Barnes & Noble Unveils Union Square & Company

From Publishers Weekly:

Approximately one year after Barnes & Noble CEO James Daunt tapped Emily Meehan to reinvent the retailer’s publishing operation, Meehan has unveiled a new name for the press as well as a host of new initiatives.

Union Square & Co. is the new public-facing name of what has been known as Sterling Publishing. Meehan explained that the underlying business will still be called Sterling Publishing, but that all books will be released under the Union Square & Co. and Union Square Kids imprints, plus two existing imprints: Sterling Ethos and Puzzlewright. Books bearing the Union Square name will roll out this fall, while the publisher’s website and email addresses will be updated January 10.

Meehan said she is keeping the Sterling Ethos and Puzzlewright names because they are so well known in their categories of magic and mystic publishing and pencil-and-paper puzzles, respectively. Meehan said Puzzlewright accounts for about 10% of Union Square’s revenue, and she sees more opportunity to grow both that business as well as the business of Sterling Ethos. Specifically, she plans to take hit titles within those imprints and expand them across a variety of formats, including calendars and journals, with the goal of reaching not only existing fans but also a wider audience. Kate Zimmermann is heading up Sterling Ethos and Francis Heaney is leading Puzzlewright.

The launch of the Union Square brand is in keeping with Meehan’s previously announced strategy to broaden the types of books that the group publishes for both adults and children. She believes Union Square is well positioned both to help authors who are looking to reboot their careers and to assist new authors with launching theirs. She said Union Square will be looking for authors who are writing on subjects that reflect shifts in the culture.

“We will be placing bets in the areas where we believe we have a good chance to grow,” Meehan explained, noting that she has no intention of going head-to-head with the Big Five on a regular basis. “We’ll act on books in categories where we want to put a stake in the ground.”

Meehan said a good example of the type of author and book Union Square will focus on is a new untitled interior design book by Carmeon Hamilton, the winner of HGTV’s Design Star: Next Gen and star of the Reno My Rental show. Hamilton “wants to move design in some new ways,” Meehan noted. The author was signed by Amanda Englander, who joined Union Square from Clarkson Potter and who will oversee the publisher’s lifestyle efforts, which include the decorating, food and drink, and health and wellness categories.

Growing Union Square’s fiction list is another Meehan priority, and to that end she signed the Wolf Den trilogy by Elodie Harper. The first installment, The Wolf Den, was a U.K. bestseller, and the series has been touted by B&N’s U.K. sister company Waterstones. Meehan said Union Square will use Waterstones’ merch team as a sounding board when looking to sign other U.K. authors.

. . . .

Accompanying changes to Union Square’s editorial approach, Meehan has made changes to its sales operations, with an eye to improving the publisher’s sales across the entire trade. To that end, Elena Blanco has joined as director, trade sales, and her duties include expanding Union Square’s outreach to independent booksellers. 

Link to the rest at Publishers Weekly

PG checked out Union Square’s website and found a word salad of tired clichés.

We focus on making publishing a partnership. Through collaboration and a team approach publishing is made easier and more profitable while providing business skill and global reach.

We combine industry-best experience with business creativity and expertise, then collaborate to help realize the possibilities you created from the first moment you set pen to paper.

. . . .

Authors become part of our Algorithms for Success trademarked Ecosystem which establishes the best future for the author and title.

PG is certain that a great deal of research went into what authors really want – an Algorithms for Success trademarked Ecosystem.

PG wondered if this new collection of English majors who couldn’t get work elsewhere had ever created an algorithm.

Perhaps they started off with “How to Create an Algorithm” with MS Word 2010 on a PC.

Of course, every talented contemporary author who recalls the first moment you set pen to paper will, without a doubt, be thoroughly enchanted.

PG can barely restrain his enthusiasm. His first moment produced something like “Acme Construction (hereafter “The Party of the First Part”)”.

7 thoughts on “Barnes & Noble Unveils Union Square & Company”

  1. Dude, it’s a new year! Embrace the tired clichés of hope and desperate planning for at least the first month! 🙂 I love your first moment. 🙂

    Although regardless of the word salad, I did like the wording around “authors who are looking to reboot their careers”. It almost makes me think she understands the benefit of the long-tail for previous midlist authors. But maybe I’m optimistic

    Reply
    • As a general proposition, I’m an advocate of rebooting, P. I’ve done it several times myself.

      The only type of rebooting that I can think of the might not be a good idea would involve rebooting a criminal career.

      Reply
  2. BINGO!!
    In fact, they called all the buzzword cliches on my card.
    (With an extra buck I czn get a DOVE dark chocolate bar!)

    Reply
  3. She said Union Square will be looking for authors who are writing on subjects that reflect shifts in the culture.

    Sounds woke. Good luck.

    Reply

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