Contemporary Literary Novels Are Haunted by the Absence of Money

From The Literary Hub:

One of the pleasures of reading 19th-century novels is that authors write openly about money. Take for instance Mr. Bennett, the patriarch in Pride and Prejudice, whose £2,000 a year makes him amongst the wealthier members of the gentry. With that sum, he can comfortably maintain a large household, with a full complement of servants and carriages. On the other hand, he is no Mr. Darcy, who with his £10,000 a year has an immense manor house and accompanying grounds.

This attention paid to money accelerated as Romanticism gave way in the mid 19th century to Realism. In Balzac’s Lost Illusions, a man from the provinces sees exactly how the machinery of the arts world works to create celebrated authors. As late as 1891, we have a protagonist in George Gissing’s New Grub Street plotting how he’ll use his small inheritance to secure literary stardom.

But after World War I, writers started to use a kind of code. Look at, say, The Sun Also Rises. We know that Brett Ashley, Jake Barnes, and Robert Cohn all travel in the same social circles, but we’ve much less idea of their relative means. In an aside within Capital in the Twenty-First Century, the French economist Thomas Piketty theorized that the high inflation of the post-war period is what led writers to stop using dollar amounts in their fiction—but I would say this increasing vagueness is about more than amounts, it’s also about our understanding of what’s at stake for characters and of what their futures hold. Money forms a backdrop to The Sun Also Rises, but it’s pretty light on the specifics of how much of it each character has.

Jake presumably has no money, as he must work as a journalist (a low-class occupation), but he knows Cohn from Princeton. Lady Brett Ashley alludes to having married money, but in a 19th-century novel we would understand her precise financial situation, while in The Sun Also Rises these form no part of the plot. We understand that these people belong to some sort of demimonde, where the classes mix, but we’re given much less information about their money woes and worries than we would’ve had even thirty years earlier.

This vagueness becomes an endemic part of Anglophone letters after WWII, as novels develop an intensely interior quality that divorces them from the world of money and manners. Take the work of Donna Tartt. Her scholarship boy in The Secret History is debauched through his association with the upper-class kids at pseudo-Bennington, but none of the characters are particularly legible in terms of their income. Their falling-out with Bunny, who has social class but not status, is particularly perplexing: if they’re truly upper-class and moneyed, they ought to be alert to the existence of poor cousins. Their sensitivity to being sponged off seems a bit declasse and at odds with the way they’re portrayed. These kids are rich New Englanders, but they have a kind of status anxiety—a fear of being poor and being seen as poor—that’s at odds with the rest of their old-money portrayal.

. . . .

The Secret History at least attempts to discuss money. Most modern novels elide the subject entirely, even when it’s seemingly quite relevant. Take Ben Lerner’s Leaving Atocha Station. He’s in Spain on a Fulbright, but I know, from my friends who’ve done Fulbrights, that the stipend isn’t particularly generous: between about $2,000 and $3,000 a month, give or take. If you’re a student in Madrid on a Fulbright and you have other money coming in and you don’t have outstanding student loans, your life is very different than if you’re relying on that stipend to make ends meet. But in the case of Lerner’s protagonist, we simply don’t know, even though the novel is intensely concerned with whether or not the protagonist should pursue some kind of future in the arts (a decision that surely has money implications).

The same is true for Adelle Waldman’s The Love Affairs of Nathaniel P. We know that he lives alone, and that studio apartments in Brooklyn cost, what, $2,000 a month in 2013? Somewhere in that ballpark. He got a big book advance, and he’s dating a newspaper reporter in her thirties. When I was in my thirties, dating women with real jobs, living off a big book advance, the constant subtext was, “Will this last? Will you be able to support a family?” But in Nathaniel P it’s not a major conflict.

A similar issue dogs Detransition, Baby, whose intricate comedy of manners is marred by the complete economic illegibility of one of its main characters: Ames works an upper-middle-class office job, but we’ve no idea if he has debt and can’t guess his salary to within even an order of magnitude. When he and his pregnant boss, Katrina, consider entering into a co-parenting relationship with his ex-girlfriend, Reese, the obvious question never comes up: since she earns the least amount of money and isn’t particularly career-oriented, will Reese stay home with the child? If so, how we will she be compensated? If she isn’t going to take care of the child, then what will their childcare situation be, and how can they afford childcare while maintaining three separate child-ready households in New York City?

What is the reason for this increasing vagueness? One possibility is that modern people simply aren’t as legible, in financial terms, as people in the past. In Jane Austen’s day, the size of a man’s income was a source of open discussion—this is no longer the case.

It could certainly be the case that in modern America we simply do not notice how much money a person has, or how much they’re likely to come into. But this flies in the face of my own and, I think, most people’s experience of daily life. Because the truth is that while we don’t openly discuss how much money people have, we certainly spend a lot of time thinking about it.

For instance, a friend once told me the easiest way to know if a college-educated person has rich parents is to ask if they have student loans. Does the MC in Leaving Atocha Station have student loans? Does Bunny in The Secret History have student loans? Which characters in Nathaniel P have student loans? This is a simple and extremely legible financial marker that one would expect to appear routinely in novels, but it doesn’t.

Link to the rest at The Literary Hub

The Truth About Website Growth

From Writers in the Storm:

Statistics are interesting. Statistics can provide us with valuable information. Like, right now, there are over 8 billion people on the planet and over 1 billion websites (most of which are inactive). One of my favorite teachers said that it only takes 5000 true fans to be famous, although I can’t find any proof for that statement. Thinking of the various authors I’ve worked with, I will say that once your fan base gets up in those numbers, you’re generally happy with the income level.

Build it and they will come.

Aside from being a misquote, that sentiment is particularly misleading when related to author websites. No, there isn’t any guarantee that anyone will find your website or your book. Even if you have the most beautiful website or the most amazing book, there’s no guarantee that anyone will ever find it.

“Wow, Lisa. That sounds really negative. Isn’t this a big part of what you do?”

Yep. Every day. And I’ve seen sites grow from nothing to amazing. Google sends you a special email when you get 1 million visits in a month. I’ve seen websites outgrow their hosting, email lists that explode in popularity, and sites that provide their owners with a very comfortable living.

But I’ve also seen some websites that just sit there. Alone. Abandoned. 82% of websites are abandoned. If you’ve paid for hosting, you know that is a lot of money to spend doing… nothing.

I’ve studied statistics from many author websites: new authors, established authors, NYT bestsellers. I’ve watched how their websites grow over time. It is a lot of fun to go back over the history of a long blog, watching how the author experimented, played, and learned how to turn their digital space into something amazing.

Content is king.

When we talk about physical real estate, we say, “Location, location, location…” because location makes a huge difference in the value of a property.

With digital real estate, content is everything. Okay, so I’ve seen some people arguing this point, so let me say it this way: giving something of value is the key to success. Yep, it’s the same as we say about everything. Site visitors want to know “What’s in it for me?”

If there isn’t anything there for them, they don’t care.

“So, great! All I need to do is put stuff on my blog and it’ll work!”

No. Sorry. It is more complicated than that. Because it isn’t just content. It is useful content that people want.

This principle is so important that Google even has an algorithm named after it.

If your content is useful, you get rewarded by search engines and content aggregators*. Not useful? You get buried.

*Content aggregators, news aggregators, or news readers are apps that collect and display articles, blogs, podcasts, and other information. Content aggregators are a great way for entertainers to be discovered. Examples: Google News, Flipboard, Apple News, Smart News, and Feedly. Using tools like these is a great way to build a curated information source that will create a custom set of articles for you to read each day.

Entertainment has value.

I’ve mentioned this before, but it is important to remember: we’re in the entertainment industry. So “useful” for us means entertaining.

Write fantastic entertaining content on your website, and people will flock to it. Right? Maybe. I’ve seen some amazing growth with this method, but I’ve seen many people post once or twice and then stop. Why?

“It didn’t work for me.”

That’s usually the point at which I start screaming silently. (Because screaming loudly at clients is considered rude.)

Here’s the truth: one or two posts won’t do it.

In my years of teaching and coaching writers, I’ve only seen one person who went nearly viral with their first post. Their second post was fairly normal, and they didn’t post again. (Imagine me crying at the lost opportunity for that incredibly talented writer!)

That’s not how the internet works.

Why? Because it takes a while to really start connecting with your true fans. Most people don’t even know who their true fans ARE when they start their website. (What? You thought you were the only one who felt that way?)

I love looking at website statistics, because I can see when people start connecting and when things start getting shared around. Authors without stats often miss the early signs of growth entirely. My favorite moments are when authors tell me they want to stop, and then I show them the graph of people looking at their content.

Most authors start out with a long flat graph. They post and test content like it was pasta they are throwing at people’s social media walls. Sometimes something sticks. Most often, that sticky thing isn’t new, because it took a bit of time for people to find it. From my experience, I’d say most of the successful posts I’ve seen tend to be several months old. One of my most successful posts was years old before it was discovered.

Once an author realizes what their fans want, they start writing more of that, and you can watch the graph grow.

Some authors catch on really fast. Most take months or years.

Here are the hard numbers.

Neil Patel (a search engine optimization guru) compiled the analytics data of more than 1 million websites across different industries. (Entertainment is one of those industries, and the one we fit into.)

Of websites whose authors were writing consistent content each month:

  • Traffic increased 11.4% within the first 6 months
  • Another 9.58% traffic bump in months 6-12
  • The second year saw a 49.4% boost over Year 1
  • Year 3 was up 30.7% over Year 2
  • Year 4 grew another 13.5%

Link to the rest at Writers in the Storm

Emotion and the Art of Negotiation

From The Harvard Business Review:

Summary.   

Negotiations can be fraught with emotion, but it’s only recently that researchers have examined how particular feelings influence what happens during deal making. Here the author shares some key findings and advice.

Anxiety leads to poor outcomes.

You will be less nervous about negotiating, however, if you repeatedly practice and rehearse. You can also avoid anxiety by asking an outside expert to represent you at the bargaining table.

Anger is a double-edged sword.

In some cases, it intimidates the other parties and helps you strike a better deal, but in other situations, particularly those involving long-term relationships, it damages trust and goodwill and makes an impasse more likely. To avoid or defuse anger, take a break to cool off, or try expressing sadness and a desire to compromise.

Disappointment can be channeled to reach a more satisfactory outcome.

Before disappointment becomes regret, ask plenty of questions to assure yourself that you’ve explored all options. And don’t close the deal too early; you might find ways to sweeten it if you keep talking.

Excitement isn’t always a good thing.

Getting excited too early can lead you to act rashly, and gloating about the final terms can alienate your counterparts. But if feelings of excitement, like other emotions, are well managed, everyone can feel like a winner.

. . . .

It is, without question, my favorite day of the semester—the day when I teach my MBA students a negotiation exercise called “Honoring the Contract.”

I assign students to partners, and each reads a different account of a (fictitious) troubled relationship between a supplier (a manufacturer of computer components) and a client (a search engine start-up). They learn that the two parties signed a detailed contract eight months earlier, but now they’re at odds over several of the terms (sales volume, pricing, product reliability, and energy efficiency specs). Each student assumes the role of either client or supplier and receives confidential information about company finances and politics. Then each pair is tasked with renegotiating—a process that could lead to an amended deal, termination of the contract, or expensive litigation.

What makes this simulation interesting, however, lies not in the details of the case but in the top-secret instructions given to one side of each pairing before the exercise begins: “Please start the negotiation with a display of anger. You must display anger for a minimum of 10 minutes at the beginning.” The instructions go on to give specific tips for showing anger: Interrupt the other party. Call her “unfair” or “unreasonable.” Blame her personally for the disagreement. Raise your voice.

Before the negotiations begin, I spread the pairs all over the building so that the students can’t see how others are behaving. Then, as the pairs negotiate, I walk around and observe. Although some students struggle, many are spectacularly good at feigning anger. They wag a finger in their partner’s face. They pace around. I’ve never seen the exercise result in a physical confrontation—but it has come close. Some of the negotiators who did not get the secret instructions react by trying to defuse the other person’s anger. But some react angrily themselves—and it’s amazing how quickly the emotional responses escalate. When I bring everyone back into the classroom after 30 minutes, there are always students still yelling at each other or shaking their heads in disbelief.

During the debriefing, we survey the pairs to see how angry they felt and how they fared in resolving the problem. Often, the more anger the parties showed, the more likely it was that the negotiation ended poorly—for example, in litigation or an impasse (no deal). Once I’ve clued the entire class in on the setup, discussion invariably makes its way to this key insight: Bringing anger to a negotiation is like throwing a bomb into the process, and it’s apt to have a profound effect on the outcome.

Until 20 years ago, few researchers paid much attention to the role of emotions in negotiating—how feelings can influence the way people overcome conflict, reach agreement, and create value when dealing with another party. Instead, negotiation scholars focused primarily on strategy and tactics—particularly the ways in which parties can identify and consider alternatives, use leverage, and execute the choreography of offers and counteroffers. Scientific understanding of negotiation also tended to home in on the transactional nature of working out a deal: how to get the most money or profit from the process. Even when experts started looking at psychological influences on negotiations, they focused on diffuse and nonspecific moods—such as whether negotiators felt generally positive or negative, and how that affected their behavior.

Bringing anger to a negotiation is like throwing a bomb into the process.

Over the past decade, however, researchers have begun examining how specific emotions—anger, sadness, disappointment, anxiety, envy, excitement, and regret—can affect the behavior of negotiators. They’ve studied the differences between what happens when people simply feel these emotions and what happens when they also express them to the other party through words or actions. In negotiations that are less transactional and involve parties in long-term relationships, understanding the role of emotions is even more important than it is in transactional deal making.

This new branch of research is proving extremely useful. We all have the ability to regulate how we experience emotions, and specific strategies can help us improve tremendously in that regard. We also have some control over the extent to which we express our feelings—and again, there are specific ways to cloak (or emphasize) an expression of emotion when doing so may be advantageous. For instance, research shows that feeling or looking anxious results in suboptimal negotiation outcomes. So individuals who are prone to anxiety when brokering a deal can take certain steps both to limit their nervousness and to make it less obvious to their negotiation opponent. The same is true for other emotions.

In the pages that follow, I discuss—and share coping strategies for—many of the emotions people typically feel over the course of a negotiation. Anxiety is most likely to crop up before the process begins or during its early stages. We’re prone to experience anger or excitement in the heat of the discussions. And we’re most likely to feel disappointment, sadness, or regret in the aftermath.

Avoiding Anxiety

Anxiety is a state of distress in reaction to threatening stimuli, particularly novel situations that have the potential for undesirable outcomes. In contrast to anger, which motivates people to escalate conflict (the “fight” part of the fight-or-flight response), anxiety trips the “flight” switch and makes people want to exit the scene.

Because patience and persistence are often desirable when negotiating, the urge to exit quickly is counterproductive. But the negative effects of feeling anxious while negotiating may go further. In my recent research, I wondered if anxious negotiators also develop low aspirations and expectations, which could lead them to make timid first offers—a behavior that directly predicts poor negotiating outcomes.

In work with Maurice Schweitzer in 2011, I explored how anxiety influences negotiations. First we surveyed 185 professionals about the emotions they expected to feel before negotiating with a stranger, negotiating to buy a car, and negotiating to increase their salary. When dealing with a stranger or asking for a higher salary, anxiety was the dominant emotional expectation; when negotiating for the car, anxiety was second only to excitement.

To understand how anxiety can affect negotiators, we then asked a separate group of 136 participants to negotiate a cell phone contract that required agreeing on a purchase price, a warranty period, and the length of the contract. We induced anxiety in half the participants by having them listen to continuous three-minute clips of the menacing theme music from the film Psycho, while the other half listened to pleasant music by Handel. (Researchers call this “incidental” emotional manipulation, and it’s quite powerful. Listening to the Psycho music is genuinely uncomfortable: People’s palms get sweaty, and some listeners become jumpy.)

Link to the rest at The Harvard Business Review

A long time ago, PG mentioned one of the best continuing legal education programs he ever attended featured a presentation on what was then called something like The Harvard Negotiating Studies Program. The program was a joint activity involving both the Law School and the Business School.

A lot of businesspeople and lawyers back then believed that negotiation skills were mostly a talent that someone either possessed or didn’t. Various negotiation strategies were thought to be optimum – Take it or Leave it – Always start with a higher price than you are willing to accept. Nobody should pay list price for anything.

There were a few business and law professors who had conducted studies and written papers and books about negotiation. PG remembers that a couple of professors at The University of Minnesota were writing about the subject.

The Harvard Program posited that negotiation skills could be learned. The first stage involved a series of experiments involving students and, in some cases, professors. Each participant played the role of a business executive negotiating the price and terms of an agreement with a third-party supplier of an important component needed by the business executive for her/his business.

Both the buyer and the seller were tasked with getting the best deal for their business—the seller wanted a higher price/better terms, and the buyer sought a lower price/better terms.

If the parties were not able to come to an agreement, the negotiation was regarded as a failure.

A large number of these negotiations were held and videotaped, using law and business students as negotiators. The videotapes were carefully analyzed and a variety of new ideas about effective negotiations and negotiation strategies were developed.

One of the main discoveries was that preparation in advance for a negotiation was very important for success. One of the preparation tasks involved determining the Best Alternative to a Negotiated Agreement – BATNA.

BATNA allowed a negotiator to avoid being trapped into a mindset that she/he absolutely had to get a deal from the negotiation. BATNA meant that there was always an alternative to coming to an agreement in this particular negotiation.

Between when PG first discovered negotiation science and now, it appears to PG that the Harvard Project has grown into a full-blown permanent organization involving both the Harvard Law School and the Business School.

Here’s how the Law School describes it:

The Harvard Negotiation Project seeks to improve the theory and practice of conflict resolution and negotiation using real-world conflict intervention, theory building, and education and training.

The Harvard Negotiation Project was created in 1979 and was one of the founding organizations of the Program on Negotiation consortium. The work of faculty, staff, and students associated with the Harvard Negotiation Project routinely moves back and forth between the worlds of theory and practice to develop ideas that practitioners find useful and scholars sound.

As the world’s first teaching and research center dedicated to negotiation, its founders are among the true pioneers in the field. As part of their commitment to helping other teachers, the Harvard Negotiation Project staff have developed a wealth of negotiation exercises, teaching notes, videotaped demonstrations, and interactive video and electronic lessons and made them available through the Program on Negotiation and Harvard Business School Publishing.

Along with the many classes and teaching materials, the Harvard Negotiation Project is famous for its development of “principled negotiation” as described in Roger Fisher, William Ury, and Bruce Patton’s groundbreaking work, Getting to YES: Negotiating Agreement Without Giving In.

Getting to YES has helped negotiators claim value and create value at the bargaining table ever since its first publication in 1981 and continues to do so today. Getting to YES has shown negotiators how to create value for mutual benefit and avoid acrimonious disputes at the bargaining table and, in doing so, has changed the negotiation landscape.

PG immediately started using these principles in negotiations he was involved with as a rural attorney. They worked very well and his clients benefitted.

PG apologizes for wandering deep into Yarn Country, but he was triggered by the OP.

How can firms pass on tacit knowledge?

From The Economist:

LAST MONTH Odysseus became the first American spacecraft to land on the surface of the Moon in more than 50 years. The mission, a collaboration between NASA and a private firm called Intuitive Machines, can be counted a partial success: the craft did send back images even though its landing did not go to plan. Things might have gone better still if it had not been so long since NASA last visited the Moon. Experience usually makes things go more smoothly.

NASA does have an archive of materials from the Apollo missions. Sometimes, however, knowledge is lost for good. Gino Cattani of NYU Stern School of Business and his co-authors have looked at the violin-making family dynasties of Antonio Stradivari and others in Cremona, in Italy, in the 17th and 18th centuries. Modern players still laud the sound of the instruments made by these craftsmen. But there was a gap of about a century between the heyday of these dynasties and the rise of the public performances that showcased the instruments’ qualities. In that time the techniques of the Cremonese luthiers were lost.

Most organisations do not routinely blast into orbit or wait a century for customer feedback. But all organisations face the problem of storing and transferring knowledge so that newcomers know what’s what, lessons are learned from successes and failures, and wheels are not constantly being reinvented. An ageing workforce adds to the urgency of training inexperienced hires before the old hands leave the building.

Some knowledge is easier to codify than other. In the 1960s Corning, a glassmaker, had developed a particularly strong glass that was christened Chemcor. Plans to commercialise this material faltered—among other reasons, it turned out that this was not a great windscreen for motorists to hit at speed—and Chemcor was put on the shelf.

There it remained until 2005, when the firm started to wonder whether mobile phones might provide a use for Chemcor, which was renamed Gorilla Glass. In 2007 the boss of Corning took a call from Steve Jobs, who was hunting for the right kind of glass for a new smartphone. You presume that no one at Corning has since questioned the value of keeping good records.

The tougher task is capturing “tacit knowledge”. This is the know-how born of experience, which cannot easily be documented in the manuals and is not much thought about by those who have it.

Working alongside experienced colleagues is the best way to transfer tacit knowledge but it is not always possible. Sometimes you only want your very best people working on something, especially if the stakes are high. The most valuable employees are usually the ones with the least time to mentor others. When NASA was working on a Mars rover programme in the 2010s, it gave younger engineers a smaller, parallel project: to build a rover for use in educational programmes on Earth. It wasn’t the real thing, but it was a way to give them some hands-on experience. NASA also has an emeritus programme that gets retired veterans to mentor junior staff.

Technology is both an answer and a barrier to the transfer of tacit knowledge. It is easier than ever to record and disseminate the wisdom of older hands. Unfortunately, it is easier than ever to record and disseminate the wisdom of older hands: the podcast episodes proliferate, the hours of unwatched training videos pile up. Watching someone on a screen is often less stimulating than hearing from them face-to-face. A recent study by Niina Nurmi and Satu Pakarinen, two Finnish researchers, found that participants in virtual meetings feel drowsier than those meeting in person, which is saying something.

Christopher Myers of Johns Hopkins University is a fan of informal storytelling as a way of passing on tacit knowledge. He spent time with the crews on an air medical transport team in America, whose jobs include flying patients by helicopter from the scene of an emergency to a hospital. Crew members routinely shared stories—on shift changes, at mealtimes and at weekly meetings—in order to learn how to respond to unusual situations. (Top tip: in the event of a poisonous-snake bite, the local zoo is a good bet to get antivenom.)

Link to the rest at The Economist

PG was interested in the OP because serious authors have to either seek out or develop their own tacit knowledge about their business.

In traditional publishing circles, literary agents can be sources of tacit knowledge about traditional publishing for authors. Literary agents may have worked for one or more publishers in the past and have retained tacit knowledge from those experiences. New literary agents often learn from more experienced literary agents.

PG will share a bit of tacit knowledge he developed while helping authors with publishing contracts:

  1. A great many publishers of all sizes have poorly-drafted publishing contracts. Size is no guarantee of a quality publishing contract.
  2. Many literary agents value their contacts with publishers more highly than they regard a single author, even one with a respectable publishing record. These agents won’t risk getting on the bad side of an editor merely to help an author/client.
  3. An exception to the previous knowledge item may come into play if the author happens to be a one-of-a-kind celebrity of some sort. Taylor Swift is an example. Bill Gates is another. Whether such celebrity is much good at writing is of no concern to the agent.
  4. Publishers instinctively dislike lawyers who are representing authors. In fact, they would prefer to never have to think about or encounter a lawyer. Ever. Throughout all eternity. This attitude may explain why the staff lawyers working for publishers are not very good.

Burned Out on the Business of Writing? 6 Insights to Rediscover Joy and Passion

From Helping Writers Become Authors:

In the ever-evolving landscape of the writing profession, where deadlines loom large and market trends shift like shadows, it’s not uncommon for writers to find themselves engulfed in the relentless flames of burnout. The business of writing, with its demands for marketability and strategic branding, can sometimes obscure the very essence of what drew us to the craft in the first place: the pure joy and passion for storytelling. If you’re feeling singed by the pressures of the business of writing, fear not. Amidst the ashes lie embers of creativity waiting to be rekindled.

At the end of 2023, as I sat down to consider what “lessons” I wanted to share in my annual New Year’s post, I found I had gleaned so many things from this busy, productive, and rewarding year that I couldn’t thematically contain them all in one post. The “official” New Year’s post I shared last month talked about what my experiences had shown me about living (and writing) Flat Arcs. What I didn’t get to talk about in that post were the many specific lessons I learned last year in rewiring my relationship to the business of writing.

Over the past few years, I’ve talked about the period of significant burnout I experienced beginning in 2016, which included nearly four years of writer’s block. I learned so much in working through these experiences and am happy to report recovery from both the burnout and the writer’s block. Something I haven’t talked much about yet is how this burnout shone a light on dysfunctional aspects of my relationship with the business side of writing.

A few months ago, I wrote about how my relationship to marketing has evolved, and last week I discussed some of the mindsets necessary for writers to succeed at marketing and business. Today, I want to go deeper and share six insights I received in 2023 that are helping me rewire my relationship with the business of writing into an experience that is not only sustainable but deeply rewarding, creative, and generative.

Why It’s So Easy for Writers to Get Burned Out on the Business of Writing

First, a little background. I began my career, rather unwittingly, sixteen years ago. I didn’t really intend writing or teaching about writing to be a career. I was a sheltered homeschooled stay-at-home daughter, and writing books and starting little online businesses was just the sort of thing we did back then. I loved writing stories, and I started a blog to help me sell those stories. That blog and the subsequent writing-craft books I published became a huge adventure all their own, and before I knew it, I was earning enough to call myself a full-time writer.

I never had a real business plan beyond seizing the opportunities and proving to myself that being a self-published author at the inception of the indie boom was legit. I also had no clue what I was getting myself into. I wasn’t aware of what “joyful marketing” coach Simone Grace Seol talks about on her podcast as “The Three Stages of Growth“:

1. Creation (when you’re writing the book, building the business, etc.)

2. Acclimation (when you’re adjusting to the new identity of success)

3. Acceleration (when you’re taking everything you’ve learned and going 2.0)

I was good at creation and acceleration, but I had zero awareness or skill when it came to acclimation. To repeat Seol’s excellent insight:

So many of us think that hitting the goal is going to be the best thing ever, but then we realize that once we do hit the ambitious goal it starts to feel really, really scary and anxious, and we just kind of have a meltdown a lot of the times…. The pain of acclimation … is that now that you’ve created the thing that you wanted to create, now that you achieved the goal, now you have to get used to … being somebody who has that as part of her reality.

By the time 2016—that massive epoch in my life—arrived on the wings of a huge personal crisis, my relationship with my business was already significantly dysfunctional and unsustainable. The work I was doing to earn money was becoming increasingly disconnected from my creativity. I was making choices based on what I thought I “should” do or what would be most lucrative, versus what really excited me or aligned with my own values. As a result, I was suffering major anxiety attacks almost every time I opened my email. I lived in fear of criticism, and I was constantly chasing after some elusive idea of success that would slay my raging imposter syndrome.

Then when personal crisis hit, I very nearly gave up on the business of writing altogether. For several years, I cut back drastically on almost everything I was doing. I spent the next eight years (and counting!) getting real with myself about the patterns and beliefs that had caused me to create such dysfunction in my relationship with my business (among other areas of my life).

6 Insights to Rewire How You Relate to the Business of Writing

Now my experience may be extreme, and many writers will never reach this level of burnout. My situation was also ultimately founded upon and catalyzed by belief systems, relationships, and events that had nothing to do with my writing or my business. However, over the past years as I have discussed various aspects of my experiences and how they have taught me to heal and grow, I have received so many emails from so many of you who are able to relate on one level or another.

From my vantage point, I see how my struggles are ones so many writers also get tangled up in and, ultimately, for the same reason: because we don’t know what we’re getting ourselves into and because we aren’t taught how to create functional operating systems for the business side of writing. I spoke about some of the culprit misconceptions in last week’s post about why marketing is hard for writers. Today, I want to share some of the lessons I have been learning these past years that have changed my life.

I believe these things need to be normalized and talked about more in writing communities. They shouldn’t frighten anyone away from achieving as much success with their writing as is humanly possible. Rather, they should act as cautionary road markers to help us make decisions that arise from our own deepest alignment and health, rather than in response to some external guideline of what we’re “supposed to be doing” or what being a career writer is “supposed to look like.”

So today, let’s explore these six invaluable insights to rediscover the joy and passion that initially set our writerly souls ablaze!

1. Balance Speaking Up and Setting Boundaries Online

Okay… so imagine a long pause between this sentence and the one before it, because I’ve been sitting here for several minutes, trying to find the words to express something that still feels surprisingly vulnerable. And I suppose that’s the whole point of this first insight. Living as a writer means being willing to speak and to write from a deeply vulnerable and authentic place and then to face the potential criticism and judgement of the world.

It is crucial for writers to be able to create protective boundaries. This, however, is easier said than done. You can stop reading reviews on Amazon, but if you intend to continue with a blog or a social media presence, you can’t close your eyes to what followers are saying. Every day there is the opportunity to run across something someone is saying about you that feels triggering.

Ultimately, the boundaries must be created within ourselves. The only things that trigger us are those that already live within us. At its simplest, if someone says “you’re a bad writer” and it stings, it’s because you believe it at some level. More insidious, however, is the adjacent belief that this someone out there in Internet-land—who is probably someone you don’t know, will never hear from again, and whose own expertise is unproven—deserves to tell you how to live your life.

I was struck by how deep this belief had been ingrained in me when I was working through ways to create boundaries that would keep out unwanted criticism. The thought that arose was, But if I’m wrong, I should be criticized! Whoa. That stopped me short. For me, the unconscious belief was that I deserved any and all criticism that any random person with a random agenda wanted to sling at me. The countering belief I had to find was that I deserved to protect myself and I deserved to choose for myself whose advice I listened to based on my own value system.

2. Stay Connected to Your Own Authority

Boundaries are an external protection system. They are walls erected to keep danger out of our homes. But boundaries are not unbreachable. If an external boundary is our only defense, we’re ultimately doomed. It is important to reach down deep inside and find the strength of our own individual authority.

It’s like that old saying:

If you don’t stand for something, you’ll fall for anything.

But this, too, can be externalized. When we project authority onto something else, it is often in the belief that if we just follow that person, system, or thing, we’ll be just fine. We often do this unconsciously, not realizing we are identifying with this thing less because we align it with it and more because we derive a sense of approval and protection from it (even and sometimes especially if opposing groups offer resistance).

What I have learned for myself is that the only way to access true strength is to reach deep inside and find one’s own. There is no substitute. This is not easy. Accessing that strength and that ability to hold authority over one’s self often requires digging through all sorts of layers of unsafety in one’s programming. It also requires a radical claiming of personal responsibility and accountability—because now there is nothing else on which to shade blame.

For me, learning to recognize what is happening energetically when I abandon my authority to someone or something else has been a gamechanger in rewiring my ability to hold my own center when triggered and, just as importantly, to find the strength and self-worth to set boundaries unapologetically. Abandoning my own authority often makes me feel physically sick, including intense pressure in my head and neck. When this happens, I have learned to relax my throat and neck, to bring attention back to my solar plexus, and to focus on the crown of my head. I imagine a straight pole of light aligning my body from above the top of my head to below the bottom of my feet. With practice, holding this inner posture of authority becomes easier and easier. The tendency to feel sick in the presence of someone else’s negative opinion grows less, and the capacity for showing up with more authenticity, truth, and conviction echoes a quote that has been one of my favorites from childhood:

I speak the truth not so much as I would, but as much as I dare; and I dare a little more as I grow older.

–Catherine Drinker Bowen

Link to the rest at Helping Writers Become Authors

PG is certain he’s not the only one who has watched hard-working indie authors burn themselves out by going faster and faster in writing and promoting their work. Each new book brings a bump in revenue, but, in the nature of things, fans can read books much faster than an author can write them.

Since most indie authors are doing everything for their book business, writing and promoting are competing for the author’s time. Deciding which is the best use of the author’s time may solve the author’s dilemma today, but the decision likely needs to be faced again tomorrow. Or next week.

Some authors can wake their muse easily, but, for others, the muse must be regenerated or rediscovered or reconstructed. Getting today’s muse firmly connected with yesterday’s muse can also take some work.

For any who think these challenges are a reason to choose the path of traditional publishing, PG notes that traditional publishing has its own creative and emotional burdens for the author. The author typically doesn’t know what’s going on with her book, whether the people doing whatever they are doing in connection with the book are as committed to the book as the author is or just going through the motions using outmoded practices, watching the clock to decide when they can go home without causing other people in the office to doubt their work ethic and commitment and wondering if they can find a better job somewhere else.

YA Romance Requires Crazy Imagination and Full-Blown Dreams

From Publishers Weekly:

Author Jillian Dodd has proved that perseverance and savoring the process are key to success. To date, she has written 50 books, including seven series and one standalone title. Dodd has amassed a mighty fan base and sold more than 4.5 million books. In addition to her success on the page, Dodd’s That Boy series is currently in development for a television show. She spoke with BookLife about capturing young adult voices in her fiction and taking the reins of her publishing journey.

How did you start writing YA romances?

I’ve always had a crazy imagination and full-blown dreams. I had a series of dreams about three best friends, two guys and a girl. And, because I’ve always been a huge reader, I needed to know the rest of their story, and which guy she ended up with! So I wrote the story for me. It turned out pretty good, and I thought, “I might have something here.” Those dream scenes are in my first book, That Boy, which is in development as a series! YA fits my voice and writing style, probably because I have the inner voice of a 16-year-old.

Why did you choose self-publishing over traditional publishing?

I tried the traditional route—sent queries, sometimes my manuscript, and tried to get an agent. But I’m not really a rule follower; I’m sure my submissions were awful, even though the story was not. My husband came home one day with a Wall Street Journal article about Amazon’s new self-publishing platform and told me that I should do it myself. I loved the idea of owning my business and controlling every aspect of my journey and the rights to all my books. Humble beginnings, though. I sold 36 copies my first three months, but I was thrilled because I hadn’t told anyone I knew—which meant strangers were reading something I had written. I asked myself what would happen if I really tried to sell them. The following month, I sold 300; the next, 900; the next, 1,800. And I was at a $9.99 e-book price point when, unbeknownst to me, most indies were priced at under $2. The business has changed so much over the years, and it’s pushed me to learn more. I always want to be ahead of the curve and keep growing.

How do you research your books?

I love to travel, so almost all of the wonderful places that show up in my books are places I’ve been. I spend months, sometimes years, doing research before I begin a new series. I need my characters to be real in my head. I want them to have full-blown personalities, from the clothes they wear, cars they drive, places they live, family relationships, favorite foods, horoscopes, and what type of kissers they are. I’ve researched everything from nuclear bomb destruction to boarding school class schedules. Research is a huge part of making my characters and stories come to life. Although I tend to write as a pantser, I’m meticulous in my planning.

Your website showcases not only your books but also merchandise related to the books, such as clothing and accessories. What inspired you to market your own branded merchandise? And do you find it profitable?

If you asked me this question when I started publishing 12 years ago, my answer would have been the same. Once I realized I could create books that would sell, my business goal became to write stories with characters that readers would obsess over and have my own branded store. With a retail and design background, I’m able to be creative in lots of different ways and give superfans all the fun swag and apparel they want. I also have to give a shoutout to my daughter, Kenzie, who has been working with me from the beginning. She’s my brand manager and is a force in keeping me on-brand with everything we do. We most definitely find our store to be profitable, but mostly I love that we fully control the readers’ experience. They can’t get that direct access to me anywhere else.

Link to the rest at Publishers Weekly

Here’s a link to Jillian Dodd’s books

And here’s a link to some of Jillian Dodd’s Swag and more of Jillian Dodd’s Swag

PG says Ms. Dodd is a truly professional author. He wonders why more indie authors don’t do the same thing with their author websites.

Is Self-Publishing a Good Choice for Authors in 2024?

Anne R. Allen’s Blog… with Ruth Harris:

Talk about self-publishing has diminished in the last few years.  Most of the “Kindle Millionaires” that surged onto the scene a decade or so ago have evaporated from indie writing communities.

Some of them are, of course, busy writing their next bestseller. But a lot either got traditional publishing contracts, like Hugh Howey and Amanda Hocking (remember them?), or they moved on to more lucrative careers.

Writing about self-publishing isn’t wildly fashionable these days. Formerly prolific indie advocate Joe Konrath has only updated his blog, The Newbie’s Guide to Publishing, once since 2019. D. D. Scott, of the Writers Guide to E-Publishing dropped the blog long ago

But the hottest phenom in publishing last year, Colleen Hoover, started as an indie author — and she still self-publishes some of her books. You can’t argue with her amazing success.

Why Self-Publishing is No Longer Big News
Here’s the thing: The Self-Publishing “Revolution” of the previous decade was tied directly to the “Ebook Revolution.” Indie publishing was sparked by the advent of the Kindle.

When Amazon launched the Kindle in the late ‘oughties, customers needed ebooks to read on it. And Amazon opened up a marketplace for self-publishing to flourish. Indie authors who sold their ebooks for under $5 became bestsellers when they competed against trad-pubbed ebooks priced at $10 and up.

And wise indie authors still price their books below the Big 5 prices. They can afford to, because there are no agents and publishers to skim off the bulk of the profits.

The fact self-publishing isn’t big news now is exactly because it’s so successful. It’s zooming along with no roadblocks, so there’s no news. Authors who take their indie careers seriously are making a lot of money self-publishing. They’re doing their own marketing and turning out books quickly for their growing fan bases.

They also write in genres that sell to voracious readers who generally buy ebooks, like Romance, mystery, thrillers, and sci-fi/fantasy.

These genres do well in subscription services like Amazon’s Kindle Unlimited, Kobo Plus, Scribd, etc. Subscription services are growing fast, according to The New Publishing Standard. Kindle Unlimited paid out $575 million to self-publishers last year.

However, children’s, literary, upmarket fiction and “book-club” women’s fiction still tends to sell better in hard copy.

. . . .

I see that a lot of new writers who are planning to self-publish will immediately start talking about book signings and getting books into physical bookshops.

But that’s not where an indie should be putting their energy. Book signings can be fun, and a physical book launch party can be an important celebration for the author. Swag like bookmarks, mugs and T-shirts can be a blast to design and prepare.

But these things are about fun, not making big sales.

That’s because in-person events are not the way most indies sell their books. (With the exception of nonfiction self-help books. If you’re a motivational speaker, you can sell a lot of hard copy books at your speaking engagements.)

. . . .

Self-publishing does mean giving up some fantasies. Self-published authors rarely, if ever, are interviewed on NPR or reviewed in The New Yorker. Chances of being invited to participate in a TV talk show are minimal.  You probably won’t see your book in the window of your local Barnes and Noble, and you won’t be chosen for Reese’s or Oprah’s book clubs.

If these things are essential to your image of being a published author, either let them go, or keep slogging on that query-go-round and get yourself an agent and traditional publishing deal. Not a lot of traditionally published authors get national radio interviews or reviews in prestigious magazines either, but you’ll have a fighting chance.

. . . .

If you’re self-publishing, you’re going to be selling mostly ebooks, you are going to need to do most of your marketing online. Online marketing means establishing a major social media presence, as well as having an enticing website (and preferably, a blog. ) You’ll also want a strong email list of subscribers.

If you’re not interested in online marketing, self-publishing probably isn’t for you. The slow death of X-Twitter has made online marketing more difficult. If your demographic is over 40, Facebook can still help, but for most genres, you need to be on Instagram, and if you write Romance or YA, you definitely need Tiktok.

Link to the rest at Anne R. Allen’s Blog… with Ruth Harris

The OP was generally right about the facts, but PG wonders if serious indie authors have the sort of “fantasies” the OP describes.

PG has known a great many indie authors, including more than a few who hired him to break out of their traditional publishing contracts with large New York publishers.

(Reminder: PG is retired, so he doesn’t this sort of thing any more. Please don’t ask.)

Typically, the authors who wanted to escape from traditional publishing contracts and the necessary New York literary agency 15% taken off the top wanted to self-publish so they could make more money and run their own shows.

They wanted to make more money because most traditionally published authors don’t make much money from their writing either. “Don’t give up your day job,” is advice a large number of traditionally-published authors hear from their agents.

As with any endeavor, some of PG’s now former clients did very well financially, adding a zero, sometimes two zeroes, to their previous annual writing incomes. Others didn’t have the knack of running their own business and didn’t do so well.

Everybody who escaped from their publishers and agents did share one benefit that was important to them.

They were the boss now.

They ran their own business the way they thought best. They could write what they wanted to write their books in the way they wanted to write them without explaining or justifying their choices to anybody else.

One more simple fact is that traditionally published authors whose last name isn’t Obama or another with similar public awareness also have to do social media marketing. And lots of other chores and homework assigned to most traditionally published authors by somebody at their publisher or their agent.

Business Musings: All Good Things

From Kristine Kathryn Rusch:

I should have seen it coming when I couldn’t figure out how to write the year-end blogs. I found a dozen topics that fit, but none really interested me. They’re all important from different perspectives. The perspectives are so different from each other that they no longer feel like part of the same industry.

For example, traditionally published writers claim they care about craft, but really, they care about old-fashioned readership—which has been declining through the trade channels for the past five years or more. Bestselling books published by traditional publishers sell half of what they sold in 2009, and that was already down by another third from 1999.

Traditional publishers don’t help writers get an audience. Traditional publishers buy up copyright for the term of the copyright so that they can have assets on their accounting books. They take years to publish something, which is often unrecognizable from what the author initially intended.

Still, traditional writers hope for “legitimacy,” whatever that means, and strive to get agents, even though book agents take 15% of the book for the life of the book and do very little work (as well as often practicing law without a license).

Traditional publishing has changed for the worse in the decade plus since I started this blog, and still writers get sucked into trad pub. I was done about five years ago writing for writers who want to go that route, because I hate to see their dreams crushed.

Just this week, I watched a writer whom I respect, who should know better, try to find a new agent because the writer’s partner, also a writer, has a New York Times notable book (which is also a bestseller), and can’t get their book agent to return phone calls.

How discouraging. When someone else (not me) suggested hiring an attorney instead of a book agent, the writer (whom I respect a bit less now) essentially called that someone an ignorant idiot.

That same interchange could have happened in 2015 or 2009. No one learns on that side of the fence, and very few people change. They don’t want to.

On the indie side of the fence, learning is essential. Writers share knowledge and ideas, all while writing the books of their hearts (to use the romance term). Some writers go awry because they get caught up in analytics or trying to write “what sells” but writers have always been like that.

The problem with indie these days is that there are so many good ways to make a living that there’s no longer one path.

Okay…that’s not a problem. That’s a good thing.

I started writing this weekly blog at the advent of the indie movement, mostly to remind myself that this is a viable career path. Now I can’t imagine existing without indie publishing. Going back to traditional wouldn’t be possible for me.

It was barely possible in 2009. The contracts got worse, the editors were a nightmare, and I wasn’t about to give my copyright to some corporation for a mere five figures, when I knew the copyright on a single book could bring in licenses worth tens of thousands of dollars.

I wasn’t that desperate in 2009 and I’m certainly not that desperate now. As I noted in some recent blogs, my books are all in print. The books of my traditional friends? Not in print at all. Or if they are in print, my friends aren’t making a dime off of them.

It’s discouraging, but as I’ve seen over the past few years, people have dug in. It doesn’t matter that traditional writers now have to get a “real” job to make a living. Or that the changes in indie have made it possible for those of us who understand business to make a good living while writing what we love.

We’ve changed.

The world has changed.

And honestly, I’m not that interested in writing about the publishing industry weekly. There is no publishing industry anymore. There are different aspects of book publishing, all of which fascinate me, and none of which make me want to pontificate for a few thousand words every single week.

Then there’s my writing itself. In the spring, I made a list of the books clamoring to get out of my brain. The series that need finishing right now, the standalones I’ve been dying to write, the books I’ve intended to write since the turn of the century if not longer, as well as the short stories that rise to the top of my to-do list because I read an inspiring article or saw an amazing play.

I will have time to write all of that if I double down on my fiction writing. Or triple down. When I write fiction, I write a minimum of 1,000 new words per hour. The blog takes a minimum of 10 hours per week from idea to page, including the audio (which is maybe 20 minutes of that 10 hours). I love the audio. It’s fun.

The blog, not so much.

In fact it had become such a drag that I put it off until the last minute, and then have to give up even more fiction writing time to get it down.

And while the blog makes me more money per month than someone would earn making minimum wage (not counting all the nonfiction books I get out of it or the other perks), I could make more money if I write three novellas a year, whether I sell them to traditional markets or not.

The blog is self-sustaining financially, but it’s actively costing me money. My earnings as a fiction writer have gone up dramatically in the past fourteen years.

The earnings—for those of you who still have a traditional publishing dream—do not come when a book or story is released but slowly over the course of a year. I used to say that indie writers don’t get advances, but with presales and the rise of Kickstarter, indie writers make money before the book comes out. Sometimes that money is more than a typical book advance. Sometimes it’s less.

But it’s always at the beginning—and then the writer goes on to sell copies of the book for years, rather than a few months as it happens in traditional.

So each moment I spend writing fiction brings me more money than I made even five years ago. I used to clock my writing time at $500 per hour, but it’s more like $1000 per hour…and that doesn’t count other licenses like sales of related merchandise or movie options. I haven’t done that math.

Thirty dollars per hour writing a blog post that has little resale value or $1000 per hour writing stories that can sell for decades. It’s really a no brainer.

I never really worried about that when I needed the blog to explain the changes in the publishing industry to myself. I just wanted the blog to pay me for my time. I did turn the posts into many books, some of which sell really well and some of which need massive updating. But I don’t want to update them. I have other things to do.

Yes, you’re beginning to understand where this is going. The weekly blog on my website is going away. I will be using the time to write more stories, finish some book projects, do other book projects and, oddly enough, do a lot more promotion of my existing work.

Link to the rest at Kristine Kathryn Rusch

PG will miss seeing the thoughts Kris shares on a regular basis and hopes she posts her thoughts and insights from time to time even if they don’t appear as frequently as they have in the past.

Here’s a link to Kris Rusch’s books. If you like the thoughts Kris shares, you can show your appreciation by checking out her books.

Character Type & Trope Thesaurus Entry: Lady of Adventure

From Writers Helping Writers:

DESCRIPTION: This self-sufficient and tenacious woman seeks out adventure and new discoveries, often breaking with the conventions of her time to do so.

FICTIONAL EXAMPLES: Arya Stark (Game of Thrones), Eowyn (the Lord of the Rings trilogy), Mulan (Mulan), Dolores Abernathy (Westworld), Lara Croft (Tomb Raider)

COMMON STRENGTHS: Adaptable, Adventurous, Alert, Bold, Confident, Courageous, Curious, Decisive, Efficient, Enthusiastic, Focused, Independent, Industrious, Passionate, Perceptive, Persistent, Resourceful, Spontaneous, Spunky

COMMON WEAKNESSES: Cocky, Impatient, Impulsive, Irresponsible, Obsessive, Pushy, Rebellious, Reckless, Self-Destructive, Self-Indulgent, Stubborn, Uncooperative, Volatile

ASSOCIATED ACTIONS, BEHAVIORS, AND TENDENCIES
Being street smart
Restlessness; needing to be on the move
Lacking patience
Thinking for herself
Rejecting the conventions that don’t suit her
Persistently pursuing her goals; seeing things through
Disregarding people in authority—specifically those who would try to force her into a specific role or keep her from certain activities
Spontaneity
Avoiding long-term commitments (in case a better offer comes along)
Believing that romantic entanglements will slow her down

SITUATIONS THAT WILL CHALLENGE THEM
A romantic partner wanting to settle down
Sustaining an injury that affects her mobility
Getting pregnant
Rules changing that restrict women’s freedoms
Being saddled with additional responsibilities at home or work, making travel and adventure less possible

TWIST THIS TROPE WITH A CHARACTER WHO
Has a stable home life, with children
Is elderly
Has an atypical trait: indecisive, nature-focused, sentimental, verbose, whiny, vain, etc.

Link to the rest at Writers Helping Writers

For more information about various character tropes, check out the Thesaurus Description Database which you can find via the Writers Helping Writers Home Page.

Art and Commerce Need Not Be at Odds

From Jane Friedman:

The apparent conflict between art and commerce is probably as old as commerce itself. Many writers tense up, glaze over, or even freak out when they think about “the business of writing.” Creative writing is, after all, creative. But here we are in a capitalist soup, love it or hate it, and you have to find your place herein. I choose to be an empowered creative, envisioning innovative ways to work within and transform the system.

So what does creativity have to do with business? A lot, it turns out. It’s just a different kind of creativity than you engage with when you write. Imagining dynamic characters, creating distant or exotic landscapes, and devising whimsical or harrowing scenarios uses another part of the brain than conjuring up a business idea or planning for your new product or service. But you are still imagining, still wondering, still dreaming.

I’ve had to remind myself of this as someone who started out as a poet. Poetry is the writing form probably most seen as antithetical to business. But as I’ve gotten older, the distinctions between creativity and business have started to soften and melt away. I am not only a poet but also, as a person who runs a private online writing school, very much a business person engaging in commerce.

. . . .

Thinking about audience gets me thinking about purpose. I ask myself, “Why am I writing this, really?” Connecting to your purpose as a writer offers another bridge between creativity and commerce. I want my writing to have impact—preferably to inspire. I want to stimulate my readers to think differently about themselves and the world. I want my words to remind them of their inherent creative genius, their innate imaginative power to manifest real change. Why are you writing? To inform, instruct, engage, encourage, motivate? Whatever your intention, if you can touch repeatedly into the heart of your desire around writing and hunker down in that love of process (yes, even when it sucks) I think you’ve struck gold, and audience blooms forth as a natural extension.

Link to the rest at Jane Friedman

PG asks, “Do you want people other than your parents to read what you write?”

If the answer is yes and you think there’s something unseemly about commerce, post your writing online all over the place, announcing that it’s in the public domain and you claim no rights to it and people will read it.

If that’s not what you had in mind and you want to see your writing in your cozy little local bookstore, then you’re interested to a greater or lesser extent in commerce. PG will assure you that every single author of the books you see in your cozy little bookstore is interested in commerce.

Tolstoy, Dickens, Twain, Faulkner, Hemingway and Fitzgerald were each interested in commerce. Are you a better writer than each of them?

Shakespeare was very interested in commerce and this interest rewarded him richly. One of his principal reasons for writing writing plays was to get paying customers to show up at the Globe theater. Shakespeare was part-owner of the Globe.

The Globe was a large commercial enterprise. Attendees paid one penny for standing room, two pennies for entry into a part of the theater where they could sit down on a hard bench and three pennies for a balcony with cushions to sit on and a decent view of the stage.

Additionally, The Globe had a separate entrance for the more refined members of the audience who sat in yet another balcony. Entry to this part of the Globe cost one shilling – twelve pence.

If a new play was premiering, the standard prices were doubled. Additional money was earned by the sale of food and drink by vendors walking through the crowd.

It’s estimated that Shakespeare earned 40 pounds per year from his ownership interest in the Globe. This was enough to support a gentleman’s lifestyle in London.

In addition to money he received from the Globe’s entrance fees, Shakespeare earned a fee as the author of his plays, likely 8 to 10 pounds per play.

In one more addition, Shakespeare and other authors received all of the Globe’s receipts from the second night of a new or rewritten play. Records show that the second night of Othello earned 9 pounds and sixteen shillings. A printed collection of all of Shakespeare’s plays appeared in 1623 and sold for a pound.

Shakespeare was also a professional actor and was paid additional money for his performances at the Globe, whether in his own plays or plays written by others.

In addition to performances at the Globe, Shakespeare’s plays were also performed at the royal court for a fee. Queen Elizabeth typically paid ten pounds for each performance.

Putting all of this together, Shakespeare’s annual income is estimated to to have totaled about 100 pounds per year. This is roughly equivalent to the amount of money earned by an internationally best-selling popular author in the world today. As you’ll see below, 100 pounds would buy you a very large house.

In 1597, Shakespeare repurchased his original family home in Stratford-upon-Avon (which his father had lost due to poor investments), known as New Place, for about £120 in 1597.

New Place was the largest house in the borough, and the only one with a courtyard – a significant purchase for the 33-year-old Shakespeare in 1597. There were ten hearths, which means it had between 20 and 30 rooms, plenty of space for the whole of Shakespeare’s family. Towards the back of the courtyard stood a large, late-medieval Hall, the main gathering point of the Shakespeare’s’ family life.

See much more about how Shakespeare earned his money here.

See more about Shakespeare’s house here.

Here’s a drawing of New Place:

Image from The Shakespeare Birthplace Trust, which appears to include active commercial enterprises of its own.

Navigating Self Doubt

From Writer Unboxed:

Some of us run into it right from the beginning, when we first begin to put words to paper. Others are luckier and don’t encounter it until later on their journey. But either way, if you’re a writer, at some time or another you are bound to run into Self Doubt.

Self doubt hits all of us differently. It can be an uncomfortable itch between our shoulders or a paralyzing force that prevents us from getting any words down on the page. Whatever form it takes it can be, if not conquered, at least managed.

There are three distinct branches of the self-doubt tree.

Competence is about craft and skill. Do I have the writing chops to pull this story off?
Permission is about judgment and authenticity. Who do I think I am trying to tell THIS story?
Worthiness is about self worth, agency, and voice. Who do I think I am trying to tell ANY story?

Competence

Of all the causes of self doubt, competence is the most easily fixed. It’s about rolling up our sleeves, digging in, and committing the time and energy necessary to get better.

But of course, if merely proving our competency were all that was involved, no published writer would ever have self doubts and I am here to assure you that is most definitely NOT the case. Many published writers find their doubts grow stronger the further they move into their career. Their initial doubts are compounded by a sense of expectations they must meet, or new milestones or metrics they must achieve. Which brings us to head games and hard truths, essential tools in any writers’ backpack.

We’ll start with the hard truths first.

Our story will never be as sparkling and fabulous on the page as the idea of it in our heads. In the act of trying to capture it, in choosing specific actions and details, it loses some of the glorious sense of infinite potential, which is always a part of a new idea’s magic.

Knowing and accepting that helps us adjust our expectations. We won’t be writing a perfect book, but we very well might be writing a terrific book, and that’s good enough.

Another hard truth: Your journey to publication will likely take longer than you think. The industry average is 10 years. Knowing and accepting that helps us give ourselves the time and permission to improve our writing skills. With patience and persistence, all of us can improve and draw closer to mastery.

Now for the promised head game regarding competence:

When your goal is paralyzing you and filling you with debilitating self-doubt, change the goal.

Mind blowing, right? But the trick is to find a goal that feels like a challenge but doesn’t suffocate us. Instead of finishing a manuscript to find an agent or land a contract, shift the goal to finishing a manuscript. Or, finishing a manuscript that has an actual plot. Or middle. Or distinct internal and external character arcs.

Focus on nailing one or two things in this manuscript rather than having the entire forward trajectory of your career hinging on it. Try on different goals until you feel that tight knot of doubt inside you begin to ease up.

It is okay to attempt a story you can’t pull off. If you only ever train for a 5k, you will never be able to compete in a marathon. Most writers have practice manuscripts! But the thing about practice stories is, you can often do another revision. Or start over from scratch. Also? Practice stories CAN turn into break through or even break out books. (That is what happened with GRAVE MERCY.)

Be willing to produce a lot of material that won’t make the final cut. Writers don’t have so much as a block of marble or lump of clay or even paints with which to create. So recognize that your early drafts and story journaling are essentially creating the material, rather than writing the story you will be telling.

Revising is not polishing. Revising is taking the whole thing apart and putting it back together again in an entirely different way. Or starting all over again, from scratch. Be willing to do that if necessary. Over and over again.

Most of us have one or two areas that we seem to know instinctively and do well from the get go. Then there are a number of other elements that we must work at. And usually most of us have a couple of areas we are going to really struggle with. The goal is to see if you can identify which are which. But here’s an important tip—it is a better investment of your time to identify your strengths, shore those up, and play into them than it is to try and become achieve expertise in your areas of weakness.

I want to repeat that for emphasis: It is a better investment of your time to identify your strengths and play to them than it is to try and achieve mastery in every area of weakness.

If you’re an amazing plotter–lean in to that. If your characters breathe on the page, delve even deeper into them. If your use of language is so lyrical or clever or quirky that people would read your grocery list, play to that strength.

The goal should be to become competent enough in your weaknesses that they don’t detract from the overall reading experience. It is your strengths that will make your work stand out.

Link to the rest at Writer Unboxed

Research And Learning And Blogging

From Kristine Kathryn Rusch:

I spent the morning researching things like BookTok and NFTs for writers and Substack. I was going to write about each, but you know what? I don’t want to.

Here’s the thing: I’ve been blogging now on the publishing industry—the indie publishing industry in particular (which some folks still insist on calling self-publishing)—for 12 years now. Which makes me a relic.

When I started blogging, it was something that everyone did because that was the way to attract readers to your fiction. You could make a living by writing a blog.

The rule of thumb for writer-bloggers was never write a blog longer than 500 words. Yeah, you see how that worked for me. I never write a blog that short.

But folks were making a small fortune blogging about topics not being covered by the mainstream media. Eventually, though, that niche went away or it disappeared behind a paywall like Patreon. Now that paywall includes Substack, which I am truly interested in.

Honestly, though, if I blog about it, it really isn’t fair to you all. My knowledge of Substack is an inch deep, which is an inch deeper than my knowledge of NFTs, and two inches deeper than my knowledge of BookTok. I haven’t even been to TikTok, although I’ve seen some great vids designed for TikTok.

I had planned—weeks ago—to learn all of this in depth, so that I actually could cite articles and experts and do a good analysis of the changes happening in the digital sphere.

I didn’t do any of it, I thought for lack of time. But I managed to research some other things which are important to my career and I also managed to learn some new skills that I will continue delve into. So really, lack of time isn’t the issue.

Lack of priority is.

And I realized, that’s where the blog is, as well as the end of this particular series of posts.

When I started blogging in 2009, the indie world was small and contained. I wrote about that in the previous blog. In indie publishing, rather like traditional publishing, we were all doing the exact same things, because there wasn’t much more to do.

New things came on the scene, and we all analyzed them. Sometimes we made group decisions about them (you have to try BookBub!) and sometimes we did our own thing, after a lot of analysis. But we were talking about the same programs or opportunities.

As new things proliferated by 2014 or so, those of us in the blogosphere tried to keep up. The problem was that many of those new things would disappear shortly after we researched them. I got paid $4000 by an app developer around that time so that he would design an app based on my Fey books. And then he literally disappeared. He paid me, said he started, and poof! gone as if he had never existed. (And he paid me by check, so he wasn’t trying to get my bank account information.)

Stuff like that happened all the time. And eventually, I started to tune out some of the new. It was either keep up or get my writing done. For some reason, I preferred writing.

A friend of mine who makes part of their living off online work advising people what to do with their indie publishing opted to do something different. They just interviewed everyone about every bit of new tech. My friend did not investigate the tech or even use most of it. The upshot of it was that my friend knew about the newest latest thing, but rarely used it themselves.

That put them in almost reportorial mode even though they had started off only interviewing things they recommended. And, let me say as a former journalist, the problem with reportorial mode is the one that I mentioned above. Journalists are, by definition, generalists. Their knowledge of damn near everything is only an inch deep.

Link to the rest at Kristine Kathryn Rusch

Here’s a link to Kris Rusch’s books. If you like the thoughts Kris shares, you can show your appreciation by checking out her books.