From Publishing Perspectives:
The Russian ebook retailer and distributor LitRes appears to be having a good year in ebook sales and suggests that by year’s end, the country could see 47-percent growth—in a sector that still represents a single-digit percentage of the overall market.
In the first six months of 2018, LitRes reports, ebook sales have grown by close to 45 percent compared to the same period last year. This is mainly attributed to a fast-growing enthusiasm for mobile applications among Russian consumers. Sales of ebooks through apps reportedly have grown two to three times in recent months, along with an increase in demand for audiobooks.
LitRes says its ebook sales through mobile applications grew by 79 percent in the first half of the year, while revenue from audiobooks is reported to have almost doubled in the same period.
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The company says that based on its own performance, the market’s growth seems to be stimulated by subscription models. According to LitRes, its MyBook ebook subscription series posted growth of 85 percent in the first half of the year.
At the same time, some growth in the ebook market is also said to be in self-published ebooks, sales of which for the last 11 to 12 months in Russia are estimated in reports to have increased by almost 18 times year-over-year.
Link to the rest at Publishing Perspectives