The Final Brandon Sanderson Post

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From Kristine Kathryn Ruch:

Well, Brandon Sanderson’s Kickstarter is one for the record books. It became the highest grossing Kickstarter about a month before his Kickstarter closed. And then it continued to make money, finally ending at $41.7 million.

Brandon himself estimates that when this is all said and done, and every one of 185,341 backers have received their books and swag, he will get roughly a high-end novel advance for each book. That’s disingenuous, though, because these orders on Kickstarter are pre-orders.

I have no idea how many of his readers didn’t want to spend money on Kickstarter or lived under a rock somewhere and somehow didn’t hear about the Kickstarter. Those folks will buy the books in a bookstore, either online or brick-and-mortar. Libraries haven’t picked up their copies yet, and to my knowledge, no foreign sales have been made yet either.

The earnings potential for these books has just started, and they technically aren’t published yet. (I dealt with that in my first post, oh so long ago, on this Kickstarter.) One more thing about the way that Brandon will earn money on these books: the publicity for this Kickstarter alone is the kind that money can’t buy. He’s been all over TV and the financial media, talking about the Kickstarter.

Of course, this has sparked a heck of a backlash, particularly from those who work or have worked in traditional publishing. Some regular readers of this blog made me laugh out loud with their private letters, telling me that Brandon won’t know what hit him at tax time and that this is actually bad news for writers because it gets their hopes up.

I dealt with a lot of the jealousy and the willful blindness in this post, but let me simply say this: Brandon knows business, and I’m sure he’s aware of the tax consequences. I’m also certain that he has advisers who will help him through the financial maze ahead of him, especially considering he’s done this before (albeit on a much smaller scale).

The jealousy, the back-biting, and the fear from traditional publishing folks was to be expected, I suppose. A lot of people don’t want to see success.

And as I predicted at the beginning of March, the bulk of the argument against (against!) this Kickstarter is that Brandon is a unicorn.

But he’s not. Any writer who wants to spend the time cultivating their fanbase can grow a huge Kickstarter. Brandon put a lot of time and effort into his. He does things that I know I could do, and over the years I have actively chosen not to. Not because I disapprove, but because I know who I am and how I work best.

That’s what writers do.

But let’s move past the pettiness and the stupidity to something much more important.

The fact that, no matter what the trad pub folk want to believe, this is a game-changer.

I’m writing this in early April. A few days ago, I read a thread on Facebook filled with my trad pub pals—some writers, some former editors, at least one publisher, and to a person they agreed that no other writer will ever have success at Kickstarter. Ever, ever, ever. It’s sad too, because (these folks said) now writers will become even more disillusioned than before.

Here’s the thing: as is often the case with traditional publishing, these folks were going with their gut and not looking at the facts.

Because as they were pontificating, writers were making more than their usual novel advances on Kickstarter.

Kevin J. Anderson made $46,000 for the next book in his Dan Shamble series. The series, which he is now doing indie, originally started in a New York house. He never made that much as an advance on any of the Dan Shamble books. Kevin was doing it for the love. And as with Brandon, the earnings have just started.

Christina F. York set a modest goal for her Christy Fifield mystery novel and as of this writing it looks like she will triple it. She was dipping a toe into Kickstarter with an already finished (but unpublished) book, and has been surprised and pleased at the response.

Over two Kickstarters, which we conduct through WMG Publishing, we’ve made $54,000 so far in 2022—at least according to the front-facing data. We made so much more, through other means that the Kickstarter (um) kickstarted.

. . . .

A quick search of the publishing category on Kickstarter, sorted for active campaigns, showed me book projects that have funded and brought in (so far) anywhere from $50,000 to $500. The bulk of these are in the $10,000 category per novel…which is, roughly, what any new writer can expect from traditional publishing these days.

Of course, if the writer goes traditional, their advance will be split into (at minimum) three payments. I also have to assume that anyone who is going traditional also has a book agent, and they’re paying that person 15%. So, instead of getting the money up front, these traditionally published writers are getting 85% split into payments scattered over a year or more.

. . . .

What it means is that he is teaching his backers to look through Kickstarter as another way to discover books.

That’s 185,000 people who now know that they can find good books on Kickstarter. Often, those people can get the books early or at a discount or both.

Not all of those 185,000 people will ever back a Kickstarter again. Some of them will only back Brandon’s Kickstarters. But there’s a goodly percentage who will now browse Kickstarter as a way to discover new books.

The fun thing about Kickstarter is that it’s a great way to gauge reader interest in a project. We did so with Fiction River ten years ago. I was sorta kinda doing it with the Fey. I was wondering if readers even remembered the books, since they had been published so long ago.

We got a great response.

Link to the rest at Kristine Kathryn Rusch

Here’s a link to Kris Rusch’s books. If you like the thoughts Kris shares, you can show your appreciation by checking out her books.