Lockdown diaries: the book marketer

From The Bookseller:

If you’d asked me how I was coping a month ago, the truth would have been not so well actually. I let the anxiety that so many of us have been feeling overwhelm me, and I was tired of all the Zoom. SO TIRED.

I was pretty good at keeping ‘work’ at ‘work’ before all this – I’d just stay in the office late before going to the theatre, a gig or dance class. I worked late a lot. My brain likes being alive in the evening. I was made for the London culture life! So what happens when that’s taken away? The PMS Pandemic breakdown is what happens. And what a rollercoaster of emotions that was.

Today I’m working hard on keeping balance and boundaries in place. I’m grateful for the new ‘hide self view’ update in Zoom – I love seeing other people but I found it tiring to see myself, I know I’m not alone in this. I never really took proper lunch breaks in the office, now I’m militant about that full hour. Ten minutes of morning yoga has become such a habit that I automatically roll out my yoga mat after making my bed now. Every morning. WHO am I?!

Usborne recently held a well-being seminar as part of Mental Health Awareness week, and I discovered the word bibliotherapy. Isn’t that lovely? I’ve never really been that much of a self-help reader but that’s what I’ve found myself steering towards during these times. I’ve felt the need to educate and reflect. If you’ve been feeling similar, I’d highly recommend listening to Elizabeth Gilbert’s TED Talk on overwhelm in the time of Covid19. It’s wonderful, and might just be the conversation you also need to hear today.

Speaking of conversations, have you found that we’re having more valuable ones? As a marketer, the audience is always at the forefront of your mind, however, never have I felt such a strong desire to be truly connecting with them. I run a niche YA Instagram channel, which I often just about found the time to fit it in around campaigns, however the moment lockdown was announced my approach to this social channel changed. I officially introduced myself as a person to our followers in week 1 by sharing my private collection of comfort reads, and the conversations have blossomed from there. We’re ten weeks into the Usborne YA Social Distance Bookstagram Bingo and I cannot begin to express just how amazing these discussions have been.

Although I may be struggling to get through books at the pace I once did, I’m certainly not finding it difficult to talk about them. And that’s a marvelous thing. Thanks to the conversations I’ve had with our readers the last few months, we’ve collaboratively built The Usborne YA Book Club. It launches in a few weeks and I’m really excited to see how this grows and what learnings crop up.

Link to the rest at The Bookseller

1 thought on “Lockdown diaries: the book marketer”

  1. Over the last few months, I have noticed a steady decline in the number of people participating in both the audio and video streams of Zoom conference calls. When the Great Hunkering started, Zoom calls seemed to have lots of video participants. Then the novelty wore off, and more and more people started using video only. Lately they have become almost all video.

    Wonder what will become of all those video backgrounds?

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