From Blank Slate Press:
This past Thursday and Friday I attended the IBPA (Independent Book Publishers Association) Publishing University in Chicago.
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1) “The flaws in the traditional publishing model are everywhere. It is not a viable model.” This is one of my favorite quotes from Dominique Raccah, founder of Sourcebooks and one of the people busy reinventing the industry. The telling part of the quote is in its context. Her presentation was not about the industry per se, and that quote was not taken from her presentation, but rather was a response to a question from an attendee who asked why, with all the opportunities available for authors today, she or anyone else should seek to publish traditionally. Raccah responded that she actually had no idea why anyone would want to do that if they are willing and able to take on the tasks necessary to make a book a success according to their own measures and expectations.
. . . .
5) The Myth of Big 5 Marketing Support. So, this may sound strange coming from a publisher, but I’ve been on the other side as well and I know that, for many (most?) the idea that just because you got a nice advance and you’ve got a publicity team assigned to you, doesn’t mean you’re actually going to get real, sustained—or intelligent!—pr/marketing support. Dori Jones Yang, a successful historical fiction author, told the story about her agent’s response to all the marketing she was doing. The agent was thrilled at her success and said, “As soon as you hit it big, your publisher’s publicist is going to leap into action.”
. . . .
Ingram took the opportunity to formally announce Ingram Spark—a “new and improved” service designed for small publishers that will roll out later this year. I learned that very small publishers (those with under 1 million in sales…uh, yeah, I fit in that group), makes up 20% of the publishing industry, and Ingram is perfectly positioned to serve that 20%.
As the largest wholesaler in the industry, Ingram serves over 200 ebook retailers in over 150 countries. They have 2500 partners, they handle 11 million titles through 3800 channels, and can output a different book every six seconds. But still they see room for significant growth catering to that 20%–as well as working with many of the major publishers who use their services (including O’Reily Media who just closed their last warehouse). Ingram Spark will be much easier (according to the Ingram folks) to use than Lightning Source today. It will be “easy, quick, and free” and will provide one interface for POD and ebooks.
Link to the rest at Blank Slate Press and thanks to Lassal for the tip.
And this from Midwest Independent Publishers Association:
Ingram used the IBPA keynote luncheon on Saturday as the platform to introduce “Spark.” This new Ingram service was created to allow independent publishers to deal directly with Ingram in DISTRIBUTING print on demand (POD) books. The quoted costs for the POD service: 1.3 cents a page and 90 cents for the cover (no varnish or embossing). A $49 fee to set up a title is waived if you order 50 books. Ingram will make the books available throughout the US and 38 countries across the world. Spark is scheduled for launch on May 28. By August, Ingram will also offer e-book conversion and e-book DISTRIBUTION for Kindle, Apple, Kobo, Nook, and all LSI partners. Ingram plans to eventually offer the sale of ISBNs (as arranged through Bowker) and add marketing services.
Link to the rest at MIPA