From Publishing Perspectives: Our Publishing Perspectives readers may remember our announcement in July that New York City-based Open Road Integrated Media had begun offering a service beyond its core “Ignition” marketing plan called Open Road Activation. Late in the day on Thursday (January 11), the company messaged the news media that it has opened its … Read more
From Publishers Weekly: In a year-end letter to staff, Open Road Integrated Media CEO Paul Slavin praised ORIM employees for a year of “consistent and continuous revenue growth,” marked by a 23% increase in fouth quarter revenue and a 14% increase in gross profits. Praising staff for performing “tremendously,” Slavin wrote that Open Road Integrated … Read more
From The New Yorker: In 2011, Karen Levy, a doctoral candidate in Princeton’s sociology department, spent the summer as a research intern at Intel’s offices near Portland, Oregon. Her official remit was fuzzy and open-ended, but the company had at one point emphasized its resolve to fnd use cases for its chips in vehicles. Levy … Read more
From The Los Angeles Review of Books: IN CAPITAL IS DEAD, McKenzie Wark asks: What if we’re not in capitalism anymore but something worse? The question is provocative, sacrilegious, unsettling as it forces anti-capitalists to confront an unacknowledged attachment to capitalism. Communism was supposed to come after capitalism and it’s not here, so doesn’t that mean … Read more
From veteran publishing consultant, Mike Shatzkin: Just before the world changed, about five months ago on February 18th, we wrote in this space about two initiatives that made sense for all publishers to employ to raise revenues and profits. One was Ingram’s Guaranteed Availability Program (GAP), which connects their Lightning print-on-demand capability to their ability … Read more
From veteran publishing consultant Mike Shatzkin: The biggest publishers today are regularly delivering improved profit performance on a flat or declining sales base. This masks a troubling truth about today’s book business. The core asset base of a book publisher is “performing titles”: the books that are delivering measurable revenues. The more of them there … Read more
From The New York Review of Books: In 1855 no one had yet heard anything like the raw, declamatory, and jubilant voice of the self-proclaimed “American, one of the roughs, a kosmos”—Walt Whitman, who in Leaves of Grass, his dazzling poetic debut, announced, “I celebrate myself,/And what I assume you shall assume,/For every atom belonging to … Read more
From veteran publishing consultant, Mike Shatzkin: There are three new promotion and marketing opportunities for publishers of ebooks that have been created by the original upstart ebook publisher, Open Road Integrated Media. They all come from OR/M’s development of tools to promote their own extensive list of ebooks, but which now actually benefit from the … Read more
From Medium: It comes as no surprise that musicians and writers are of a similar breed. For artists of language mining emotion, penning songs and music is just a step away from poems, stories, and memoirs. Below we’ve rounded up our favorite books by musicians, so put on a record, crack open a book, and … Read more