How an Indie Bookstore Keeps Fighting On

From Publishers Weekly:

Driving to my empty store on a Saturday in mid-March, physically hurting from two weeks of manic bookselling, I made the usual 30-minute trip in 20, cruising through an empty college town that should be full of life. As I drove, I tried to prioritize what to worry about. I imagined a flow chart. Health is at the top. Then there is emotional well-being—and don’t forget about money.

How can I satisfy my personal and company debts with no or greatly reduced income? Moving forward, how will I provide for my family and my staff? How does the bookstore stay relevant and connected to our community while our doors are closed?

All the love from our customers, our reps, and publishers has allowed me to think about a positive outcome, and the encouraging, productive posts from other booksellers on social media—many going through an even harder time than I am—give me great hope for our industry. I am not a social media regular, but late one night I peeked at the store’s accounts. Despite the long hours, our marketing manager was still posting, and the love and support were pouring in. This sustains me.

I’m so very grateful for my staff, smart people with can-do attitudes. Today, there are a lot fewer. A staff of 15 became a staff of six two weeks ago. Some folks were not comfortable working with the public, some had a cold (or was it just a cold?) and had to stay away, and some did not have the skills we needed as we pivoted to a phone-and-online-only business overnight. The six of us, using Slack like it was oxygen, worked together for 14 hours a day, seven days a week for two weeks straight.

Behind locked doors we were placing orders, washing our hands, fulfilling online and phone orders, receiving, cleaning, shelving, packing shipments, placing curbside orders outside on the “pickup bench,” and washing our hands again. Every morning we gathered and identified tasks and made assignments for the day. Every day at the “close of phones” the frantic ringing stopped, and we met again and assessed our emotional and physical states as well as our ideas about how to better the systems we had devised less than 24 hours earlier. We agreed it was good to be busy and not at home.

I’ve been dreaming of showering in hand sanitizer.

Link to the rest at Publishers Weekly