How Booksellers Can Plan for an Uncertain Future

From Publishers Weekly:

Among the issues booksellers will need to address when they reopen their stores is the community-gathering role they play through author and book-related events. As the owner and event curator for Gramercy Books, located in Bexley, an urban suburb just east of Ohio’s state capital, understanding how our customers will return to bookstore gatherings is weighing heavily on my mind.

Like so many bookstores across the country, Gramercy Books is a place of connection, discovery, and inspiration, often through creative programming featuring newly published books. Like my peers, I’ve had to cancel events for many authors whose pub dates fell in the spring and summer. We’ve found new ways to showcase their books through our e-newsletter and, more recently, through livestreaming via Zoom. I’m rescheduling other authors into the early fall, at which time I’m hoping in-person gatherings will again be possible—albeit with reasonable safety protocols.

While a few of my bookselling colleagues have told me they don’t want to think about planning future in-store programs right now, I find that scheduling events down the road brings me some level of optimism, as it does for the authors and publishers we confirm. It suggests that the world, post-Covid-19, might resemble the one we had.

But I can’t help wondering how to approach this. I wonder about the event format, about how large of an audience I should allow and in what kind of space, about how to set up a seating area that allows for social distancing, and about the best ways to allay customer fears while inviting them to attend author events again.

The reality is that none of us know what our eventual regathering will look like. Several states have announced reopening of retail stores with a range of safety protocols that must be put in place. But when the moment of reopening occurs, I suspect there will exist a combination of pent-up demand and lingering fear. One thing I am asking myself is whether our loyal patrons will eventually return to in-store events where they have to sit next to people who are not in their immediate families.

For many customers, their bookstores likely seem safe. 

Link to the rest at Publishers Weekly

1 thought on “How Booksellers Can Plan for an Uncertain Future”

  1. Among the issues booksellers will need to address when they reopen their stores is the community-gathering role they play through author and book-related events.

    Most communities have plenty of bars. The community will gather just fine.

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