From book designer Joel Friedlander via Book Life:
With more and more authors taking the production of their books into their own hands, more and more of those books look… strange. That’s not a good thing for either authors or their readers.
Book design used to be a pretty arcane branch of graphic design, pursued by a handful of practitioners, many of whom were employed by typesetters and publishing houses. Like many other specialties, only the insiders knew or cared about the intricacies of long-form typography and all the small nuances that go into creating beautiful books.
Along with editors, these professionals made sure that the books they produced conformed to long-established publishing industry standards. That’s important when you’re sending your book to store or chain buyers, to media bookers, to reviewers, or to anyone who is used to looking at traditionally published books as part of her job.
So, it really behooves authors who decide to become DIY publishers to educate themselves as to how books are supposed to look, how they are constructed, and what book professionals expect to see.
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1. Blank right-hand pages: It’s very common, especially in nonfiction books, to have blank left-hand pages, and there’s nothing wrong with that. This occurs naturally if your chapters always open on right-hand pages. But if you’ve designed your book to use a two-page spread as your chapter opening (for instance, with an illustration on the left-hand page and text on the right-hand page), you run the risk of having a blank right-hand page immediately preceding the spread (since there’s no guarantee that the preceding chapter will end on a right-hand page). This is a no-no in book layout. We never want to have a blank right-hand page. To solve it, either adjust the typography, or have quotations or artwork on hand that will augment the message of your book, and put those on the otherwise-blank right-hand page.
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5. Odd-numbered pages on the left: Okay, I saved the best for last. Or is that the worst? Just think about this for a moment. When you open a book, the very first page you see is p. 1. There is no logical way that p. 1 can be on the left, because then it wouldn’t be the first page. This is an ironclad rule in book layout: all odd-numbered pages in your book should be right-hand pages. Make sure you get this right.
Link to the rest at Book Life