Admit it. You want more fans for your writing.
You’re tired of writing posts nobody reads and being jealous of other online writers who hit a home run every time they publish.
You know it’s possible to attract an audience of loyal fans because you see others doing it, but for you, it feels like trying to solve a Rubik’s cube while blindfolded.
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The Subtle Psychology of Attracting an Audience Online
I have many author friends.
We all collaborate in a Facebook group and talk about strategies to attract more readers and sell more books.
I found a tactic that virtually guaranteed I’d get 100 subscribers to sign up to my mailing list with each post I wrote. I shared the strategy with them.
They loved it. They all told me they’d try it.
I checked in with them a few weeks later to see their results.
None of them tried it.
A few weeks later, I checked the group again. They were still asking each other about strategies to attract more readers for their list, even though I gave them a solid strategy none of them tried.
Moments like this cement the idea that tips on their own don’t help. If you want to build a writing career and attract the fans you need to make it happen, start with your psychology.
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The strategy I gave my author friends was straightforward, but they overcomplicated the situation.
Attracting an audience is simple — You find out where your potential audience hangs out, and you write posts they resonate with.
I’m giving you the step-by-step playbook to help you. If you follow it to the letter, it’ll work. It won’t work, however, if you get in your own way. Your mentality either provides a path to success or a series of obstacles.
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The Number One Lie Writers Tell Themselves
John starts a blog or creates an account on Medium. He writes a few blog posts. Maybe he shares them on social media. He hits publish, waits, and no one shows up.
He decides this writing thing is a sham. After all, he did all the work and no one showed up.
“Why even try?” He thinks. He gives up and blames everyone else but himselffor his lack of success.
John doesn’t realize the importance of promoting his work. He believes great work should stand on its own and attract people.
There are many writers like John, who think, “If I build it, they’ll come.”
If you use logic, it makes no sense.
How are people supposed to find your writing if you don’t promote it?
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If you want success so badly it causes you to become self-centered, you’ll focus on yourself too much and ignore the signs pointing you in the direction of your desired outcome.
I fall victim to my ego at times.
I’ll write a blog post I think should be written instead of asking my readers what they want to learn about.
I’ll hastily launch a new product without doing enough customer research.
I do my best to remember my work is for you. I’m here to help you because I know how it feels to be stuck in the weeds and lost. When I remember why I’m doing the work I do, the process is ten times easier.
If you focus on your goals and your vision alone, you can lose sight of the people who will make or break your writing career. You can’t be a successful writer if nobody reads your work.
Your writing isn’t about you — not if you want to make a career out of it and income from it. Writing for an audience means writing at the intersection of what you love and what people want to read.
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Tools of the Trade
If you want fans for your writing, you need to create a “home base” online for people to find your work.
You want to have your own website instead of having an account on a blogging platform like Medium or Blogger.
When your writing is on your own website, it looks more professional.
Also, you’re free to do what you want with it. Other blogging platforms have restrictions on the features you’re allowed to have. Some forbid you from selling anything on their platform.
You want to make money, right? Owning your own website gives you the freedom to build a business around your writing.
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Why You Absolutely Must Have an Email List
You need an email list because it’s the lifeblood of your writing career.
Email marketing is still the number one channel for reaching fans and customers.
An email list helps you:
- Communicate with your readers and send them new material
- Learn about their needs and give you new ideas to write about
- Create a relationship with your readers
- Sell books and other products to your readers
The first three are more important than the last item. You want to develop a relationship with your readers and learn about them before you try to sell anything to them.
Link to the rest at Medium