After figures released this week showed professional authors’ median annual incomes have collapsed to to £11,000, The Society of Authors’ chief executive has claimed that traditional publishers’ terms “are no longer fair or sustainable”.
. . . .
Nicola Solomon, who heads the 9,000-member strong Society of Authors, said that publishers, retailers and agents are all now taking a larger slice of the profit when a book is sold, and that while “authors’ earnings are going down generally, those of publishers are increasing”.
“Authors need fair remuneration if they are to keep writing and producing quality work,” she said. “Publisher profits are holding up and, broadly, so are total book sales if you include ebooks but authors are receiving less per book and less overall due mainly to the fact that they are only paid a small percentage of publishers’ net receipts on ebooks and because large advances have gone except for a handful of celebrity authors.”
On top of that, said Solomon, “publishers are doing less for what they get. There are still important things they do – a traditional publisher can edit, copy edit, design, market, promote, make your book better, deal with foreign sales. With ebooks, though, publishers’ costs are less, so authors should get a better share. They do not have to produce, distribute or warehouse physical copies. Even on traditional books, publishers’ production costs have gone down but authors have not benefited from these costs savings. And, increasingly authors are being asked to do a lot of marketing and promotion themselves.”
. . . .
Self-publishing, meanwhile, is becoming an increasingly attractive option for writers, according to the survey, which found that just over 25% of writers had published something themselves. Writers were investing a mean of £2,470 in publishing their own work, with the median investment at £500, and typically recouping their investment plus 40%. Eighty-six per cent of those who had self-published said they would do so again.
Mark Edwards is an author who topped Amazon’s charts with the self-published thrillers he co-wrote with Louise Voss before landing a deal with HarperCollins. Unhappy with his deal, he then returned to self-publishing, and released The Magpies, which he says sold 160,000 copies before Amazon Publishing acquired rights.
“I spent 15 years trying to get a deal before self-publishing. When I finally got a deal it was a disappointment so I returned to self-publishing, which rescued my writing career. Lots of writers are seeing other writers having success via self-publishing and deciding to try it themselves. I would encourage any mid-list author to try it. A lot of writers who’ve got back the rights to their novels are now self-publishing them and having a lot of fun in the process,” he told the Guardian.
It offers, he said, “freedom and control”, and higher royalties. “As the writer, you will always be the person who cares most about your work, and if you can channel that passion and energy and know what you’re doing, this can be more effective than having a team of people who have 10 other books coming out that week.”