Finishing the book can seem like such a step forward! Pop the champagne!
But then the author sits down to contemplate publishing. Oh, the thorny questions! Try for a commercial publisher? Do the self publishing route? Bring it out as an ebook only? Pay for print layout and an ISBN and bring it out as print?
So many questions!
It can raise anyone’s blood pressure!
The latest on authorearnings.com, a good source of ‘who’s making what’ information, is that the times they are a’changin’ for today’s authors. Maybe that stubborn determination to find an agent and get picked up by a NY publisher so that your book ends up in Barnes and Noble isn’t really worth the (huge) effort.
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Every genre has its own print-versus-ebook profile. Some genres are populated by big ebook readers while others have readers who still go for print. So there is no single answer for that question. There can be a difference even within a genre, depending on the age and gender of your readers. That’s always something I consider when I’m evaluating a book — who is the readership and what do they read?
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Print books used to be purchased pretty exclusively in brick and mortar bookstores. It is nearly impossible for small commercial publishers and self published authors to get books onto those bookstore shelves, and authors sometimes come out losing money when they do because of bookstore ‘return’ requirements.
In 2016, 43% of all traditionally published books were purchased online. Now, THAT is a reason to break out the champagne! Why? Because most readers pay little to no attention to the publisher. As long as the small press or self published book looks professional and has a professional looking cover, it’s competitive with books from the ‘bookstore’ publishers. If your ebook or print book includes those 5 critical elements for success and looks like the other professionally published books out there, readers don’t care who published it. They’ll look at price.
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In 2016, 21,800,000 self published print books were sold, mostly published through Create Space. The average price was $10.34. Amazon imprints sold another 959,000 copies.
Link to the rest at SFWA