managers and labels and distributors and venues and bigger bands and producers telling me (in their kindest boilerplate language) that they’d rather not work with me—wasn’t enough, I’ve decided to have another go at failure in an attempt to start a writing career.

. . . .

I write about sports and about wine. I write about the local flair of my adopted hometown and about the Italian-American food that is my family’s heritage. I write about my son, 18 months old and nearly half as tall as his mom.

Last summer, I pecked away every morning at a story about him, about her, and about me, and emerged with a 45,000-word manuscript of which I am very proud. I wrote it for myself. I wrote it for my mom, who’s been dead half a decade, and for my family, who are still here. I wrote because I felt that I had a story I had to write. I wrote for all the reasons the half-cocked self-help gurus tell you to write; “Don’t write the story because you want to get published. Write the story because you need to write the story.”

I needed to write that story. But I also wrote it with the intention of selling it to a publisher.

. . . .

But first I have to wade through another cycle of the endless noes and passes, as the 50-plus literary agents whom I’ve queried and the 50-plus more that I’ve yet to query tell me in their kindest boilerplate language that they’d rather not work with me.

Link to the rest at The Millions

YouTube Adpocalypse is No Surprise

From The Illusion of More:

YouTubers call it the adpocalypse.  It’s a word is used to describe the steady erosion of YouTube’s support for small and independent creators by demoting or demonetizing their channels in favor of more traditional, mainstream material.  Julia Alexander at the The Verge wrote in April of this year …

Between 2011 and 2015, YouTube was a haven for comedians, filmmakers, writers, and performers who were able to make the work they wanted and earn money in the process…. In 2016, personalities like Philip DeFranco, comedians like Jesse Ridgway, and dozens of other popular creators started noticing that their videos were being demonetized, a term popularized by the community to indicate when something had triggered YouTube’s system to remove advertisements from a video, depriving them of revenue.”

While not directly related to copyright, I would include the adpocalypse in a chapter about the broader copyright debate because one of the underlying premises of the “copyright is obsolete” narrative is that the new opportunities created by the internet could replace traditional licensing regimes with legacy “gatekeepers.”  With an evangelical zeal, some of the loudest copyright critics sermonized that the internet was replete with untapped sources of revenue for creators, and YouTube was their Zion—a place where creators could slough off tired notions of ownership, share their work with the world, and earn a living from Google’s advertising machine.

The fact that people were making a business out of being YouTubers—ranging from profitable side-lines to multimillion-dollar payouts for a handful of stars—was sufficient anecdotal evidence to bolster the talking point that concepts like copyright were anachronistic and regressive.  The lecture at old creators was a general theme that they should stop “whining” about lost sales, piracy, devaluation and embrace the unprecedented prospects before them.

. . . .

That was a theme my fellow luddites kept reiterating—that YouTube will “empower” new creators until it is no longer in its business interest to do so, at which point the company will change the rules without warning or transparency.  That was the underlying absurdity of the entire line of argument against creators’ rights—the illusion that a company like YouTube was liberating new creators, even making them feel a sense of ownership in the platform itself and that this apparent symbiosis would last indefinitely.  “The golden age of YouTube — the YouTube of a million different creators all making enough money to support themselves by creating videos about doing what they love — is over,” writes Alexander.

Perhaps.  But I wouldn’t think of it as the party is over so much as a party to which most YouTubers were never going to be invited in the first place.  The promise of millions becoming YouTube entrepreneurs was never attainable, or at least sustainable.  “96.5 percent of all of those trying to become YouTubers won’t make enough money off of advertising to crack the U.S. poverty line,” stated a 2018 article at Fortune.com. YouTube was always a casino, and Google is the House.

. . . .

More than a few of my fellow luddites have mentioned that YouTube’s monetization in not about creators, and never has been.  As composer Kerry Muzzy describes in a sit-down interview with Neil Turkewitz, “So far I have identified 97 million views of videos with my music in them, representing 303 million minutes of watch time. Those 97 million views happened before Content ID located my music in them and under YouTube’s policies, I can’t monetize them retroactively — so YouTube and the uploader made a small fortune in ad sales on those videos, but I got nothing.”

This post is not a gloat.  I legitimately empathize with most creative people, and YouTubers are no exception; but one thing the “old” creator can tell the “new” is that very few favorable tides last a lifetime, which is one reason owning copyrights in successful works can be so critical for so many creators.  Like the aging jazz musician whose royalties in a pre-1972 sound recording just might be her medical bills for the year.

Link to the rest at The Illusion of More

PG suggests the same pattern has applied/will likely apply to indie authors on Amazon. The idea that writing and publishing an ebook is a sure path to financial success and security was an initial Amazon meme.

Plenty of one-shot-wonder “authors” may still receive small payments from Amazon each month, but long-term success for indie authors requires hard and smart work – writing good books, promoting them well, keeping readers involved to the extent they want to be involved, building and sustaining a brand that equates with quality, understanding the segment of the book market in which you exist, etc.

That said, PG would feel better about the long-term well-being of indie authors if Amazon had more successful competitors for online ebook publishing and sales. No disrespect to the variety of start-up publishers who provide good service, quality ebooks, and fair treatment for authors, but PG hasn’t seen anyone who seems to have the ability to scale up to become a second Amazon in terms of sales and reader mindshare. (He would loudly cheerlead for anyone who looked like they could pull off such a difficult feat.)

For all its childish grumbling about Amazon, major publishers and the infrastructure that surrounds them are likely as dependent upon Amazon as indie authors are. Other than in a handful of high-income neighborhoods that support all sorts of retailers that exist nowhere else, and perhaps a few college towns, PG thinks the physical bookstore business is on its way to financial oblivion as well. PG hasn’t seen any credible demographic study of consumers who regularly visit physical bookstores and purchase from them, but he suspects it’s becoming more and more of a niche group.

PG also suggests that the lending of ebooks via traditional libraries is another potent force that will impact the bookstore market. For PG, borrowing an ebook via the local library system isn’t quite as frictionless as Amazon’s purchasing experience, but it can still deliver a quality book from a traditional publisher to PG’s ereading device at 11:00 PM when he’s not quite ready to go to sleep yet.

Advice for Women with Book Advances

From Publishers Weekly:

My first love was in a band. His advice about music translated easily to the writing life—or I made it fit, those nights I was killing time backstage in dive bars during sound check. “Leave them wanting more” was his advice on playing. So I won’t drone on when I give readings, erring on the side of reading too little.

“All money made by the band goes back to the band” is another one of his sayings—easy to follow when I made only $10 here and there publishing poems. My first three books were poetry, published because they had won contests.

I put that prize money back into my band—back into my writing—using it to print postcards, to enter contests, and, importantly, to acquire gas and food as I traveled around giving readings. That was back when writing wasn’t my full-time job. It is now, by necessity. And the world is different now, fueled by a gig economy seemingly hell-bent on driving us into the ground with exhaustion.

Elizabeth Gilbert famously used her book advance to travel while writing Eat Pray Love. V.E. Schwab says she spent her (more modest) first book advance on, “in order: Rent. Groceries. Bills. Self-promotion.”

Schwab was responding to a Twitter thread on advances. Writers’ responses to what they had spent or would spend advances on included college, a new roof, and an adoption, as well as on evergreen expenses such as bills and insurance and paying down debt. Michelle Belanger said her “book advance story speaks to the failure of U.S. health care”; she spent it on oral surgery, which she had to pay for out of pocket.

These responses were overwhelmingly practical. And the responses overwhelmingly came from women.

The idea is that you spend your book advance on the living expenses accrued while writing the book. But many people have already finished a book before it sells. And most of us aren’t paid enough of an advance to live off it, or at least not for very long—not in our era of sky-high rents and insurance costs.

. . . .

A few months after the novel sold, I was laid off from my job. My coworkers and I were in the process of joining a union, and I didn’t receive severance. As soon as he learned I had been laid off, my literary agent, Eric Smith, suggested I polish up the next book he knew I was writing. He said we could sell it on the strength of sample chapters and an outline. And he was right.

The idea of spending all of a book advance with the expectation of future earnings that may or may not ever come is dangerous. But I did spend every cent of an advance once. And it was the smartest thing I have ever done.

That advance, for a novella, was the first one I earned. And I can tell you exactly what I spent it on: I hired a lawyer. Because of that advance, I was able to get a divorce, get custody of my child, and get child support established. That advance saved my life.

. . . .

My advice for all women writers: save your advance. Save every single penny you can. Because your survival is not guaranteed—as a writer but also as a person who is still thought of as less than in this world.

Link to the rest at Publishers Weekly

A Comprehensive Guide to a Content Audit

From ReadWrite:

In content marketing, it is always the 80/20 rule. 20% of content brings 80% results. This holds water for every content marketing audit I have done. A handful of articles pull the maximum number of clicks and conversions. When we talk about content marketing, the first thing should be to create and distribute content that often we don’t reuse.

According to a study, most content marketers don’t feel the need to audit, which is strange as it helps improve content marketing strategy.

What is a Content Audit?

It is a process of systematically reviewing all the content on your website. The process allows you to pay special attention to the optimization efforts and see whether you meet your business objectives or not.

If performed adequately, you can find gaps in your content which can be fulfilled to serve your target audience better. Finding your target audience will not only step up your content game but will also help mature your digital strategy following the dynamic industrial trends.

. . . .

Before creating content, you must ask yourself who your audience is? What is your audience looking for? How can you solve their problems? All these questions will help you to write a clear and crisp copy that is as relevant to your audience as possible.

Once you’re done, you’ll be all set to write content copy that can move mountains. Every content marketer has their way of creating and publishing high-quality content, but there are a few things you must ponder before creating a writing piece. The first one is the audience.

Your content should resonate with your audience, so they keep on coming back to you. Seek feedback from your current customers through social media pages, emails, and surveys.

. . . .

Identify where your SEO stands:

  • Identify your high ranking web pages and keep them aside from the low ranking ones. Take the help of Google spreadsheets or any other spreadsheet while doing so.
  • Understand what content you need to remove or update on your website.
  • Check for backlinking and interlinking.

Link to the rest at ReadWrite

Authors Break Silence with Complaints About ChiZine Publications

From File 770:

ChiZine Publications, the Canadian horror publisher run by Sandra Kasturi and Brett Savory, has been under fire from writers this week for slow payment and nonpayment, accused of bullying and blackballing an author who complained, and in connection with remarks made by some individuals associated with CZP of a sexist and racist nature.

The social media outpouring seems to have been precipitated by the sharing of what passed between author Ed Kurtz and ChiZine Publications. I haven’t sourced the beginnings of this conversation (which may not have been public), but the details appear in CZP’s denial and Kurtz’ rebuttal below. But before turning to them, it’s helpful to look at one of Michael Matheson’s posts.

Matheson’s comments on Facebook include:

…Just now catching the edges of what happened with Ed Kurtz and CZP. And I can’t even begin to say I’m surprised. Honestly, I’m just glad we’re finally as a field starting to talk about the problems with CZP a little more publicly.

If you’ve never had a problem working with/for them, that’s fantastic, and I know it’s true for a number of people. But having been on the inside of that company for two years (2013-2015, longer if you count time spent working for Chiaroscuro Magazine doing reviews and review management before that), the issues that are coming up around Ed aren’t unusual. These are longstanding issues, spread across CZP’s interactions with writers, editors, interns, publicists, cover artists, agents (some who flat out won’t allow their clients to work with CZP), multiple distributors, several book printers, and they’re not going to get better.

…Long story short, you could not pay me to work with CZP ever again – not least of all because beyond the collected freelance payment of $3,200 for working on 30 books in whatever span it was (which I think was also in the two years I worked directly for them), I never did get paid. Nothing like hearing “Oh we’ll be able to pay you a salary/stipend when we get the Book Fund,” for two years running.

ChiZine Publications has publicly responded to charges about their payments to Ed Kurtz and allegations of mistreatment.

Given the recent discussion on social media about our professional relationship with author Ed Kurtz and other authors, we feel some of the mis-statements that have been made need to be corrected.

In 2018, Ed approached us, asking about monies due him from a Russian translation of his novel. At the time, we told him the monies had not yet been paid to us, and we checked with our foreign rights agent, who confirmed that they had received no monies either. We did not receive the translation rights monies until late April of 2019.

Once we received the translation monies owed, we paid Ed within 48 hours.

Earlier this year, we were approached by the Horror Writers Association to mediate the situation—and we do acknowledge that Ed’s author royalties were late at the time, which we regret, and which situation was corrected promptly. ChiZine Publications remains a small press run by two people, and while we do our best to stay on top of the business, we occasionally fall short. This is not something we take lightly—our author relationships are important to us.

Ed Kurtz’s royalties are currently paid in full. Any other monies he might be due will be paid on his next royalty statement, which will be in spring 2020.

As to an accusation that we, along with other small presses, attempted to blacklist Ed Kurtz, or threaten him in any way—that is categorically untrue, and we deny it. We were proud to publish Ed’s novel and were eager to publish his next one, as per our contract option. But when he wished to withdraw that novel, we respected his wish.

At no time has Ed ever asked for a rights reversal, although of course he is entitled to do so. We are happy to revert his rights if he makes that request.

We are aware that this discussion has brought to light instances of late royalty statements or payments, and we believe it is important to address this with our authors.

Accordingly, over the next four to six weeks we will be reviewing our financials, and reaching out to our authors and/or their representatives, to ensure that royalties are up to date, and promptly address any shortfalls.

If any of our authors have any specific questions—whether regarding royalty statements or any other business-related concerns—please contact us and we will do our best to provide answers in a timely fashion.

. . . .

Meanwhile, there is concern that the authors will unfairly receive the brunt of the punishment when customers stop buying books from CZP, or reviewers don’t cover their CZP books (as a couple online critics have already announced they will refuse to do in the future).

Link to the rest (in a much longer post) at File 770 and thanks to SFCN for the tip.

Expect Failure

From Kristine Kathryn Rusch:

Not too long ago, I made a suggestion to someone I’m working with. I thought we should send our project to a Big Name Magazine, for consideration in one of the many things they’re doing. (Yes, I’m being deliberately vague.)

The response I got from my partner on this project was purposely discouraging, questioning my desire to even try because Big Name Magazine gets thousands of submissions. I pushed—hard—and the project got submitted.

I’m not sure I got angry about that response, but I did get peeved. I personally hate it when someone refuses to try because thousands of other people are trying too. Guaranteed failure, that’s what that attitude is, and not the good kind of failure.

It’s the kind of failure that shows a lack of belief, either in the self or the project.

A lot of people refuse to try anything because they’re afraid of failing. And I find that ironic: because failing to try is failing.

. . . .

“Expect Success” is all about attitude, about approaching everything—including submitting a project along with thousands of other people—with the idea that your project could succeed. Be optimistic and try.

The other point of expecting success is to pick yourself up and dust yourself off and keep pushing until you do succeed.

But if you do that, then the subtext is this: you will fail.

A lot.

And for some reason, most people see failure of any type as a failing.

So imagine my delight when I was reading an article in, of all things, a magazine that I get for free because I went to the Consumer Electronics Show. In the May/June issue of I3, entrepreneur Jake Sigal explores something they do at his company, Tome.

Tome both shares and celebrates failure. Sigal writes:

We have a fail brick with our logo that is earned. Whenever anyone fails, we post a message on Slack and show off  the brick on our desks as a badge of honor.

Why? Because Sigal’s company “encourage team members to push personal technical limits, without fear of the consequences of failure….Failure is not only tolerated, it’s expected. We use it to decommission certain techs while others are prioritized.”

Link to the rest at Kristine Kathryn Rusch

Here’s a link to Kris Rusch’s books. If you like the thoughts Kris shares, you can show your appreciation by checking out her books.

What is hybrid publishing?

From Nathan Bransford:

In the last twenty years there has been an explosion of new publishing models that take advantage of new opportunities afforded by the internet and advances in printing on demand. There’s also been a corresponding rise in scams. So what is “hybrid publishing” and how does it fit into all of this?

Hybrid publishing isn’t quite traditional publishing and it isn’t quite self-publishing. Essentially: A hybrid publisher takes on some or all of the functions of a traditional publisher, but the author shares in more of both the initial investment (in the form of fees) as well as the upside (in the form of higher royalties).

It’s tough to generalize about hybrid publishing because there are so many different models with so many differing levels of legitimacy. Many scam artists out there have taken advantage of the hype around hybrid publishing in order to put a glossy spin on exploitive practices.

One more reason for confusion around hybrid publishing is that a “hybrid author” is a totally separate term. This usually refers to an author who has been both traditionally published and self-published (such as yours truly), not necessarily someone who has published a book with a hybrid publisher.

Hybrid publishing is still viewed with quite a bit of skepticism in some corners of the publishing world, with some still viewing it as little more than vanity publishing by another name. But as publishing continues to evolve away from the virtual monopoly of traditional publishing, expect to see new upstarts continue to pop up in this zone.

. . . .

One helpful way to think about the book publishing process is as a collection of services, such as editing, design, and distribution. In traditional publishing, the publisher handles all of the services and pays the author an advance on top of that. In self-publishing, the author handles (or outsources) all of the services but receives more money per copy sold.

In hybrid publishing, the hybrid publisher usually manages these services, including distribution, but the author shares in the cost of production and an initial print run in exchange for royalties that are higher than traditional publishing but less than self-publishing.

In theory, hybrid publishers offer value by managing these tasks for the author, and some offer better design and print distribution than a self-published author would be able to achieve on their own.

Some hybrid publishers are selective in the authors they choose to take on, others are more like assisted publishing models that will take on all comers.

. . . .

There are really two types of authors who should consider hybrid publishing:

  • Authors with cash who are looking for a bit more upside than regular self-publishing.
  • Authors with cash who don’t want to manage the publishing process on their own.

Notice the “with cash” part? Yeah. If you don’t have cash to burn there are more economical ways of getting your book out there. Traditional publishers will pay you to publish your book, and self-publishing tends to cost less than hybrid publishing, especially if you handle some of the tasks on your own.

Some authors might appreciate having the publishing process managed for them and are willing to pay to not have to get into the self-published weeds. Or you might come across a hybrid publisher who genuinely seems to offer a value add with their design or distribution.

. . . .

At worst, a hybrid publisher is really just a vanity press or scam artist in disguise, taking advantage of the buzz around hybrid publishing and exploiting your ego to charge you top dollar for things you don’t need.

. . . .

  • Know what you’re signing. What rights are you handing over? What costs are you committing to? How can you get out of the arrangement if things go south? Be absolutely sure of what you’re getting into before you commit.
  • Be very skeptical of agents and publishers who use a bait and switch that steers you to their self-publishing arm. Many publishers, including some of the major ones, use extremely scuzzy services that are at best extractive of your cash and at worst wholly exploitive. Some reputable agencies have established legitimate hybrid publishing enterprises, but unless you’re already a pre-existing client, be very skeptical.

Link to the rest at Nathan Bransford

PG will second the warning about scam artists contained in the OP.

At this point in the self-publishing revolution, there are quality cover artists who are happy to work with indie authors for an appropriate fee. There are quality editors who are willing to work with indie authors for an appropriate fee.

Book formatting for most fiction books and many non-fiction books has become much easier to do on your own with Amazon’s Self-Publishing Resources, including Kindle Create. However, it’s not difficult to find a professional book formatting artist who will work with indie authors for an appropriate fee.

If you want help, email and online marketing service specialists are not difficult to find . . . online!.

PG thinks in all but very unusual cases, the author should be the boss and everyone else should be a contractor, providing a particular service. The author needs to be in the position to advance fees to the various specialists, but that relationship puts the author in control. If money is very tight, friends, acquaintances, high school or college art students looking for opportunities to build artistic résumés, etc., are possibilities.

The author is the one who publishes the book and receives all sales proceeds directly from Amazon, Nook, Kobo, etc. If accounting or business management help is needed, the author can send copies of royalty reports to those specialists providing assistance.

Yesterday

Not much to do with writing, but perhaps a writing prompt.

The premise for a new movie PG just stumbled upon, Yesterday, is that due to some cosmic occurrence a small-time struggling musician is the only person on the earth who remembers The Beatles and their songs. For everyone else, The Beatles never existed.

Here’s a trailer:

From The Wall Street Journal:

How much is an idea worth? In show business it often depends on who came up with it.

In the surreal comedy “Yesterday,” a struggling musician catapults to fame by singing Beatles tunes as if they were his own, following a freak occurrence that erases the band from the world’s collective awareness.

The real-life story behind the movie, in theaters Friday, tracks nearly the opposite trajectory: A struggling screenwriter comes up with an original idea, but can’t get the project made until he passes the torch onto someone much more famous.

. . . .

Moderately successful TV writer Jack Barth had spent many a hard day’s night trying to write for the big screen, penning more than 20 scripts over the course of his career—none of which he had ever managed to sell. Then, inspired partly by his own failures, the 62-year-old Mr. Barth had the idea for “Yesterday,” and spent a few years trying to get his script made into a movie. But it wasn’t until Richard Curtis—the acclaimed writer and director of “Four Weddings and a Funeral” and “Love Actually”—heard Mr. Barth’s idea that the dream started to become a reality.

Although Mr. Curtis had experience adapting other people’s ideas—most notably with Helen Fielding’s novel “Bridget Jones’s Diary”—in this case he preferred to write his own version of the story. Mr. Barth, selling his idea for what he calls “a fair price,” hoped for the best, knowing he no longer controlled the film’s fate. He didn’t reveal the price.

Mr. Barth credits Mr. Curtis with writing a charming movie, even though their respective scripts take different turns; in Mr. Barth’s more cynical version, the film’s protagonist, also named Jack, fails to attain stardom.

“My view was, even if I woke up and I was the only person to know “Star Wars” or Harry Potter, I probably wouldn’t be very successful with it, because that’s kind of the way things have gone for me,” Mr. Barth says.

. . . .

“When I wrote my version I hadn’t actually read Jack’s; that was the deal,” Mr. Curtis says. “So I guess it was my natural instinct that went for a more optimistic version.”

. . . .

Because of his decision to sell the script, Mr. Barth can’t take credit for writing the movie and isn’t accorded the coveted “Screenplay By” credit. Instead, he shares the less prestigious “Story By” credit with Mr. Curtis, which means he is also ineligible to receive major awards.

Link to the rest at The Wall Street Journal (Sorry if you encounter a paywall)

The Economics of Writing a Technical Book

From Medium:

I am not an expert. I have co-authored a single book in 2017 called Cloud Native Infrastructure for O’Reilly Media. Many people have asked me what it was like so I will attempt to explain the process, time investment, and financial incentive here.

. . . .

The process was about what I expected. I was introduced to Brian, our first of three editors, from someone I knew who was already writing their third book. They thought I might be a good fit for what they were looking for so they made the introduction.

I thought about it for a couple weeks and then submitted a formal book proposal which entailed filling out a Word document template and emailing it to the editor. I didn’t hear back for about 3 weeks and then, after a follow-up email, heard the proposal was approved. After a kick-off call it was suggested that I find a co-author to help write the book. I had a week to find one and then needed to sign a contract with O’Reilly for dates and deliverables. I interviewed a few people and Kris Nova and I complemented each others skills perfectly for the content we wanted to cover in the book. She agreed it sounded like a good topic and she was excited to take on the challenge.

The contract seemed fairly standard and focused around content ownership and royalties split. The default split between authors is 50/50 which we stuck with. The contract stipulated that Kris and I own the copyright for the content, but O’Reilly has exclusive rights to use the content any way they see fit throughout the world now and in the future for the duration of the copyright.

Once the contract was signed there was a steady pace of work as we both figured out how to lay out content and what we should write about. O’Reilly provides a platform called Atlas for writing which is quite good. You write in plain text AsciiDoc and then O’Reilly’s Atlas platform can generate a PDF, or other formats, via the web interface or API. We both used atlas-cli to generate PDFs as we wrote. Generating the PDFs was a good feedback loop on the content. It helped make sure formatting was right and also allowed us to take a step back to read what we wrote.

. . . .

On March 1st we were assigned our cover animal which Kris and I named Andy O’Connor the Andean Condor. We were pretty excited to see the cover for the first time even if the subtitle went through multiple revisions. We didn’t get to pick the animal or the picture. We were told up front we wouldn’t get to pick the animal so we knew what to expect. We were also told that Tyrannosaurus Rex and unicorns are not allowed.

We kept writing until the 1/2 draft was due in early June. We turned it in and got less feedback than we expected, but it was still good to have a fresh set of eyes looking at it. We didn’t like what we had created. We had written almost 6 chapters and threw away 3 of them. The first two were heavily edited and the remaining chapter was trimmed down significantly and turned into an appendix.

We had some more planning meetings and came up with a revised outline that we submitted to our editor for review. By this time we were on our 2nd editor who wasn’t very familiar with the project so we got very little feedback and went with what we had.

. . . .

The first Tuesday of September the full draft was due and then went into a review process. There were technical reviewers we were able to suggest but mostly O’Reilly pulled from a pool of their trusted reviewers. We got minimal feedback from most of them (a survey form) and one returned notes on the PDF. We had a week to make edits. During this time the draft was made available as a preview on Safari books. In retrospect I wish we had posted preview chapters sooner which was something our first editor suggested, but we were both too embarrassed to follow through.

It wasn’t enough feedback for me so I reached out to more people and sent them chapters looking for someone to tell me it sucks and why. Luckily, I found someone who would give me the harsh feedback I wanted and I had about 3 days to incorporate their changes into the book before it went off to post production.

The last push was very difficult and stressful. There were a lot of big changes on the last weekend which was a risk, but I think in the end made the book better. The final weekend we moved some chapters around and wrote a chapter from scratch for content we felt was missing.

. . . .

I believe the first PDF came back with more than 1300 edits. Overall there were more than 2000 changes made during post. I later found out this amount of edits is fairly standard for our book length. We had about 3 weeks of emailing large, heavily notated PDFs back and forth which was no fun compared to the plain text git workflow of writing.

. . . .

All in all I worked from Feb — Oct for roughly 5 nights a week at 2–3 hours per night. I also worked about 3 weekends non-stop when a draft or final edits were due. Roughly I’d say I worked about 500 hours total. That was only my time and doesn’t include Kris’. I was lucky to have a co-author to share the load.

. . . .

At the end of final edits I was done (contractually and mentally). I had read through the entire book at least three times and much of the content was starting to lose meaning. After sending the final edited PDF I wanted to stress about missing an edit before going to bed, but I was too tired to care.

. . . .

O’Reilly provides an affiliate program which was terrible to set up and in the end hardly worth the time. You get a cut from all sales that go through your link but I have never received any money from affiliate book sales. The only money I got was when someone used my link and then bought a ticket to an O’Reilly conference.

. . . .

I attempted to set up an affiliate program for Amazon but my application was denied. Amazon offers an author central site to create a 1998 inspired author profile page and an out of date book sale statistics and rankings. I’m really not sure the point of creating the Amazon author information outside of claiming the book(s) you author and confirming that you have a terrible book rank.

. . . .

I would suggest anyone writing a book spend a night to register a domain and set one up. I launched it on August 31, 2017 and it has over 4,600 visits which is terrible by most website standards but good as a place to funnel users for info.

. . . .

From December through March the book has sold 1337 copies. I have no idea how well other books in this category sell. This total also includes 2 book signings at conferences that were sponsored by the CNCF (Thank you!) which was roughly 150 physical books total. On average, the book has sold 222 copies per month which is greatly skewed by the first month which had 930 sales. The last month (March) had 34 physical book sales. I suspect that number will go down even more over the next few months.

Sponsorships was an unexpected source of income. We have been lucky enough to have 3 sponsors so far. The sponsor pays O’Reilly for exclusive rights to provide a PDF and optional print version of the book. The company gets to put a forward in the book that Kris, me, and an O’Reilly editor approve. Once the sponsor completes their contract with O’Reilly they can do whatever they want with the books. Usually, the PDF gets put behind a web form so you fill out your email address and the company uses it for marketing services and getting customer leads. Physical books are usually given away at conferences where they can scan badges.

. . . .

Each full book sponsorship for one month nets me $3,705 and partial sponsorships give an amount based on percentage of the book sponsored (e.g. 5 chapters in a 10 chapter book is 50% sponsored). That’s much better than I expected because a one month full sponsorship is more than all other sales combined.

. . . .

There are also some other sponsorships that I think count as ebook sales but I never got a clear answer how royalties work for those. Book licensing incurs a small payment but I’m unclear how that is used. From my statements, three people have licensed the book or excerpts from it which has netted me $2.37.

. . . .

My April 2018 statement (sales from December — March) says I’ve made $11,554.15 which roughly breaks down to $23 per hour for the estimated 500 hours of work. Without the three sponsorships that would have been $5.29 per hour.

. . . .

The book has provided a few other opportunities that I probably wouldn’t have had. So far I’ve done a couple podcast interviews, spoken at a few events, did one webinar, and have had a few opportunities for more writing projects with O’Reilly (some of which I’ve taken).

Would I write another book? Not for the foreseeable future. I would like to update Cloud Native Infrastructure to keep it fresh with current industry trends, but another book from scratch is not a year long project I’d be looking forward to at this time.

Link to the rest at Medium