From Ars Technica:
Kobo’s newest e-reader is going after fans of Amazon’s Kindle Oasis. The new Kobo Forma is the company’s most expensive and comprehensive e-reader yet, coming in at $279 and featuring a waterproof design and an E-ink Mobius display.
Seemingly cut from the same cloth as the Kindle Oasis, the Kobo Forma has an 8-inch display with a large bezel on one edge for gripping. This pseudo-chin has buttons in its center that can be used to flip through pages when the device is either landscape or portrait mode. It’s uncommon to see e-readers used in landscape mode, but it’s a cool feature to have for those who may prefer it (possibly after getting used to reading in landscape mode using smartphones or tablets).
The Mobius technology built into the HD E-ink display uses a flexible plastic layer to make the device more durable while keeping it light. Weighing about 195 grams (0.43 pounds), the Kobo Forma can withstand drops from up to two meters, and it also meets IPX8 standards, which means it can withstand being under up to two meters of water for up to 60 minutes. Kobo also claims that the Mobius tech lets the Forma withstand “more bends, twists, full handbags, and overloaded backpacks” than other e-readers.
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The new e-reader debuts not long after Kobo and Walmart announced their partnership to bring e-books and audiobooks to Walmart customers, and in turn, to more people in the US. Kobo devices and services are popular in Canada, the UK, and other countries, but only recently did the company decide to come back to the US to try to compete with Amazon in the digital reading market.
Through the partnership with Walmart, Kobo e-readers are available in Walmart stores and online, and customers can access Kobo’s library of more than six million e-books and audiobooks through both the Walmart and Kobo mobile apps. The two companies also have a $9.99-per-month audiobook subscription service that, like Amazon’s more expensive Audible, includes one complementary audiobook each month.
Link to the rest at Ars Technica and thanks to Judith for the tip.