Lessons Learned From 9 Years As An Author Entrepreneur

From The Creative Penn:

Nine years ago, in Sept 2011, I left my day job to become a full-time author-entrepreneur. Every year since I have reflected on the journey and what I learn along the way.

. . . .

(1) The global, digital, scalable, location-independent business model is incredibly resilient — especially in pandemic times

When I decided to build an online business back in 2008, I always intended it to be global, digital, scalable, and location-independent. Just to be clear on what that means:

Global — I focus on reaching people internationally instead of locally. I’ve sold books in 155 countries (and my books are available in 190 countries) but not in my local high street bookstore. 

. . . .

Digital — I create for the digital world first. I do have physical products — print books — but I use print-on-demand, so I don’t have to manage inventory or pay upfront for printing.

Scalable — I create once, then sell over and over again. Once I have written a book, I can license it innumerable times and make money from it for the life of copyright (if I manage it well). I prefer to create products that can be sold an unlimited number of times e.g. books, online courses, digital audio, although I would like to do some limited edition print products at some point.

Location-independent — I do not need to be in a particular physical location. I run my business from my laptop and have worked all over the world since 2008.

This business model has always been good to me, but in 2020, the global pandemic meant it really demonstrated its value. I have had no disruption to the business because there is nothing physical to disrupt. If anything, people have bought more books and courses online.

. . . .

(2) Goals change over time — and that’s okay!

When I started writing way back in 2006, my first goal was to leave my day job and make a full-time living online. Writing books was only one part of that picture because I couldn’t see past that first book. I started earning money with speaking as well as blogging and affiliate income, plus I kept my day job.

By the time I left my job in Sept 2011, I was making money from multiple streams of income. I had a few books by then but only one novel, so fiction was a small part of that. My next goal was to get back to a six-figure income because I had left a six-figure job for writing.

I also had a goal to enable my husband, Jonathan, to leave his job. I thought that running our business together would be the next logical step and that it would give us both freedom. He was also stressed and traveling a lot at the time and we wanted to move out of London so the timing was right for a change.

In 2015, Jonathan left his job to join the company and we moved to Bath. He helped the business by scaling operations and putting appropriate systems in place which actually ended up freeing more time for both of us.

And then we lived happily ever after … 🙂

. . . .

My goals have also changed.

I don’t want to grow the business to 7-figures in a way that involves moving into publishing others or author services which is the way that many companies scale in this industry. I don’t want employees — and now it’s just me again (although of course, I still work with creative freelancers).

I still want to be a 7-figure author as I discussed with Emily Kimelman in this week’s podcast, but through scaling my creativity and producing a body of work that I’m proud of, that creates income streams for the long-term, not just for short-term cash-flow. That means creating and licensing my intellectual property — which, let’s face it, is the fun part anyway!

I often talk about the author journey — but it’s also a life journey, and our goals change as individuals and as partnerships and families. I’m still figuring out what this next step looks like but I’m certainly excited for the next year ahead!

Link to the rest at The Creative Penn

2 thoughts on “Lessons Learned From 9 Years As An Author Entrepreneur”

  1. I started in 2012, with similar motivations, and while I’m not as full-time on it as Joanna Penn is, I really see no drawbacks whatsoever to being an indie writer/publisher entrepreneur. It’s really a wonderful opportunity to define your work, your audience, your intellectual property, all under your own control.

    In my career, I’ve built several corporate businesses, from 10 employee firms to 1100. That’s a kick in its own right, but indie publishing is more personal, and even more fun.

  2. Fascinating dive into one successful Indie’s goals and results. I like her focus on scalable IP and “I would like to do some limited edition print products at some point”, which ties into the Kickstarter thread here a bit ago. Good stuff!

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